• Build and manage automated lifecycle flows in Punchh and Attentive (onboarding, second-visit acceleration, frequency building, lapse recovery, and high-value guest programs) • Develop behavior-based segmentation strategies using transaction and loyalty data • Create and optimize SMS and email messaging tied to guest state and purchase behavior • Translate menu-level and behavioral insights (via Bikky/CDP data) into targeted offers and messaging • Implement offer governance and testing frameworks to improve retention, AOV, and visit frequency • Monitor campaign performance and provide weekly insights and optimization recommendations

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This position is for a Senior Digital Marketing Manager - REMOTE, responsible for leading complex paid digital programs, focusing on Search Engine Marketing (SEM) and Google Ads. - Own the global SEM strategy across Google Ads - Design and optimize full-funnel paid digital programs - Develop keyword, audience, and bidding strategies - Partner with copywriters to create high-performing digital messaging - Continuously test and scale AI-driven strategies - Lead management of complex Google Ads accounts - Act as an internal authority for SEM initiatives - Hold agencies accountable for performance and optimization - Collaborate with marketing teams to align conversion points - Analyze performance metrics beyond CPL - Leverage data to identify conversion opportunities - Serve as a trusted advisor on paid digital strategies Qualifications - 8+ years of experience in digital marketing, especially in Google Ads - Experience managing large-scale SEM accounts - Background in agency management and strategic leadership - Proven success driving revenue outcomes from marketing - Advanced knowledge of Google Ads platforms - Strong analytical skills with the ability to translate data into insights - Experience with HubSpot and Salesforce environments Benefits - Ability to work remotely with occasional business travel - Medical, Vision, Dental, and supplementary benefits - 401k with employer match and an Employee Stock Purchase Plan - Competitive Paid Time Off (PTO) and 9 paid holidays - Access to tech and growth opportunities - Supportive leaders committed to your success

Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud. We’re transforming the software industry.  We’re Flexera.  With more than 50,000 customers across the world, we’re achieving that goal. But we know we can’t do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans?  Come and see why we’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more at flexera.com We’re seeking a strategic, data‑driven, and hands‑on Lifecycle Marketing Manager to help scale lifecycle‑focused campaigns across the buyer and customer journey. In this role, you will lead the day‑to‑day orchestration of integrated programs that support the customer lifecycle—pre‑ and post‑sale—in partnership with key marketing stakeholders. You’ll collaborate across Global Marketing, Product Marketing, Field Marketing, CX Marketing, and Partner Marketing to translate strategy into repeatable playbooks, turn data and insights into targeted programs, and continuously test and optimize to extend Flexera’s reach, deepen engagement in target accounts, and deliver measurable pipeline, bookings, retention, and cross‑sell impact. Key Responsibilities Campaign Strategy & Execution - Partner with Customer Experience (CX) & Product Marketing to align lifecycle campaigns to key customer journey moments defined by CX Marketing, ensuring consistent messaging through digital channels (email, paid, webinars). - Partner with Product, Brand, and CX teams to develop innovative, engaging campaign messages and visuals that differentiate Flexera in the B2B space. - Drive campaign orchestration for global initiatives, product launches, and strategic growth priorities. - Collaborate with Field Marketing to localize and scale programs for regional execution. - Ensure cross-channel consistency across email, digital, paid media, webinars, and events. - Work closely with Partner Marketing to package campaigns for partner toolkits, enabling Flexera partners to extend campaign reach and impact. - Utilize company-provided AI tools and technology to enhance campaign efficiency, quality, and personalization, while critically evaluating AI outputs for responsible use in marketing workflows. Measurement & Optimization - Build campaigns that reach, engage, and convert ICP accounts, customer accounts, and personas to drive pipeline, bookings, and retention goals across the product portfolio, aligned to prioritized markets, verticals, and segments. - Use data-driven insights to continuously refine campaign design, targeting, and messaging. Collaboration - Foster a collaborative, results-oriented team culture. - Ensure clarity of ownership and strong partnership within marketing to maximize impact across the customer journey. How Success Is Measured - Achievement of key acquisition and retention goals through scalable, data-informed campaigns, in partnership with CX Marketing, who oversees retention and advocacy outcomes. - Marketing contribution to total pipeline created and total bookings. - Inbound, outbound, and partner-sourced pipeline growth. - Strong cross-functional collaboration and clear ownership boundaries, minimizing overlap and conflict with other marketing functions. - Continuous improvement in lifecycle marketing KPIs through disciplined, test-and-learn approaches. Qualifications/Requirements - 5+ years of experience in B2B marketing, demand generation, or campaign management, ideally in technology or SaaS environments - Proven track record of running global, multi-channel campaigns end-to-end - Growth marketing mindset with expertise in continuous testing, validation, and optimization - Data-driven approach to decision making and campaign measurement - Demonstrated proficiency in prompting, evaluating, and responsibly using AI tools in marketing workflows - Strong collaboration and interpersonal skills; able to work cross-functionally and influence without authority - Marketing generalist capable of coordinating with specialized functions (digital, design, field, partner, etc.) - Experience with ABM/ABX, Precision Demand Marketing, and AI-powered marketing platforms (e.g., 6Sense) #LI-Remote #LI-DL1 #Marketing Flexera is proud to be an equal opportunity employer.  Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations.  Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all. We encourage candidates requiring accommodations to please let us know by emailing careers@flexera.com.

Overview About Commercial Excellence: The HealthEdge Commercial Excellence function includes Sales, Customer Success, and Marketing. These three organizations, combined as the Commercial Excellence function, are responsible for meeting the business’s annual and long-term financial objectives, ensuring ongoing customer satisfaction, and increasing HealthEdge brand awareness and market visibility. Internship Program: HealthEdge offers a structured paid 12-week virtual internship program that will allow you to help drive meaningful and strategic project work that delivers real impact to our teams, customers, and business, while having fun along the way! You will support the Marketing team and will also get exposure to various departments and strategic initiatives through our Discover HealthEdge weekly series. Interns will also participate in our three-day Innovation Challenge and a final internship project presentation to showcase the impact you’ve made. Additionally, we provide workshops focused on resume writing, LinkedIn profiles, interview preparation, and more! Your Impact - Use marketing tools to clean, enrich, and standardize account and contact data. - Remove outdated or inactive contacts from account lists. - Support the marketing operations team with basic campaign process setup. - Assist the demand generation team with campaign workflow tasks. - Help with the transition from Uberflip to PathFactory by organizing and validating content. - Add new contacts into Salesloft to support the business development team. - Assist with cleaning and updating contact lists used for outreach. - Contribute to ongoing account‑focused marketing programs by helping with data updates, content organization, and coordination tasks. What You Bring - Currently pursuing a degree in Marketing, Business, Communications, or a related field - Strong written and verbal communication skills - Strong research and analysis skills to synthesize complex information into clear narratives - Ability to work collaboratively with different teams - Strong project management and organizational skills - Intermediate experience with Excel and data analysis - Creative thinker and innovator - High attention to detail - Ability to work independently, as well as with a team HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers. Geographic Responsibility: While HealthEdge is located in Boston, MA you may live anywhere in the US Type of Employment: Internship Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: - Work across multiple time zones in a remote work environment. - Long periods of time sitting and/or standing in front of a computer using video technology. The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990. Candidates may be required to go through a pre-employment criminal background check. HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities. #LI-Remote ** The hourly pay for this position is $20/hour.