Marketing Specialist
Location
South Africa
Posted
77 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Specialist
Gophermods
• Auditing and activating existing marketing assets (CRM, website, email list, social accounts) • Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together • Building the foundation for a marketing department that will grow alongside the company • Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership • Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles • Planning and executing campaigns across email, content, social, SEO, and paid media. • Support field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI. • