Who We Are RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies. Our Mission We Exist to Grow Your Business...PERIOD. Our Values - We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value. - We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team. - We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results. - We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.   - OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time. Summary of Position As a Senior  SEO Strategist, you will lead strategy and execution for high-value and complex SEO accounts. You will be responsible for driving measurable organic growth, improving lead generation performance, and ensuring SEO strategies align with client business objectives. This role requires advanced technical knowledge, strategic thinking, cross-functional collaboration, and the ability to manage multi-location and enterprise level home services clients. Senior SEO Strategists are expected to operate autonomously, provide strategic leadership, mentor team members, and proactively identify opportunities and risks before they impact performance. Position Responsibilities - Own strategy and execution on larger, more complex SEO accounts with the goal of increasing key performance indicators including search visibility, organic traffic, qualified leads, on-site engagement, and conversion rate - Develop and lead monthly strategic plans for assigned accounts, coordinating execution between Client Success, Content, Web Development, Paid Media, and other internal teams - Serve as the strategic lead on high-MRR and multi-location accounts, ensuring proper site structure, service page optimization, and local SEO alignment - Communicate progress, performance insights, and technical recommendations to the Client Success team in a clear and proactive manner - Identify and resolve advanced technical SEO issues including crawl errors, Core Web Vitals, indexing challenges, redirect strategies, migrations, schema implementations, and site architecture improvements - Monitor search industry trends, including algorithm updates, AI-driven search changes, and evolving local SEO signals, and adapt strategies accordingly - Build and optimize local SEO strategies including Google Business Profile alignment, citation management, service-area structure, and entity consistency - Develop high-intent keyword strategies focused on revenue-driving services (install, replacement, emergency services, etc.) - Mentor fellow members of the organic team, helping elevate technical skillsets, strategic thinking, and problem-solving capabilities - Provide consultation on best practices across technical SEO, content strategy, internal linking, local SEO, mobile SEO, AI search visibility, and site migrations - Utilize tools such as Google Analytics (GA4), Google Search Console, Screaming Frog, Google Trends, Nozzle, BrightLocal, SEMRush, and additional SEO platforms to drive informed decision-making - Proactively identify scope risks and workload concerns to protect performance - Other duties as assigned by management

• Use AI to generate 1,000s of pages for how-to guides, comparison pages, templates, and more • Track and optimize our earned placements across search engines (Google, Bing etc) and AI answer engines (ChatGPT, Gemini, Claude) • Maintain a high content quality bar through evals and human review • Analyze key word trends to determine optimal pages to create • Implement other creative strategies to generate backlinks and other earned placements to support SEO/AEO • Stay on the cutting edge of AI to find new, AI-native ways of optimizing our SEO/AEO

• Develop and execute a comprehensive SEO roadmap aligned with revenue goals • Conduct keyword research focused on high-intent, B2B search terms • Identify content gaps and ranking opportunities within accounting and automation topics • Prioritize initiatives based on impact, effort, and business alignment • Conduct regular technical audits and implement improvements • Optimize site architecture, internal linking, and crawl efficiency • Monitor indexing, Core Web Vitals, and overall site health • Collaborate with developers to implement technical fixes correctly • Optimize existing content for keyword alignment and search intent • Provide structured content briefs for new articles and landing pages • Improve metadata, schema markup, and on-page structure • Align SEO strategy with paid and broader marketing initiatives • Monitor rankings, traffic quality, and conversion impact • Build clear reporting dashboards with actionable insights • Analyze competitor performance and search landscape shifts • Continuously refine strategy based on performance data

• Investigate trends in AI search and LLM behavior and build clear points of view on which shifts matter most for ClickUp. • Analyze how ClickUp appears across platforms such as ChatGPT, Perplexity, and AI Overviews and highlight the opportunities and surfaces that deserve focus. • Turn patterns and gaps from AI and search data into clear recommendations, and ship work that improves brand visibility and accuracy. • Partner with teams such as Content, Community, and the Center of Excellence to show how their work influences answer engines and to support initiatives that serve shared goals. • Strengthen our site structure, technical health, and content organization so that answer engines interpret our information clearly and consistently. • Use AI workflow tools to refine structured content outputs so they are accurate, clear, and aligned with how LLMs interpret information, and apply judgment on what to refine or rebuild. • Challenge assumptions and traditional best practices to surface better tactics for influencing how answer engines interpret ClickUp. • Help build the systems, tracking methods, and recurring processes that allow us to monitor AI visibility at scale and respond quickly to shifts.