WorkFour — The National Campaign for the 4-Day Workweek

• Manage and develop a pod of Brand Partners, with direct accountability for their skill progression and quota performance • Run regular 1:1s, deal reviews, and call coaching sessions • Diagnose rep-level gaps (discovery quality, objection handling, multi-threading, proposal strategy) and build targeted development plans • Own your pod's pipeline accuracy and forecasting in partnership with sales leadership • Step in as a seller on strategic or complex deals when your involvement materially improves the outcome. This includes joint calls, executive-level conversations, and high-value renewals • Model consultative selling for your team: connecting client goals to Workweek's audience, data, and multi-brand capabilities • Be the primary coach for new Brand Partners joining your pod, ensuring they move through onboarding milestones on schedule • Reinforce the structured onboarding program with real-deal coaching and ride-alongs so new hires build confidence alongside competence • Drive adoption of new sales tools and workflows on your team

• Own newsletter sponsorship sales across assigned advertiser categories, contributing to quarterly team revenue goals • Manage inbound leads end-to-end: meeting with decision-makers, understanding campaign KPIs, and matching them to the right Workweek products • Drive high-volume prospecting and cold outreach to identify and vet new advertising partners • Run and close RFP processes, building tailored proposals that may include newsletter placements, audio integrations, long-form content, social, and event sponsorships • Build and maintain strong relationships with brands and agencies across a wide range of categories • Use audience data and insights to tell a compelling story about Workweek's creator brands • Forecast, track, and report on your pipeline and performance with accuracy and consistency • Collaborate with teammates on creative, feasible campaign concepts within real time and resource constraints

• Manage the day-to-day of paid acquisition across Meta, Beehiiv, and emerging channels: creative testing, budget pacing, and weekly performance reporting. • Build and maintain the growth infrastructure: landing pages, lead magnets, signup flows, and onboarding paths. • Manage lifecycle flows from first touch through activation, membership conversion, and event attendance. • Track funnel performance across conversion rates, acquisition costs, and subscriber quality. • Bring a point of view on what the numbers mean and what to test next. • Day-to-day coordination with agencies and external partners on execution, reporting back to the team on performance. • Work closely with content, creator ops, community, and product teams to keep growth work connected to what is happening across each network. • Pull the data, make sense of it, and share what you think it means. Not just the numbers, but the so what.

• Develop, pitch, and sell advertising and sponsorships across an array of B2B media products, from newsletters and podcasts to events and reports • Work to understand each partners' marketing goals, then cohesively weave together multi-platform activations using native content storytelling to reach (and exceed) their KPIs • Build brand and agency relationships across a wide variety of brands and advertisers • Collaborate with teammates to campaigns that are both creative and feasible given time and resource constraints • Forecast, track, and report on sales performance, meeting quarterly goals set by leadership

• Own the AI context layer — write and maintain CLAUDE.md and skill files with the same rigor you'd apply to a CI/CD pipeline. These are the primary guardrail for non-engineers using Claude Code. • Own the CI/CD layer — feature flag enforcement, automated PR review, Playwright smoke tests, Cloudwatch alerts. • Enforce frontend standards automatically — not through checklists, but through gates that reject non-compliant code before it merges. • Keep observability tight — automated alerting on platform changes and key experiment metrics, so regressions surface before anyone notices. • Contribute to dead code removal on both frontend and backend, reducing the risk surface and giving Claude a cleaner codebase to reason about. • Automate documentation so it stays in sync with the codebase — Claude should never be working off stale context. • Help close out the ongoing Rails to AWS migration, a dependency for the broader platform guardrails work. • Contribute to the shared infrastructure that makes the whole team faster, not just your own work.

• Owning the partner’s transition from pre-sale to post-sale • Manage the sponsorship program lifecycle, including kickoff calls, onboarding into Workweek Partner Platform, timelines, deliverables, lead guarantees, impressions, click thru rates and status reporting • Aligning with Brand Partner on client KPIs and other benchmarks for program success and collaborate with project teams (internal and external) to identify marketing, demand generation and community development strategies and solutions that would best achieve those goals • Facilitate smooth creative process, maintain campaign timelines, manage client feedback, and ensure approval prior to launch • Deliver campaign reporting, offer mid-campaign optimizations, and post-campaign delivery and wrap reporting • Compile comprehensive stat and ROI reports for current and completed client programs that help support Brand Partners on client renewals and upsell opportunities in line with the Workweek Renewal Process

• Guided by the Director of Content and in collaboration with creators Ari Murray and Nik Sharma, act as the ultimate expert on and gatekeeper of the creators’ voice and brand • Absorb and maintain editorial guidelines and content themes • Incorporate Creator and Strategist feedback to make sure every piece of content represents the quality of the brand and drives toward the growth of its ICP • Collaborate with Director of Content, creator, and key team stakeholders on tracking and fulfilling standard weekly deliverables along with monthly/quarterly/weekly tasks • Represent creators and brands across a wide variety of formats and platforms, including: • Curated newsletters • Membership community content (event replays, summaries, curation) • Podcast titles & descriptions, highlight clip selection • Branded content (ad copy and sponsored longform) • Social content curated from the creator’s existing coverage

• Own a product outcome — define the hypothesis, design and build the experiment, ship it, read the results, propose what's next • Use the tools available to you to close gaps in your skillset across product, design, engineering, and data. • Work within shared infrastructure: design systems, codebase guardrails, experiment architecture. These are built so you can run without rebuilding foundations • Pull in specialist support across design, engineering, and data when you need a deeper review, not as a default dependency • Work across surfaces — our Professional Networks (HR, Healthcare, Marketing, Ecomm, Fintech) and our B2B Partner Platform — and bring the same outcome focused approach to both • Contribute to the shared context and guardrails that make the whole team faster, not just your own work • Be a part of a team that thrives on collaboration and celebrates autonomy in the building process

• Form a hypothesis tied to a product metric and a real business goal you can articulate • Do enough product and design thinking to define a testable experiment — you have access to our design system and specialist support when you need it • Build and ship the feature or test within our experiment architecture, leveraging our stack to close the gap between what you can execute and what the experiment needs • QA your own work before it ships • Read your results, share clear takeaways, and propose what's next • Work across surfaces — our Professional Networks (HR, Healthcare, Marketing, Ecomm, Fintech) and our B2B Partner Platform — and bring the same outcome focused approach to both • Contribute to the shared context and guardrails that make the whole team faster, not just your own work • Be a part of a team that thrives on collaboration and celebrates autonomy in the building process

• Form a hypothesis tied to a real product metric and a business outcome you can articulate • Design the experiment using our shared design system — not from scratch every time • Build and ship the feature or test, leveraging AI tooling within our stack to close the gap between what you can design and what you can execute all the way through • QA your own work before it ships • Read your results, share clear takeaways, and propose what's next • Work across surfaces — our professional communities (HR, Healthcare, Marketing, Ecomm, Fintech) and our B2B Partner Platform — and bring the same outcome-orientated approach to both • Contribute to the shared context and guardrails that make the whole team faster, not just your own work • Be a part of a team that thrives on collaboration and celebrates autonomy in the building process