Job Closed

This listing is no longer active.

Lifecycle Marketing Manager

MarketingMarketingOtherRemoteTeam 1,001-5,000Since 2008H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

109 days ago

Salary

0

No structured requirement data.

Job Description

Lifecycle Marketing Manager

Flexera

Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint™ in hybrid environments—from on-premises to SaaS to containers to cloud. We’re transforming the software industry.  We’re Flexera.  With more than 50,000 customers across the world, we’re achieving that goal. But we know we can’t do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans?  Come and see why we’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more at flexera.com We’re seeking a strategic, data‑driven, and hands‑on Lifecycle Marketing Manager to help scale lifecycle‑focused campaigns across the buyer and customer journey. In this role, you will lead the day‑to‑day orchestration of integrated programs that support the customer lifecycle—pre‑ and post‑sale—in partnership with key marketing stakeholders. You’ll collaborate across Global Marketing, Product Marketing, Field Marketing, CX Marketing, and Partner Marketing to translate strategy into repeatable playbooks, turn data and insights into targeted programs, and continuously test and optimize to extend Flexera’s reach, deepen engagement in target accounts, and deliver measurable pipeline, bookings, retention, and cross‑sell impact. Key Responsibilities Campaign Strategy & Execution - Partner with Customer Experience (CX) & Product Marketing to align lifecycle campaigns to key customer journey moments defined by CX Marketing, ensuring consistent messaging through digital channels (email, paid, webinars). - Partner with Product, Brand, and CX teams to develop innovative, engaging campaign messages and visuals that differentiate Flexera in the B2B space. - Drive campaign orchestration for global initiatives, product launches, and strategic growth priorities. - Collaborate with Field Marketing to localize and scale programs for regional execution. - Ensure cross-channel consistency across email, digital, paid media, webinars, and events. - Work closely with Partner Marketing to package campaigns for partner toolkits, enabling Flexera partners to extend campaign reach and impact. - Utilize company-provided AI tools and technology to enhance campaign efficiency, quality, and personalization, while critically evaluating AI outputs for responsible use in marketing workflows. Measurement & Optimization - Build campaigns that reach, engage, and convert ICP accounts, customer accounts, and personas to drive pipeline, bookings, and retention goals across the product portfolio, aligned to prioritized markets, verticals, and segments. - Use data-driven insights to continuously refine campaign design, targeting, and messaging. Collaboration - Foster a collaborative, results-oriented team culture. - Ensure clarity of ownership and strong partnership within marketing to maximize impact across the customer journey. How Success Is Measured - Achievement of key acquisition and retention goals through scalable, data-informed campaigns, in partnership with CX Marketing, who oversees retention and advocacy outcomes. - Marketing contribution to total pipeline created and total bookings. - Inbound, outbound, and partner-sourced pipeline growth. - Strong cross-functional collaboration and clear ownership boundaries, minimizing overlap and conflict with other marketing functions. - Continuous improvement in lifecycle marketing KPIs through disciplined, test-and-learn approaches. Qualifications/Requirements - 5+ years of experience in B2B marketing, demand generation, or campaign management, ideally in technology or SaaS environments - Proven track record of running global, multi-channel campaigns end-to-end - Growth marketing mindset with expertise in continuous testing, validation, and optimization - Data-driven approach to decision making and campaign measurement - Demonstrated proficiency in prompting, evaluating, and responsibly using AI tools in marketing workflows - Strong collaboration and interpersonal skills; able to work cross-functionally and influence without authority - Marketing generalist capable of coordinating with specialized functions (digital, design, field, partner, etc.) - Experience with ABM/ABX, Precision Demand Marketing, and AI-powered marketing platforms (e.g., 6Sense) #LI-Remote #LI-DL1 #Marketing Flexera is proud to be an equal opportunity employer.  Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations.  Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all. We encourage candidates requiring accommodations to please let us know by emailing careers@flexera.com.

