This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves owning Airtable's demand generation content strategy and bridging Product Marketing's positioning with Demand Gen's conversion goals. - Gather and synthesize stakeholder feedback into a strategy and content plan. - Own the demand gen content roadmap as a living experiment. - Use AI daily for brainstorming, rapid prototyping, audience research, and identifying content opportunities. - Deeply understand our audience and find creative ways to drive demand for new sign-ups and qualified pipeline. - Experiment with emerging formats such as interactive demos, AI-powered experiences, and community-driven content. - Stay informed on how cutting-edge AI companies approach new content formats. Qualifications - 6+ years in B2B content and demand generation with a track record of trying new things that worked. - Active daily use of AI tools (Claude, ChatGPT, etc.) for ideation, drafting, editing, and optimization. - Portfolio showing content where you took creative risks that paid off with measurable business outcomes. - Deep demand gen knowledge and creative instincts to know when to break the playbook. - Experience in product-led growth to enterprise sales environments where content educates and enables. - Strong project management and cross-functional collaboration skills. - Data-driven but not data-paralyzed; comfortable with rapid iteration over perfection. Requirements - Own the production of high-impact anchor content, using AI to compress timelines. - Build AI-assisted workflows that turn one anchor piece into dozens of channel-specific assets efficiently. - Establish rapid prototyping to improve time and accuracy of outputs. - Own content performance: measure what matters, kill what doesn't work, double down on what does. - Work cross-functionally with agency support, PMM, brand, web, and channel teams. Benefits - Comprehensive health insurance. - 401(k) with company match. Why This Role Matters Airtable is evolving toward AI-centered, community-led growth where proof from builders matters more than corporate messaging. We need someone who can build strategic foundations and constantly push us to try new things. How We'll Measure Success - Content Impact (40%): Pipeline contribution, product adoption metrics, conversion improvements, and engagement quality. - Innovation (30%): Launch 3+ new experimental programs in year one, with at least one graduating to core playbook. - Velocity & Operations (20%): Measurable increase in content output without quality decline. - Strategic Influence (10%): Become go-to thought partner for PMM and Product. What good looks like By end of year one, you've got clear pipeline wins, built AI workflows that cut production time in half, and channel teams are actively seeking your partnership.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Wikimedia Foundation is looking for a Senior Partnerships Manager, Content Enablement, to support our contributors by facilitating free access to quality source materials and databases. Reporting to the Director of Content Enablement, you will partner with publishers, aggregators, libraries, and media organizations to advance the Volunteer Support goal and Contributor Experience strategy. - Securing new partnerships for The Wikipedia Library that address community requests, gaps in existing coverage, and potential for impact. - Supporting partners in The Wikipedia Library to make their content accessible and troubleshooting issues when they arise. - Regularly communicating with partners and renewing agreements to ensure continuity of access to resources. - Developing your product knowledge of The Wikipedia Library and understanding of Wikipedia citation practices and policies and guidelines (such as Neutral point of view and Reliable sources) in order to effectively communicate the proposition to partners. - Identifying and communicating the needs of partners to the Product Manager to improve partner experience and the overall efficiency of the program. - Collaborating with colleagues in Community Growth to develop a small menu of partner engagement opportunities, such as events, learning, and research. - Using both Wikimedia and partner data to analyse the impact of the program, with support from the Data, Evaluation & Learning team. - Collaborating with the communications team to highlight the library’s partnerships and impact for internal and external audiences. Qualifications - Professional experience in publishing, media, or a related field, including collaboration with partners or networks. - Proven flair for communicating ideas, with excellent written and spoken English and the ability to analyze data to uncover insights and tell stories. - A proactive and flexible approach to working across departments, in a distributed and cross-cultural environment. - Able to connect with partners who are typically based in UTC+2 to UTC-5 timezones and make 3 international trips each year. - Typically requires 5+ years professional experience in addition to a Bachelor’s degree, or 3+ years experience with a Master’s degree; or equivalent work experience. Requirements - You build trust and foster collaboration across complex and cross-cultural environments, especially where shared ownership and influence without authority are key to success. - You are a thoughtful communicator who believes in genuine, inclusive, and equitable engagement with communities. Benefits - A passion for open access to knowledge and/or experience contributing to Wikipedia. - Experience meeting the information needs of service users. - Fluency or proficiency in a language other than English. Company Description The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely. - We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive. - The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. - We receive donations from millions of individuals around the world, with an average donation of about $15. - We also receive donations through institutional grants and gifts. - The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.

• Own the content strategy across the customer journey (awareness thru adoption) and key channels (web, social, email, events, campaigns) • Set editorial standards (voice, accuracy, governance) and keep quality high across all assets • Establish and maintain the red thread, so teams use consistent language, claims, and proof points—tailored by audience, not reinvented • Create and edit high-impact content for senior business and technical audiences (POVs, articles, briefs, case studies, scripts, web experiences) • Use AI/LLM workflows to accelerate research, ideation, drafting, repurposing, and localization—with human judgment and accountability • Partner across Product Marketing, Demand Gen, Comms, Brand, Product, and SMEs to source insights and ship integrated programs • Own the content creation agency relationship end-to-end: briefs, scope of work, timelines, reviews, and quality • Track and improve content performance (engagement, SEO, conversion influence, answer-engine performance) and iterate based on evidence

• Design and maintain the editorial strategy (pillars, audiences, messages, formats) aligned with business objectives. • Translate strategy into execution: schedule content, create briefs, coordinate production, edit, and ensure timely publication. • Build content journeys by user stage (nurturing, onboarding, reactivation) and coordinate their implementation. • Create and adapt content across multiple formats: blog/SEO, email/newsletter, social media, scripts for video (short and long). • Collaborate with Marketing, Product, and Customer Success to turn real user insights into actionable content. • Measure and optimize: analyze performance by channel and asset, propose hypotheses, test improvements (hooks, subject lines, CTAs, formats), and refine the plan. • Ensure editorial standards: tone, clarity, and sensitivity around emotional well-being; maintain guidelines, templates, and a CTA library. • Coordinate writers/freelancers as needed.