NetFoundry

• Develop and own the end-to-end content marketing strategy aligned with business and revenue goals • Define core messaging, positioning, and editorial themes across target audiences and personas • Build and manage a scalable content calendar across channels (web, blog, email, social, events, sales enablement) • Partner with product marketing and demand generation to align content with campaigns and launches • Lead the creation of high-quality content including blogs, whitepapers, case studies, social media posts, videos, webinars, website content, emails, press releases, award submissions, and campaign content. • Translate technical concepts into clear, customer-focused messaging • Develop thought leadership and storytelling aligned to brand voice • Support product launches with content and messaging assets • Ensure consistency in brand voice, tone, and messaging across all content assets • Manage internal contributors and external agencies/freelancers as needed • Optimize content for SEO, engagement, and conversion performance • Define and execute distribution strategies across owned, earned, and paid channels • Partner with demand generation to integrate content into campaigns and nurture flows • Track, analyze, and report on content performance (traffic, engagement, conversion, pipeline influence) • Continuously optimize content based on insights and data • Work closely with Product Marketing, Sales, Customer Success, and Leadership to identify content needs • Enable Sales with compelling content assets that support the buyer journey • Align with brand and communications to ensure cohesive storytelling • Establish scalable workflows, tools, and governance for content production and approval • Maintain content repository and ensure accessibility across teams • Drive operational efficiency and clarity in content development processes

• Research and identify target enterprise accounts and key decision-makers within cybersecurity, IT, networking, cloud, and platform teams • Execute outbound prospecting campaigns across email, phone, LinkedIn, and other digital channels • Qualify inbound leads and marketing-generated interest • Conduct discovery conversations to identify pain points, initiatives, and buying signals • Schedule qualified meetings and demos for Account Executives • Maintain accurate records and pipeline hygiene within CRM systems • Collaborate with Marketing on messaging feedback and campaign effectiveness • Participate in account-based outreach strategies alongside AEs • Consistently meet or exceed monthly and quarterly meeting, POC and pipeline targets • Continuously improve messaging, objection handling, and prospect engagement strategies

• Accountable for resolving service issues affecting customer experience • Knowledge & working experience of WAN / LAN networking including software-defined networks and cloud networking in AWS/GCP/Azure • Support, maintain & improve customer experience • Resolve or escalate incidents/problems/SR per established procedures • Responsible for tracking and progress-chasing of incidents to conclusion & in-line with SLA and quality standards

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description NetFoundry is seeking a highly motivated, disciplined, and curious Sales Development Representative (SDR) to generate and qualify pipeline for our enterprise sales team. - Research and identify target enterprise accounts and key decision-makers within cybersecurity, IT, networking, cloud, and platform teams - Execute outbound prospecting campaigns across email, phone, LinkedIn, and other digital channels - Qualify inbound leads and marketing-generated interest - Conduct discovery conversations to identify pain points, initiatives, and buying signals - Schedule qualified meetings and demos for Account Executives - Maintain accurate records and pipeline hygiene within CRM systems - Collaborate with Marketing on messaging feedback and campaign effectiveness - Participate in account-based outreach strategies alongside AEs - Consistently meet or exceed monthly and quarterly meeting, POC and pipeline targets - Continuously improve messaging, objection handling, and prospect engagement strategies Qualifications - 1–3 years of experience in Sales Development, Business Development, or inside sales (preferably in cybersecurity, SaaS, or enterprise technology) - Proven track record of meeting or exceeding outbound activity and meeting-setting goals - Strong written and verbal communication skills - Comfortable engaging technical and security-focused buyers - Experience using CRM and sales engagement platforms (e.g., HubSpot, Apollo, Outreach, Salesforce, etc.) - Strong organizational skills and disciplined follow-up habits - Resilience, coachability, and a growth mindset - Ability to thrive in a high-performance startup environment Requirements - Experience selling into cybersecurity, networking, or cloud infrastructure markets - Familiarity with Zero Trust, secure connectivity, or enterprise networking concepts - Experience supporting account-based sales strategies - Interest in developing into an Account Executive or enterprise sales role Benefits - Competitive salary with performance-based commission and equity compensation package - Remote work with flexible working hours - Comprehensive health benefits (Medical, Dental, and Vision) with expanded well-being benefits - Employer-paid Life, AD&D, Short-Term & Long-Term Disability - 401K with company match - Learning and Development Budget - Paid Holidays - Unlimited PTO - Technology Stipend - Internet Stipend - SWAG Stipend

