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Widely praised for innovation and leadership in creating engaged workplaces, World Travel Holdings offers an extensive work-from-home program designed to enable
Paid Social Media Specialist
Location
United States
Posted
139 days ago
Salary
$58K - $70K / year
Seniority
Senior
Job Description
Paid Social Media Specialist
World Travel Holdings
• Execute a comprehensive, multi-platform paid social media strategy for World Travel Holding’s owned cruise brands. • Ideate, create, and publish a consistent stream of high-quality, engaging content tailored across each of the social media platforms. • Identify and manage relationships with influencers and content creators. • Manage influencer campaigns from outreach to execution, with a clear goal of generating authentic, high-performing User-Generated Content (UGC). • Plan, deploy, and optimize paid social media campaigns for four owned brands. • Continuously monitor, analyze, and report on key social media metrics. Use data to provide actionable insights. • Be perpetually curious and ahead of emerging platforms, trends, and algorithm changes, and proactively recommend new opportunities. • Collaborate closely with internal stakeholders to ensure a cohesive and integrated brand message.
Job Requirements
- 3-4 years of hands-on experience in social media management, with a proven track record of growing an online community.
- Deep, native fluency with all major social media platforms, especially video-first platforms like TikTok and Instagram.
- Demonstrable experience with executing and optimizing paid social media campaigns.
- Proven success in building and managing influencer & partnerships relationships.
- Excellent content creation skills, including copywriting, an eye for design (experience with design tools is a plus), and proficiency in short-form video creation/editing.
- Highly analytical and data driven. You know how to read and interpret social media KPIs, pull out actionable insights, and pivot based on performance.
- A "genuinely curious" and proactive mindset, always learning about the evolving social marketing landscape.
- Exceptional communicator, with the ability to manage multiple projects and brand voices simultaneously.
- Experience in the travel, hospitality, or e-commerce industry is a strong plus.
- Bachelor’s degree in Marketing, Communications, or a related field.
Benefits
- Comprehensive medical, dental, and vision coverage
- Company-paid life and disability insurance
- 401(k) with discretionary company match
- Paid time off and holidays
- Travel discounts and employee perks
- Employee Assistance Program (EAP)
- Professional development and learning opportunities
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