• Develop and execute a comprehensive SEO roadmap aligned with revenue goals • Conduct keyword research focused on high-intent, B2B search terms • Identify content gaps and ranking opportunities within accounting and automation topics • Prioritize initiatives based on impact, effort, and business alignment • Conduct regular technical audits and implement improvements • Optimize site architecture, internal linking, and crawl efficiency • Monitor indexing, Core Web Vitals, and overall site health • Collaborate with developers to implement technical fixes correctly • Optimize existing content for keyword alignment and search intent • Provide structured content briefs for new articles and landing pages • Improve metadata, schema markup, and on-page structure • Align SEO strategy with paid and broader marketing initiatives • Monitor rankings, traffic quality, and conversion impact • Build clear reporting dashboards with actionable insights • Analyze competitor performance and search landscape shifts • Continuously refine strategy based on performance data

• Investigate trends in AI search and LLM behavior and build clear points of view on which shifts matter most for ClickUp. • Analyze how ClickUp appears across platforms such as ChatGPT, Perplexity, and AI Overviews and highlight the opportunities and surfaces that deserve focus. • Turn patterns and gaps from AI and search data into clear recommendations, and ship work that improves brand visibility and accuracy. • Partner with teams such as Content, Community, and the Center of Excellence to show how their work influences answer engines and to support initiatives that serve shared goals. • Strengthen our site structure, technical health, and content organization so that answer engines interpret our information clearly and consistently. • Use AI workflow tools to refine structured content outputs so they are accurate, clear, and aligned with how LLMs interpret information, and apply judgment on what to refine or rebuild. • Challenge assumptions and traditional best practices to surface better tactics for influencing how answer engines interpret ClickUp. • Help build the systems, tracking methods, and recurring processes that allow us to monitor AI visibility at scale and respond quickly to shifts.

• Drive significant organic traffic growth and qualified lead generation • Achieve top rankings for target keywords in primary market segments • Implement technical SEO improvements • Develop data-driven content strategies that improve CTR and reduce bounce rates • Optimize content for visibility in ChatGPT, Claude, Bard, and other AI-powered platforms • Structure content to become preferred source for AI-generated responses • Develop strategies to increase brand mentions in AI-generated content • Create content frameworks aligned with generative AI query patterns • Optimize for featured snippets and AI-powered search summaries • Adapt content strategy for voice search and conversational AI queries • Establish KPIs and measurement frameworks for AI search performance • Map user intent across traditional and AI-assisted search behaviors

• Develop and implement SEO strategies that drive qualified traffic and improve visibility across multiple markets • Conduct ongoing keyword research, discovery, and expansion to identify high-value opportunities • Lead backlink acquisition and outreach strategies using platforms such as RhinoRank, Ocere, Zentury, etc. • Build and maintain a diverse, high-quality backlink profile through white-hat link-building practices • Collaborate with content and marketing teams to embed SEO best practices in all content initiatives • Conduct content audits and optimizations to maximize search visibility and user engagement • Manage tracking and measurement via GA4, GSC, GTM, and Ahrefs, analyzing performance and producing actionable insights • Work closely with development teams to ensure SEO best practices are applied to new and existing features • Optimize Google My Business listings and local visibility in key markets