• Cultivate and maintain strong client relationships to build pipeline, referrals, and exponential revenue growth • Outbound campaigns and event attendance to build pipeline by focusing on getting first meeting discovery calls to uncover core use cases and pain • Drive assigned leads provided through the NetFoundry’s lead generation efforts to find and manage identified deals through the sales process until winning the opportunity • Attend strategic industry conferences and events to build new leads • Design, implement, and manage strategic account plans both land and expand new logo wins and longer-term growth • Propose and quarterback POCs and solution pilots that move sales cycles toward final contracts • Generate, manage and forecast a measurable pipeline of multi-million dollar sales opportunities • Lead the sales process from discovery to closure on complex solution sales’ leveraging key resources at strategic points in the process

• Accelerate adoption of our zero trust overlay network platform among developers, partners, and technical buyers • Write code (Go, Java, C/C++, JavaScript), build tutorials, and reference architectures • Build and maintain demo environments showcasing real-world use cases • Develop substantial technical tutorials or reference architectures • Participate in podcasts, webinars, and technical interviews • Create compelling analogies that make complex networking accessible • Advocate for developer needs with the product team

• Own and execute NetFoundry’s global digital marketing strategy • Build, manage, and optimize demand generation campaigns across paid search, paid social, display, retargeting, and account-based marketing (ABM) platforms • Manage website performance, conversion optimization, SEO, and landing page strategy • Develop and execute multi-channel nurture and digital campaign programs aligned with buyer journeys • Analyze performance metrics and optimize programs to maximize pipeline generation and ROI • Partner with sales to align digital initiatives with pipeline goals and account targeting • Manage marketing automation execution and reporting (email campaigns, nurture streams, lead scoring, etc.) • Collaborate with content, product marketing, and partners to create high-impact digital experiences • Evaluate and manage external vendors and digital agencies as needed • Continuously test new channels, messaging, and optimization strategies

• Build and own the core systems, processes, and data that support how NetFoundry generates revenue • Drive forecasting accuracy and predictability, strategic growth planning, and the delivery of metrics and dashboards • Make sure our funnel, pipeline, and revenue reporting are accurate enough to run the business" • Manage forecasting process, assist with funnel review meetings, and oversee strategic account plans from the sales team • Provide sales process oversight, including sales playbook input, and ensuring the team is trained and meeting objectives • Assist the CRO to set goals, quotas and deliver Sales Incentive Plans (SIP) • Assist with the lead gen process, including managing and enhancing workflows for lead scoring, routing, qualification, renewals, and expansion • Work with the CRO and CMO to plan and deliver QBRs and SKOs • Oversee the end-to-end revenue lifecycle from first touch through renewal • Continually review and enhance the sales process, including funnel stages, SLAs, and exit criteria • Build dashboards and reports that give leadership confidence in pipeline and revenue • Own attribution logic and metric definitions • Partner with Sales leadership on forecasting, pipeline coverage, and deal hygiene • Enable GTM teams with onboarding, training, and ongoing oversight and feedback

• Develop and maintain the Ziti Desktop Edge for Windows tunneler • Build and enhance XAML-based user interfaces for the Windows tunneler application • Maintain native Windows DLLs to handle P/Invoke interop • Debug and optimize Windows networking code • Work with build systems (Visual Studio, CMake, vcpkg) • Contribute to open source projects with public code review • Write integration tests and documentation • Support customer implementations and troubleshoot issues