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Content Strategist, Editorial Coordinator
Location
United States
Posted
102 days ago
Salary
0
Seniority
Senior
Job Description
Content Strategist, Editorial Coordinator
Opción YO
• Design and maintain the editorial strategy (pillars, audiences, messages, formats) aligned with business objectives. • Translate strategy into execution: schedule content, create briefs, coordinate production, edit, and ensure timely publication. • Build content journeys by user stage (nurturing, onboarding, reactivation) and coordinate their implementation. • Create and adapt content across multiple formats: blog/SEO, email/newsletter, social media, scripts for video (short and long). • Collaborate with Marketing, Product, and Customer Success to turn real user insights into actionable content. • Measure and optimize: analyze performance by channel and asset, propose hypotheses, test improvements (hooks, subject lines, CTAs, formats), and refine the plan. • Ensure editorial standards: tone, clarity, and sensitivity around emotional well-being; maintain guidelines, templates, and a CTA library. • Coordinate writers/freelancers as needed.
Job Requirements
- 3–5+ years in content roles with direct responsibility for impact (growth, conversion, retention, or equivalent metrics).
- Impeccable writing and editing in neutral Spanish; ability to simplify sensitive topics with sound judgment.
- Experience connecting content to data: reading performance, making metric-driven decisions, and iterating.
- Ability to work autonomously: organization, prioritization, calendar management, meeting deadlines, and coordinating multiple stakeholders.
- Experience creating and adapting multi-format content (blog → email → carousel → reel → script).
- Solid on-page SEO skills.
- Tools: GA4, Search Console, Ahrefs/SEMrush (or similar).
- Video scripting focused on retention (hooks, structure, pacing).
- Reading-level English for research and source verification.
Benefits
- 100% remote
- Monday to Friday, 9:00 AM to 6:00 PM (Miami time)
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