• Meet all KPIs as set forth by the Manager of Sales Development • Consistently meet or exceed assigned monthly, quarterly and annual quota • Drive the acquisition of new logos within the target market • Efficiently and effectively qualify and process assigned leads into sales opportunities • Become versed in our industry leading technology offerings • Research and gather business intelligence • Drive traffic to and assist with generating attendance at trade shows and other events • Provide follow-up activities consistent with the lifecycle of the sale to ensure meetings are completed

• Research and identify target enterprise accounts and key decision-makers within cybersecurity, IT, networking, cloud, and platform teams • Execute outbound prospecting campaigns across email, phone, LinkedIn, and other digital channels • Qualify inbound leads and marketing-generated interest • Conduct discovery conversations to identify pain points, initiatives, and buying signals • Schedule qualified meetings and demos for Account Executives • Maintain accurate records and pipeline hygiene within CRM systems • Collaborate with Marketing on messaging feedback and campaign effectiveness • Participate in account-based outreach strategies alongside AEs • Consistently meet or exceed monthly and quarterly meeting, POC and pipeline targets • Continuously improve messaging, objection handling, and prospect engagement strategies

• Spearheading revenue growth by identifying and qualifying prospective customers • Collaborating with sales and marketing team • Developing territory plan based on regional strategy • Researching and analyzing market trends and customer needs • Using various tools to identify potential customers • Collaborating with the sales and marketing team to develop targeted outreach campaigns • Contacting potential customers to set up discovery calls • Following up on inbound leads promptly • Nurturing leads through targeted outreach campaigns • Building and maintaining a pipeline of qualified leads • Using automation tools to track daily, weekly, and monthly progress • Providing feedback to sales and marketing teams on lead quality

• Support the DSD Sales Managers cultivation of the National DSD distribution network through in market support, education and training on all new DSD Distributor’s brought into the Niagara network through this strategic expansion. • DSD Field Specialist will be focused solely on developing DSD execution within each of these distributor’s territories through the following actions: Scheduled weekly visits to contracted DSD Distributors. • Facilitate DSD training and communication on all Niagara strategies, portfolio opportunities through education to Niagara. • Portfolio of brands and how these should be managed and sold by the DSD distribution teams. • Field training and ride-alongs to conduct hands on training at the retail account level with Sales and Merchandising members of the DSD distributor. • Evaluate, analyze and use field reporting tools to measure effectiveness of DSD distributor support of all Niagara brands and strategies. • Review this Data with DSD Sales manager and director on weekly calls once activity has been captured. • Educate DSD distributor leadership on observations and capture of this critical data. • Ensure all blocking and tackling that supports Niagara brands and strategies are being performed on each of these market visits and ride-alongs. • Train the DSD distribution team on up-selling Niagara brands and why this is important. • Support the relationship through building on these relationships. • Communication with Niagara internal teams on any DSD related opportunities around Transportation, Planning, Customer Service, Sourcing, Accounting, Legal, and Manufacturing. • Facilitate quality questions/resolution, audits, and other sales related quality requests. • Assist with customer level documentation requests for promotions, special items, etc. • Work with DSD Sales Managers and Director on any Retail Customer specific bid support and new item rollout closures. • Triage customer and account issues and partner with all teams to identify resolutions. • Facilitate execution of all special programs (ex. causal marketing, cross-promotional, special bonus pack promotions, etc.) • Work closely with Sales leadership and DSD distributors to understand internal goals and executing specific programs that meet Niagara and customer sales objectives. • Optimize use of customer reporting tools and proprietary systems. • Generate all required reports and analyze data to identify business trends and opportunities.