Related Categories

Related Job Pages

More Marketing Jobs

OtherRemoteTeam 1,001-5,000Since 2005H1B Sponsor

Overview About Commercial Excellence: The HealthEdge Commercial Excellence function includes Sales, Customer Success, and Marketing. These three organizations, combined as the Commercial Excellence function, are responsible for meeting the business’s annual and long-term financial objectives, ensuring ongoing customer satisfaction, and increasing HealthEdge brand awareness and market visibility. Internship Program: HealthEdge offers a structured paid 12-week virtual internship program that will allow you to help drive meaningful and strategic project work that delivers real impact to our teams, customers, and business, while having fun along the way! You will support the Marketing team and will also get exposure to various departments and strategic initiatives through our Discover HealthEdge weekly series. Interns will also participate in our three-day Innovation Challenge and a final internship project presentation to showcase the impact you’ve made. Additionally, we provide workshops focused on resume writing, LinkedIn profiles, interview preparation, and more! Your Impact - Use marketing tools to clean, enrich, and standardize account and contact data. - Remove outdated or inactive contacts from account lists. - Support the marketing operations team with basic campaign process setup. - Assist the demand generation team with campaign workflow tasks. - Help with the transition from Uberflip to PathFactory by organizing and validating content. - Add new contacts into Salesloft to support the business development team. - Assist with cleaning and updating contact lists used for outreach. - Contribute to ongoing account‑focused marketing programs by helping with data updates, content organization, and coordination tasks. What You Bring - Currently pursuing a degree in Marketing, Business, Communications, or a related field - Strong written and verbal communication skills - Strong research and analysis skills to synthesize complex information into clear narratives - Ability to work collaboratively with different teams - Strong project management and organizational skills - Intermediate experience with Excel and data analysis - Creative thinker and innovator - High attention to detail - Ability to work independently, as well as with a team HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers. Geographic Responsibility: While HealthEdge is located in Boston, MA you may live anywhere in the US Type of Employment: Internship Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: - Work across multiple time zones in a remote work environment. - Long periods of time sitting and/or standing in front of a computer using video technology. The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990. Candidates may be required to go through a pre-employment criminal background check. HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities. #LI-Remote ** The hourly pay for this position is $20/hour.

United States
Job Closed
Niche logo

Director, Revenue Marketing

Niche

Niche connects people to their future schools, neighborhoods, and workplaces.

Marketing109 days ago
OtherRemoteTeam 201-500Since 2002H1B Sponsor

About Niche Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply. Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally. About The Role We are looking for an experienced and strategic Director of Revenue Marketing to drive demand generation, pipeline growth, and revenue acceleration across our B2B business. This role will be responsible for developing and executing a comprehensive marketing strategy focused on acquiring and engaging clients including schools, colleges, and other education institutions. The Director of Revenue Marketing will oversee a team focused on new business & expansion demand generation, lead nurturing, account-based marketing (ABM), and events. The role requires a deep understanding of the B2B marketing funnel, strong analytical skills, and a collaborative mindset to work closely across the B2B marketing team and with sales, product, and leadership teams. The ideal candidate is a data-driven leader who excels in building marketing programs that deliver measurable results, thrives in a fast-paced environment, and has a passion for the education sector. What You Will Do: Strategic Leadership - Develop and execute a revenue marketing strategy aligned with Niche’s overall business goals, focusing on demand generation, pipeline growth, customer retention and expansion - Define and implement best practices for lead generation, nurturing and conversion to optimize the marketing-to-sales funnel - Lead the adoption and execution of account-based marketing (ABM) strategies to engage and convert key accounts - Hyper focus on alignment and building consensus on strategies for market (Higher education and K12) needs and revenue team structure (Account Management, SDRs, new business, etc) Team Management & Collaboration - Manage and mentor a team including a Campaign Manager, Sr ABM Manager and Events Manager - Partner closely with revenue leadership to ensure alignment on goals, messaging, and campaign strategies - Collaborate with product marketing, content, and PR teams to create cohesive campaigns that resonate with target audiences Demand Generation & Campaign Execution - Oversee multi-channel marketing campaigns to generate high-quality leads and foster client partnership, including email marketing, paid media, events, content marketing, and social media - Drive the development of targeted content and messaging tailored to specific audience segments - Manage and optimize marketing automation workflows to nurture leads and drive conversion - Plan and execute ABM campaigns to engage decision-makers at key accounts Event Marketing - Provide strategic oversight for B2B onsite and virtual events, including trade shows, hosted events, and webinars - Collaborate with the Events Manager to deliver seamless event execution and ensure events align with overall revenue goals Data Analysis & Reporting - Actively participate in key performance metric benchmarking and goal setting with input from stakeholders - Monitor and analyze key performance metrics, including lead volume, pipeline volume, conversion rates, and ROI, to measure the effectiveness of campaigns - Regularly report on marketing performance to senior leadership, providing insights and recommendations for optimization. - Use data and analytics to continuously refine targeting, messaging, and campaign strategies. What We Are Looking For: - Education: Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus. - Experience: - 8+ years of B2B marketing experience, with at least 3 years in a leadership or management role. - Proven success in developing and executing demand generation and ABM strategies. - Strong knowledge of marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce). - Experience managing event marketing programs, including both onsite and virtual events. - Track record of building and managing high-performing teams. - Skills: - Data-driven decision-making with strong analytical skills. - Excellent communication and presentation skills, with the ability to convey complex ideas to diverse audiences. - Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. Nice to Have: - Experience in the education sector or working with schools and colleges is a plus. - Familiarity with customer segmentation and buyer personas. - Proficiency in developing marketing strategies tailored to SMB and enterprise audiences. - Experience in lead generation, scoring, and benchmarking strategies Compensation Our national target base salary range is $147,840 - $184,800, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills. At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package. This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being. Interview Process Candidate experience is a top priority for our talent and hiring teams. We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience. The interview process is outlined here: - Phone Screen with Talent Acquisition Partner - 30 Minutes - Video Interview with Hiring Manager - 45 Minutes - Team Interview - 45 Minutes, each (2 separate interviews) - Case Study & Presentation - Hiring Manager follow-up - 30 Minutes - Leadership Interview - 30 Minutes Why Niche? - We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you - Full time, salaried position with competitive compensation in a fast-growing company - Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage - Flexible Paid Time Off Policy - Stipend that allows you to build your work from home office in a style and function that suits your personal preferences - Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents - Meaningful 401(k) with employer match - Your ideas and work will make an immediate impact on our company and millions of users - You will join a team that cares about you, our mission, our work - and celebrates our wins together! Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening. We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV. Candidates only. No recruiters or agencies, please. Sorry, we do not offer relocation assistance. Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

