• Execute a comprehensive, multi-platform paid social media strategy for World Travel Holding’s owned cruise brands. • Ideate, create, and publish a consistent stream of high-quality, engaging content tailored across each of the social media platforms. • Identify and manage relationships with influencers and content creators. • Manage influencer campaigns from outreach to execution, with a clear goal of generating authentic, high-performing User-Generated Content (UGC). • Plan, deploy, and optimize paid social media campaigns for four owned brands. • Continuously monitor, analyze, and report on key social media metrics. Use data to provide actionable insights. • Be perpetually curious and ahead of emerging platforms, trends, and algorithm changes, and proactively recommend new opportunities. • Collaborate closely with internal stakeholders to ensure a cohesive and integrated brand message.

• Irrigation Monitoring (Primary Responsibility) - Log in daily via VPN to access plant/sensor dashboards; - Monitor water levels and environmental values across multiple rooms/zones; - Compare readings against target ranges provided by the client; - Make small irrigation adjustments when necessary (e.g., modify watering duration or frequency) following written rules; - Maintain extreme accuracy when adjusting numeric values (e.g., distinguishing 5 minutes vs. 50 minutes); - Document daily checks and changes in a structured log for review; - Flag anomalies or irregular patterns to leadership immediately; • Social Media & Brand Monitoring (Secondary Responsibility) - Monitor Reddit and other online platforms for brand mentions; - Engage using neutral customer-style accounts (not official company accounts); - Respond politely to comments, questions, or complaints; - Share positive feedback and help reinforce brand reputation; - Escalate repeated complaints or serious issues; - Assist in drafting responses for official accounts when needed;

• Review raw footage after client shoots and select the strongest clips • Identify hook moments and recommend structure for maximum impact • Manage and populate content calendars across multiple client accounts • Post and schedule content across platforms (Instagram, TikTok, LinkedIn) • Write or adapt captions in each client's unique tone of voice • Respond to comments on client accounts with professionalism and authenticity • Track performance and feed insights back to the creative team • Research trends, competitors, and viral formats in the entrepreneurship space • Create simple carousels or short-form edits using tools like Canva and CapCut

• Plan, create, and publish platform specific content for Instagram (Reels/Stories), TikTok, Facebook, and LinkedIn. • Develop CTA driven content highlighting home improvement projects, DIY tips, and products. • Maintain and manage the social media content calendar, taking strategic ownership of content planning. • Produce or oversee the creation of short form videos, graphics, and other multimedia content. • Engage with the community by responding to comments, messages, and inquiries promptly. • Monitor social trends, home improvement topics, and audience interests to keep content relevant. • Track performance metrics and use insights to optimize engagement, conversions, and lead generation. • Collaborate with marketing and client teams to align social media content with campaigns, promotions, and email newsletters or other marketing channels.