• Manage and maintain the CRM, ensuring accurate and up-to-date prospect data • Build, manage, and execute outreach sequences and follow-ups • Add and manage prospects on LinkedIn • Conduct outbound outreach via email, LinkedIn messages, and WhatsApp (when required) • Qualify leads and book sales meetings directly into the calendar • Track outreach activity and engagement to support sales performance reporting • Schedule and post content on LinkedIn in line with brand and sales objectives • Actively engage by commenting on relevant posts and sending connection requests • Support lead sourcing via social activity and filter qualified prospects into the CRM • Assist with basic activity on YouTube where relevant to lead engagement

• Lead the day-to-day community management of each brand’s social media platforms • Collaborate with internal teams to develop appropriate responses, resolve issues, and answer questions • Monitor social trends and pitch ideas for timely, relevant content • Support the creative development of the university’s broader organic social media strategy

• Develop and execute high quality social media strategies that reach, engage and grow our target audience across platforms. • Produce, ideate, and optimize original social content designed for platform algorithms and audience resonance. • Own social content calendar for planning and execution to maintain consistent posting. • Apply SEO (AEO) and keyword research to video titles, descriptions, tags, and web content to improve discoverability across search and platform recommendations. • Stay up to date with social platform algorithms, emerging trends, and best practices to maintain relevance and drive growth. • Experiment with organic growth tactics. • Track, analyze, and report on community engagement & performance metrics to inform strategies to increase followers and engagement

• Plan, create, and schedule engaging and innovative content across our social media channels including posts, stories, and videos • Manage and implement the social media strategy across multiple platforms • Continuously include content to promote audience interaction and drive product revenue • Work with Creative team to plan and ideate social media content • Drive new forms of content creation across social media, influencer community and other avenues • Monitor results and KPIs of all social media content creation • Monitor performance and delivery of results for all aspects of social media strategies • Deliver results within budget and timeframe