Opción YO

• Identificar y atraer a los mejores talentos que se alineen con nuestra visión y valores. • Ser la fuerza impulsora detrás de nuestro proceso de reclutamiento.

• Execute and distribute content • Implement the content calendar on Instagram, TikTok, LinkedIn, and YouTube • Adapt content to various formats (reels, carousels, clips, lives, interviews) • Ensure consistency in tone, narrative, and quality across all posts • Monitor the performance of content and channels • Identify what works and what doesn’t, and adjust based on data • Optimize formats, copy, and distribution to improve results • Implement lead-capture actions from content • Execute and optimize funnels related to webinars and masterclasses • Transform long-form content into short pieces focused on reach and conversion • Manage audience interaction (comments, messages, mentions) • Identify engagement and conversion opportunities • Gather relevant insights from the community • Support the production and execution of webinars and masterclasses • Prepare promotional assets and supporting materials • Ensure the reuse/repurposing of content across social media and other channels

• Actively prospect creators on Instagram, YouTube and other relevant platforms. • Evaluate profiles based on metrics such as engagement, audience quality, content consistency and conversion potential. • Execute personalized and scalable outreach. • Manage the recruitment funnel: identification, contact, evaluation and approval. • Build and maintain a segmented influencer database. • Identify trends, formats and new creators with high potential. • Measure and optimize response, approval and activation rates.

• Actively prospect creators on Instagram, YouTube, and other relevant platforms. • Evaluate profiles based on metrics such as engagement, audience quality, content consistency, and conversion potential. • Execute personalized and scalable outreach. • Manage the recruitment funnel: identification, contact, evaluation, and approval. • Build and maintain a segmented influencer database. • Identify trends, formats, and emerging profiles with high potential. • Measure and optimize response, approval, and activation rates.

• Provide support to customers via chat, audio messages, and email. • Answer questions, resolve issues, and offer effective solutions to our customers. • Provide clear and accurate information about our services. • Keep accurate records of customer interactions and update our database.

• Provide online sessions to clients of Opción Yo. • Manage clients, ensuring adherence to the wellness process. • Respond promptly and professionally to assigned cases. • Follow company guidelines and comply with established policies.

• Support the daily operation of the CRM system, ensuring correct use, timely updates of information, and providing basic support to internal teams, contributing to data order, data quality, and continuous process improvement. • Assist with basic configuration and maintenance of workflows within the CRM. • Report incidents or errors to the area manager. • Assist in creating and updating user manuals and guides. • Support the upload, validation, and cleaning of data within the system. • Collaborate on the implementation of CRM improvements or updates under supervision. • Assist in reviewing support tickets or cases to ensure they are recorded correctly. • Collaborate in preparing basic reports for the Client Success team.

• Design and maintain the editorial strategy (pillars, audiences, messages, formats) aligned with business objectives. • Translate strategy into execution: schedule content, create briefs, coordinate production, edit, and ensure timely publication. • Build content journeys by user stage (nurturing, onboarding, reactivation) and coordinate their implementation. • Create and adapt content across multiple formats: blog/SEO, email/newsletter, social media, scripts for video (short and long). • Collaborate with Marketing, Product, and Customer Success to turn real user insights into actionable content. • Measure and optimize: analyze performance by channel and asset, propose hypotheses, test improvements (hooks, subject lines, CTAs, formats), and refine the plan. • Ensure editorial standards: tone, clarity, and sensitivity around emotional well-being; maintain guidelines, templates, and a CTA library. • Coordinate writers/freelancers as needed.

• Audit and optimize technical SEO (indexing, crawling, site architecture, Core Web Vitals) • Improve site structure, internal linking, and content clusters • Optimize pages for commercial intent and conversion • Design hubs and evergreen content focused on topical authority • Drive digital PR strategy and media mentions • Optimize content for generative engines (GEO) • Monitor performance in Search Console, GA4, and organic rankings.