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Content Manager, Copywriter
Location
South Africa
Posted
107 days ago
Salary
€39K - €47K / year
Seniority
Senior
Job Description
Content Manager, Copywriter
SingularitySales GmbH
• As Content Manager / Copywriter (m/f/d), you will be responsible for the strategic planning, creation, and continuous development of our entire content communication. • You will ensure that our messages are clear, differentiated, and performance-oriented across the entire customer journey. • You will work closely with Sales, Marketing, and Executive Leadership to translate our positioning, go-to-market strategies, and customer insights into compelling content. • You will combine creativity with structure, storytelling with a conversion focus, and brand building with measurable results. • Develop and implement a cross-channel content strategy (website, LinkedIn, newsletter, case studies, sales collateral, etc.) targeted to defined audiences and ICPs. • Produce persuasive copy for landing pages, campaigns, ads, email sequences, social media, and sales materials—with a clear focus on conversion, lead generation, and brand positioning. • Plan and coordinate the editorial calendar, prioritize topics, and ensure consistent tone and brand messaging across all touchpoints. • Collaborate closely with Sales to develop effective pitch decks, one-pagers, case studies, and messaging frameworks that actively support the sales process. • Measure relevant KPIs (e.g., engagement, conversion rate, SEO performance) and continuously optimize existing content based on data and feedback. • Evolve our brand voice and sharpen our positioning in the SaaS and B2B space—differentiated, precise, and audience-relevant.
Job Requirements
- Experience in content marketing, copywriting, or a comparable role—ideally within B2B, SaaS, or technology environments.
- Proven strength in writing performance-oriented copy with a clear conversion focus.
- Strong understanding of target audiences, customer journeys, and sales-aligned communication.
- Structured, independent working style combined with high creativity and language sensitivity.
- Confident handling of content KPIs, basic SEO, and performance data.
- Clear, precise communication and the ability to present complex topics in an understandable and persuasive way.
- High self-initiative and motivation to take responsibility in a dynamic growth environment.
Benefits
- A responsible role with direct impact on brand building, lead generation, and company growth.
- Close collaboration with Executive Leadership and Sales as well as strategic input into our positioning.
- Significant creative freedom for new ideas and formats.
- A modern, performance-oriented company culture with short decision-making paths.
- A competitive compensation package commensurate with experience and responsibility.
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