• Define and scale Ping Identity’s GTM narrative and architecture • Establish Ping as the category leader for Identity for AI • Drive Marketing’s internal advancement through AI-driven transformation • Partner with various teams to ensure clarity and performance across the GTM system

COMPANY Propel Software transforms the way product companies work. Our product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized as a Deloitte Technology Fast 500 winner and one of Fortune’s Most Innovative Companies in America, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries. ROLE As Director of High Tech Industry Marketing, you’ll lead Propel’s market strategy and go-to-market approach for the high technology sector. Reporting to the VP of Product Marketing, you’ll be the industry voice and storyteller—translating market trends, customer needs, and Propel’s capabilities into clear positioning, messaging, and field enablement that drives growth. You’ll partner with Product, Sales, Demand Gen, and Executive Leadership to build a differentiated point of view on the challenges facing high tech manufacturers (digital transformation, product complexity, supply chain resilience, quality/compliance, and AI-driven innovation) and ensure our story resonates with executive buyers across engineering, product, quality, supply chain, and commercial teams. In this role you can expect to: - Become the high-tech manufacturing expert: Build deep knowledge of Propel’s product portfolio, differentiators, and buyer use cases—and be the internal “go-to” for how we win in high tech. - Own industry narrative and point of view: Define and communicate Propel’s perspective on the issues that matter most (faster innovation, supply chain risk, design reuse, quality/compliance, and AI across the product lifecycle). - Lead market and competitive intelligence: Stay close to the market through customer and sales conversations, analyst relationships, and primary/secondary research; translate insights into clear opportunities and recommendations. - Shape strategy and influence the roadmap: Partner tightly with Product Management to prioritize what we build next, and convert capabilities into differentiated positioning and messaging for the high-tech vertical. - Drive integrated campaigns for key personas: Work with Demand Gen/Marketing to plan and execute programs that resonate with engineering, operations, quality, and executive audiences - and support annual marketing planning tied to growth goals. - Own packaging, pricing, and deal support: Help set pricing/packaging aligned to market expectations and competitive context; equip Sales with pricing guidance and support complex deals when needed. - Deliver content and enablement that performs: Create a steady stream of high-impact content (sales enablement, demand gen, analyst/earned media, exec-ready assets), train go-to-market teams, and continuously improve based on performance metrics and market feedback. To be successful in this role you bring: - 10+ years of experience in the high technology manufacturing industry, including sectors such as telecommunications/networking, semiconductor equipment, hardware systems, or connected products. - Strong understanding of product lifecycle management (PLM), quality management systems (QMS), and related enterprise product development and operations technologies such as ERP/MES, CAD. - Demonstrated experience developing industry positioning, thought leadership, and go-to-market strategies that influence executive buyers. - Strong executive communication skills, storytelling ability, and presence with customers, analysts, and senior leadership. - Data-driven decision maker with experience using market insights and performance analytics to guide strategy. - Collaborative team leader who thrives in cross-functional environments and believes no task is too big or too small. - Excellent interpersonal and stakeholder management skills across customers, partners, and internal teams. - Bachelor’s degree in engineering, business, marketing, or a related field, or equivalent experience required. MBA or comparable advanced degree preferred. - Willingness to travel approximately 10 - 20% to company headquarters, customer locations, and industry events. $185,000 - $210,000 a year Please note the salary range shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. In addition to the base pay noted above, this position also offers participation in the company bonus program which is paid out based on company performance. US Benefits - Company Options grant - 401k offering for Traditional and Roth accounts in the US - 12 weeks fully-paid gender-neutral parental leave *Company leave allowances run concurrently with state leave requirements which take precedence. - Flexible Vacation - Flexible Sick Time - 24 hours annual paid Volunteer Time - $1,500 annual Continuous Learning Stipend - Company-wide Holidays (including end of year winter break) - Health Insurance options including Medical, Dental, Vision - Tech: laptop (Mac or Windows), monitor, mouse, keyboard - Monthly Commuter stipend for hybrid & onsite Employees - Monthly Work From Home stipend for remote employees Authorization to work in the United States is required; please note that at this time, Propel is not sponsoring visas for any positions. Additional Info Location: This is a remote position that can be done from anywhere in the US. Employees local to the Bay Area are encourage to work onsite 2 - 3 days per week. Equal Opportunity: Propel is proud to be an equal-opportunity workplace where different perspectives are valued and every voice is heard. We’re dedicated to pursuing and hiring a talented and diverse workforce. Privacy: For details on how we protect your information when you apply, please see our Privacy Notice. If you are a California-resident, please read our California Privacy Notice here. E-Verify: Propel is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.

• Tell the product story in a simple, clear, and compelling way to differentiate & share Geotab’s products with the world. • Build the marketing roadmap for growth of your product area. Define how we’ll achieve the next level of growth. • Bring your product stories to life with our marketing teams. • Develop razor-sharp customer insights and empathy. Build expertise and maintain a central repository of industry and growth trends, personas, competition, and distribution channels/partners. • Tag team with Product Manager in terms of being the “voice” of the product. Catering the message and documents to the individual and sales teams needs. • Help shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows & develops. • Work closely with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies. • Support the development of a variety of marketing materials including white papers, case studies, blog posts, PPT decks, sales tools, ROI calculators, and webinars to support product launches and ongoing marketing campaigns. • Attend product-related events such as webinars, trade shows, and customer forums to drive engagement and adoption. • Establish and maintain a feedback loop with customers to gather insights and inform product development and product marketing strategies. • Product growth, co-owner with the product team. In addition to this, monitor and analyze the performance of marketing campaigns associated with your product portfolio and product launches, providing detailed reports and recommendations for improvement. • Manage the budget for product marketing activities, ensuring efficient allocation of resources to maximize ROI. • Collaborate with Sales Enablement on the creation and delivery of training programs and sales tools to equip the sales team with the knowledge and resources they need to effectively sell the product.

• Lead naming and positioning for new products and drive collaboration with the Product team on existing product updates and promotion. • Plan and execute product launches, including messaging, timing, budgets, cross-functional coordination, and launch calendar management. • Partner with the Research & Insights team to leverage customer research and market insights to inform product strategy, positioning, go-to-market planning, and strategies to increase product usage. • Monitor competitors and identify market opportunities to inform product positioning and differentiation. • Develop sales enablement materials, including pitch decks, battle cards, and competitive positioning frameworks; partner with the Product team to train account management teams on product messaging and differentiation. • Collaborate with content and creative partners to develop marketing materials and build customer advocacy programs, including case studies and testimonials that demonstrate campaign success. • Serve as the go-to product expert on features, pricing, and positioning for the Communications, External Affairs, and Marketing department, partnering cross-functionally with Product, Engineering, Sales, Customer Support, Training, Data, and Legal teams to ensure aligned messaging. • Provide mentorship to junior team members and supervise junior team members as the function expands. • All other duties as required.