• Define and sharpen brand positioning and competitive narrative • Clarify where the brand sits culturally and competitively • Ensure consistency across packaging, website, paid media, retail, and partnerships • Continuously evolve messaging to strengthen authority and differentiation • Analyze reviews, surveys, social sentiment, retention data, and support feedback • Identify perception gaps, skepticism, or trust friction • Lead initiatives to rebuild credibility and strengthen consumer trust • Protect long-term brand equity over short-term growth tactics • Oversee influencer strategy and creator partnerships • Manage affiliate positioning and brand alignment • Lead PR narrative development and media relationships • Ensure external voices reinforce core brand positioning • Lead brand direction for major launches and integrated campaigns • Ensure large marketing pushes strengthen long-term equity • Align partnerships and collaborations with brand standards • Partner with Growth and Ecommerce to ensure brand enhances performance • Work closely with Creative to maintain visual and messaging integrity • Collaborate with Product to align innovation with brand narrative

**Your Responsibilities** Core ResponsibilitiesCEO Execution Partner - Translate CEO priorities into structured execution plans - Ensure strategic initiatives move from idea to implementation seamlessly - Maintain alignment across executive leadership - Surface risks early and drive solutions quickly Company-Wide Execution Discipline - Architect and enforce execution frameworks across departments - Ensure every initiative has clear ownership, timelines, and measurable outcomes - Hold teams accountable to deadlines and commitments - Escalate issues that threaten execution velocity Expansion & Launch Infrastructure - Oversee execution of growth initiatives, product launches, campaigns, and new channel expansion - Build repeatable launch frameworks - Tighten timelines and eliminate friction across cross-functional efforts - Improve launch velocity without sacrificing quality Systems & Process Optimization - Audit workflows across departments - Standardize documentation and operational processes - Increase transparency into project status, risk, and resource allocation - Continuously improve systems for speed and clarity Organizational Alignment - Identify communication gaps and structural inefficiencies - Improve interdepartmental coordination - Strengthen accountability structures across leadership

• Liderar con autonomía la estrategia y evolución de las funcionalidades de Ecommerce, impulsando impacto en el negocio y una experiencia de usuario sobresaliente. • Gestionar soluciones end-to-end de Ecommerce con alto nivel de ownership, actuando como puente estratégico entre Negocio, Research, Diseño, Content y Tech para asegurar entregables alineados a resultados y crecimiento. • Orquestación de la Tríada (Research, Design y Content).

• Partner with clients to consult on overall paid search digital marketing strategies that create a win-win relationship • Build and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC ads • Define, monitor, and analyze trends in clients’ KPIs • Develop paid search strategy based on client-specific goals • Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals • Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers • Identify, maximize and present new opportunities for client growth • Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities • Manage Google Merchant Center, including feed optimization, troubleshooting, and ensuring product ads are accurate and optimized as needed