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Paired

Connecting Companies with the Best Global Talent #LETSGETPAIRED

Paid Social Ad Builder, E-commerce

Location

Argentina

Posted

93 days ago

Salary

0

Seniority

Mid Level

2 yrs expEnglish

Job Description

Paid Social Ad Builder, E-commerce

Paired

• Build and launch performance marketing campaigns across Meta, TikTok, and AppLovin. • Ensure all campaigns follow established naming conventions and account structure. • Implement campaign setups including CBO, ABO, audience targeting, and ad variations. • QA creative assets to ensure they meet brand guidelines and platform requirements. • Maintain organized libraries of creative assets and performance insights. • Track creative performance and maintain an internal swipe file of top-performing ads. • Implement and verify tracking setups including pixels, events, and UTMs across platforms. • Ensure campaigns are properly configured for accurate attribution and reporting. • Flag tracking issues before campaigns go live. • Track key paid social metrics including creative hit rate and campaign performance. • Prepare weekly performance updates ahead of growth team meetings. • Identify patterns among top-performing creatives, products, and creators. • Monitor TikTok Shop reviews and flag negative feedback to internal teams. • Track key TikTok Shop metrics including GMV, orders, conversion rate, and AOV. • Support campaign execution and creative launches related to TikTok Shop growth. • Recommend tactical optimizations to media buying leads. • Support audience testing, ad copy testing, and creative testing initiatives. • Conduct landing page audits and assist with A/B testing opportunities.

Job Requirements

  • 1–3 years of hands-on experience managing campaigns in Meta Ads Manager
  • Familiarity with CBO, ABO, custom audiences, lookalike audiences, and pixel events
  • Experience launching and managing paid social campaigns
  • Strong written English communication skills
  • Strong attention to detail and organizational skills
  • Experience working with U.S.-based ecommerce or DTC brands.
  • Exposure to campaigns on TikTok and AppLovin is a plus

Benefits

  • Competitive salary in the US.
  • Fully remote work environment with flexible scheduling

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