• Investigate trends in AI search and LLM behavior and build clear points of view on which shifts matter most for ClickUp. • Analyze how ClickUp appears across platforms such as ChatGPT, Perplexity, and AI Overviews and highlight the opportunities and surfaces that deserve focus. • Turn patterns and gaps from AI and search data into clear recommendations, and ship work that improves brand visibility and accuracy. • Partner with teams such as Content, Community, and the Center of Excellence to show how their work influences answer engines and to support initiatives that serve shared goals. • Strengthen our site structure, technical health, and content organization so that answer engines interpret our information clearly and consistently. • Use AI workflow tools to refine structured content outputs so they are accurate, clear, and aligned with how LLMs interpret information, and apply judgment on what to refine or rebuild. • Challenge assumptions and traditional best practices to surface better tactics for influencing how answer engines interpret ClickUp. • Help build the systems, tracking methods, and recurring processes that allow us to monitor AI visibility at scale and respond quickly to shifts.

• Drive significant organic traffic growth and qualified lead generation • Achieve top rankings for target keywords in primary market segments • Implement technical SEO improvements • Develop data-driven content strategies that improve CTR and reduce bounce rates • Optimize content for visibility in ChatGPT, Claude, Bard, and other AI-powered platforms • Structure content to become preferred source for AI-generated responses • Develop strategies to increase brand mentions in AI-generated content • Create content frameworks aligned with generative AI query patterns • Optimize for featured snippets and AI-powered search summaries • Adapt content strategy for voice search and conversational AI queries • Establish KPIs and measurement frameworks for AI search performance • Map user intent across traditional and AI-assisted search behaviors

• Develop and implement SEO strategies that drive qualified traffic and improve visibility across multiple markets • Conduct ongoing keyword research, discovery, and expansion to identify high-value opportunities • Lead backlink acquisition and outreach strategies using platforms such as RhinoRank, Ocere, Zentury, etc. • Build and maintain a diverse, high-quality backlink profile through white-hat link-building practices • Collaborate with content and marketing teams to embed SEO best practices in all content initiatives • Conduct content audits and optimizations to maximize search visibility and user engagement • Manage tracking and measurement via GA4, GSC, GTM, and Ahrefs, analyzing performance and producing actionable insights • Work closely with development teams to ensure SEO best practices are applied to new and existing features • Optimize Google My Business listings and local visibility in key markets

• Conduct keyword research and develop SEO strategies to improve organic search rankings • Optimize website structure, on-page elements, and content for search visibility • Plan, set up, and manage SEM campaigns on platforms such as Google Ads • Monitor website performance using analytics and search console tools • Conduct technical SEO audits and implement improvements • Collaborate with content teams to ensure SEO aligned content creation • Track and report on SEO and SEM KPIs, trends, and opportunities • Perform competitor analysis and identify gaps in search performance • Recommend actionable insights to improve conversions, traffic, and overall search efficiency