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Growe logo
Growe

Let's grow together and unlock opportunities

VIP CRM Manager

Customer Success ManagerCustomer SuccessFull TimeRemoteMid LevelTeam 501-1,000Since 2019H1B No SponsorCompany SiteLinkedIn

Location

Poland

Posted

88 days ago

Salary

0

Seniority

Mid Level

Bachelor Degree2 yrs expEnglish

Job Description

VIP CRM Manager

Growe

• Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions; • Prepare weekly analysis on the performance of campaigns and measure profitability; • Analyze player behaviors and create segmentations and offers that align with playing style; • Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis; • Collaborate with content, design, and product teams to deliver engaging and relevant promotions; • Manage communications across email, SMS, push notifications, and in-app messages; • Identify key sports and casino events in the market and align with special promotions; • Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows; • Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate); • Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

Job Requirements

  • 2+ years of experience in a CRM within the iGaming industry;
  • Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;
  • Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
  • At least an Upper-intermediate level of English (spoken and written);
  • Experience managing VIP segments and executing high-value retention strategies will be a plus;
  • A good understanding of player behavior is a strong advantage;
  • Experience providing support to a Junior CRM Manager.

Benefits

  • Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions;
  • Prepare weekly analysis on the performance of campaigns and measure profitability;
  • Analyze player behaviors and create segmentations and offers that align with playing style;
  • Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis;
  • Collaborate with content, design, and product teams to deliver engaging and relevant promotions;
  • Manage communications across email, SMS, push notifications, and in-app messages;
  • Identify key sports and casino events in the market and align with special promotions;
  • Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows;
  • Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);
  • Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

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