• Own the B2B Engine: Design and execute end-to-end B2B marketing campaigns aimed at channel partners and business users on the Czech market. • Empower the Channel: Develop marketing programs, activities, and campaigns specifically to help our resellers and distributors succeed. • Generate Business Leads: Create compelling content to attract and nurture business end-users, turning "curious" into "sales-ready." • Align with Sales: Work as a true partner to the sales team, understanding their needs, co-developing strategies, and creating sales enablement tools. • Manage Product Launches: Support the go-to-market (GTM) strategy for new hardware and software releases. • Attract the audience: Co-organize events for existing and potential customers and partners. • Measure & Report: Take full responsibility for your results. You'll track your KPIs, manage your budget, and report on the ROI of your activities.

• Build and manage automated lifecycle flows in Punchh and Attentive (onboarding, second-visit acceleration, frequency building, lapse recovery, and high-value guest programs) • Develop behavior-based segmentation strategies using transaction and loyalty data • Create and optimize SMS and email messaging tied to guest state and purchase behavior • Translate menu-level and behavioral insights (via Bikky/CDP data) into targeted offers and messaging • Implement offer governance and testing frameworks to improve retention, AOV, and visit frequency • Monitor campaign performance and provide weekly insights and optimization recommendations

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This position is for a Senior Digital Marketing Manager - REMOTE, responsible for leading complex paid digital programs, focusing on Search Engine Marketing (SEM) and Google Ads. - Own the global SEM strategy across Google Ads - Design and optimize full-funnel paid digital programs - Develop keyword, audience, and bidding strategies - Partner with copywriters to create high-performing digital messaging - Continuously test and scale AI-driven strategies - Lead management of complex Google Ads accounts - Act as an internal authority for SEM initiatives - Hold agencies accountable for performance and optimization - Collaborate with marketing teams to align conversion points - Analyze performance metrics beyond CPL - Leverage data to identify conversion opportunities - Serve as a trusted advisor on paid digital strategies Qualifications - 8+ years of experience in digital marketing, especially in Google Ads - Experience managing large-scale SEM accounts - Background in agency management and strategic leadership - Proven success driving revenue outcomes from marketing - Advanced knowledge of Google Ads platforms - Strong analytical skills with the ability to translate data into insights - Experience with HubSpot and Salesforce environments Benefits - Ability to work remotely with occasional business travel - Medical, Vision, Dental, and supplementary benefits - 401k with employer match and an Employee Stock Purchase Plan - Competitive Paid Time Off (PTO) and 9 paid holidays - Access to tech and growth opportunities - Supportive leaders committed to your success

Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud. We’re transforming the software industry.  We’re Flexera.  With more than 50,000 customers across the world, we’re achieving that goal. But we know we can’t do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans?  Come and see why we’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more at flexera.com We’re seeking a strategic, data‑driven, and hands‑on Lifecycle Marketing Manager to help scale lifecycle‑focused campaigns across the buyer and customer journey. In this role, you will lead the day‑to‑day orchestration of integrated programs that support the customer lifecycle—pre‑ and post‑sale—in partnership with key marketing stakeholders. You’ll collaborate across Global Marketing, Product Marketing, Field Marketing, CX Marketing, and Partner Marketing to translate strategy into repeatable playbooks, turn data and insights into targeted programs, and continuously test and optimize to extend Flexera’s reach, deepen engagement in target accounts, and deliver measurable pipeline, bookings, retention, and cross‑sell impact. Key Responsibilities Campaign Strategy & Execution - Partner with Customer Experience (CX) & Product Marketing to align lifecycle campaigns to key customer journey moments defined by CX Marketing, ensuring consistent messaging through digital channels (email, paid, webinars). - Partner with Product, Brand, and CX teams to develop innovative, engaging campaign messages and visuals that differentiate Flexera in the B2B space. - Drive campaign orchestration for global initiatives, product launches, and strategic growth priorities. - Collaborate with Field Marketing to localize and scale programs for regional execution. - Ensure cross-channel consistency across email, digital, paid media, webinars, and events. - Work closely with Partner Marketing to package campaigns for partner toolkits, enabling Flexera partners to extend campaign reach and impact. - Utilize company-provided AI tools and technology to enhance campaign efficiency, quality, and personalization, while critically evaluating AI outputs for responsible use in marketing workflows. Measurement & Optimization - Build campaigns that reach, engage, and convert ICP accounts, customer accounts, and personas to drive pipeline, bookings, and retention goals across the product portfolio, aligned to prioritized markets, verticals, and segments. - Use data-driven insights to continuously refine campaign design, targeting, and messaging. Collaboration - Foster a collaborative, results-oriented team culture. - Ensure clarity of ownership and strong partnership within marketing to maximize impact across the customer journey. How Success Is Measured - Achievement of key acquisition and retention goals through scalable, data-informed campaigns, in partnership with CX Marketing, who oversees retention and advocacy outcomes. - Marketing contribution to total pipeline created and total bookings. - Inbound, outbound, and partner-sourced pipeline growth. - Strong cross-functional collaboration and clear ownership boundaries, minimizing overlap and conflict with other marketing functions. - Continuous improvement in lifecycle marketing KPIs through disciplined, test-and-learn approaches. Qualifications/Requirements - 5+ years of experience in B2B marketing, demand generation, or campaign management, ideally in technology or SaaS environments - Proven track record of running global, multi-channel campaigns end-to-end - Growth marketing mindset with expertise in continuous testing, validation, and optimization - Data-driven approach to decision making and campaign measurement - Demonstrated proficiency in prompting, evaluating, and responsibly using AI tools in marketing workflows - Strong collaboration and interpersonal skills; able to work cross-functionally and influence without authority - Marketing generalist capable of coordinating with specialized functions (digital, design, field, partner, etc.) - Experience with ABM/ABX, Precision Demand Marketing, and AI-powered marketing platforms (e.g., 6Sense) #LI-Remote #LI-DL1 #Marketing Flexera is proud to be an equal opportunity employer.  Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations.  Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all. We encourage candidates requiring accommodations to please let us know by emailing careers@flexera.com.