The SSRS Report Conversion Specialist is responsible for converting existing Crystal Reports into fully equivalent SQL Server Reporting Services (SSRS) reports within an enterprise reporting environment. This role requires precise replication of data logic, layout, parameters, calculations, groupings, and output formats to ensure continuity of reporting operations, auditability, and long‑term maintainability. The specialist collaborates closely with business stakeholders, IT teams, and project leadership to deliver high‑quality, validated reporting outputs. Primary Responsibilities Report Assessment & Requirements Review - Analyze existing Crystal Reports, including underlying logic, dataset structures, parameters, grouping rules, formatting, and export configurations. - Identify constraints, risks, assumptions, and technical dependencies that may influence conversion activities. - Confirm report inventory and provide clarification summaries or follow‑up questions needed before finalizing development tasks. SSRS Report Conversion - Recreate Crystal Reports as functionally equivalent SSRS reports, ensuring consistency across: - Data logic, joins, and calculations - Record groupings, summaries, and totals - Filters, prompts, and parameter behavior - Layout, formatting, and template structures (as feasible within SSRS capabilities) - Export formats such as PDF, Excel, and other required outputs - Deliver reports without redesigning or altering business rules unless explicitly requested through project direction. Validation & Quality Assurance - Perform detailed side‑by‑side comparisons of Crystal and SSRS outputs to confirm full functional equivalence. - Validate record counts, totals, financial or fee‑related calculations, grouping structures, and compliance‑related outputs. - Document and resolve discrepancies, ensuring all reports meet acceptance criteria before final delivery. Deployment & Documentation - Prepare clear technical documentation to support long‑term maintenance of SSRS reports by internal staff. - Conduct knowledge‑transfer sessions or walkthroughs as needed for technical and non‑technical team members. - Coordinate with IT staff to deploy completed SSRS reports into the designated reporting environment.

• Own the CRO strategy across the entire post-click journey • Improve conversion rate sitewide and by traffic source • Optimize Revenue Per Visitor (RPV) • Improve Average Order Value (AOV) while maintaining profitability • Optimize contribution margin through smart testing • Develop testing hypotheses based on data • Set up and manage A/B tests • Analyze results and implement improvements • Maintain consistent testing velocity • Report on test performance and learnings • Own the entire post-click funnel • Optimize landing pages and conversion paths • Improve first-purchase offers and upsell funnels • Work with designers to build high-converting pages • Continuously refine funnel performance Key Performance Metrics • Conversion Rate (CR%) • Revenue Per Visitor (RPV) • Average Order Value (AOV) • Contribution Margin • Testing Velocity

• Define and implement growth experiments across the entire funnel — from hypothesis to rollout and evaluation. • Maintain a clear pipeline of experiments based on impact, effort and learning value. • Collaborate closely with design, development and relevant stakeholders to translate testing concepts into high-quality experiments. • Use analytics, user research, competitor analysis and best practices to identify opportunities and derive strong hypotheses. • Share experiment results, insights and learnings transparently with the team and stakeholders to promote alignment and continuous improvement.

• Generate and prioritize hypotheses to improve the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition • Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests • Develop deep product insight through analytics, user feedback, competitor research, and learning from our experiment history • Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources • Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements • Continuously translate experiment results into stronger follow-up hypotheses and next tests • Manage users' expectations on their way to a healthier life and create a bridge between marketing and product activities. • Create new, innovative funnel concepts that capture emerging health and fitness trends