United States + 2 moreAll locations: United States | Georgia | India
$147K - $184K / year

About Frontiers At Frontiers, our purpose is simple yet ambitious: to make science open. We believe open science empowers the global scientific community to accelerate discovery and develop the solutions needed for healthy lives on a healthy planet. We are one of the world’s largest and most influential open-access research publishers. Every article we publish is peer-reviewed and quality-certified, ensuring research is accessible to everyone, everywhere. To date, Frontiers research has been viewed over 4 billion times, demonstrating the real-world impact of science without barriers. Joining Frontiers means being part of a global, mission-driven organization at the intersection of science, technology, and innovation — working alongside passionate colleagues who care deeply about advancing knowledge for the benefit of society. To learn more about our impact and culture, please watch this video About the role As the Head of External Affairs for North America at Frontiers, you will be at the forefront of advancing our mission to make science open. This position encompasses the development and execution of policies and initiatives that foster partnerships with key stakeholders, including academic institutions, industry professionals, policymakers, and research organizations. Your role will center around representing Frontiers’ interests and values in external communications while developing and maintaining relationships that will promote our vision of a globally connected open science community. Through strategic collaborations and impactful messaging, you will ensure that Frontiers remains a leading voice in the open-access research landscape. As a strategic thinker and skilled communicator, you will focus on outreach, engagement, and advocacy in North America, driving initiatives that enhance our reputation and visibility in the scholarly communications ecosystem. - Develop and implement a comprehensive external affairs strategy to elevate Frontiers' profile within North America. - Build and nurture strategic relationships with key stakeholders, including university administrations, funding organizations, and policymakers. - Lead communications and advocacy efforts around open science and scholarly publishing, representing Frontiers at industry events and conferences. - Collaborate closely with internal teams to align external messaging with organizational strategies and priorities. - Monitor and analyze trends and developments in open science and publishing to inform strategic initiatives. - Develop key materials for outreach and advocacy, including briefing documents, presentations, and reports.

Virginia
Job Closed

About Frontiers At Frontiers, our purpose is simple yet ambitious: to make science open. We believe open science empowers the global scientific community to accelerate discovery and develop the solutions needed for healthy lives on a healthy planet. We are one of the world’s largest and most influential open-access research publishers. Every article we publish is peer-reviewed and quality-certified, ensuring research is accessible to everyone, everywhere. To date, Frontiers research has been viewed over 4 billion times, demonstrating the real-world impact of science without barriers. Joining Frontiers means being part of a global, mission-driven organization at the intersection of science, technology, and innovation — working alongside passionate colleagues who care deeply about advancing knowledge for the benefit of society. To learn more about our impact and culture, please watch this video About the role As the Head of External Affairs for North America at Frontiers, you will be at the forefront of advancing our mission to make science open. This position encompasses the development and execution of policies and initiatives that foster partnerships with key stakeholders, including academic institutions, industry professionals, policymakers, and research organizations. Your role will center around representing Frontiers’ interests and values in external communications while developing and maintaining relationships that will promote our vision of a globally connected open science community. Through strategic collaborations and impactful messaging, you will ensure that Frontiers remains a leading voice in the open-access research landscape. As a strategic thinker and skilled communicator, you will focus on outreach, engagement, and advocacy in North America, driving initiatives that enhance our reputation and visibility in the scholarly communications ecosystem. - Develop and implement a comprehensive external affairs strategy to elevate Frontiers' profile within North America. - Build and nurture strategic relationships with key stakeholders, including university administrations, funding organizations, and policymakers. - Lead communications and advocacy efforts around open science and scholarly publishing, representing Frontiers at industry events and conferences. - Collaborate closely with internal teams to align external messaging with organizational strategies and priorities. - Monitor and analyze trends and developments in open science and publishing to inform strategic initiatives. - Develop key materials for outreach and advocacy, including briefing documents, presentations, and reports.

District of Columbia
Job Closed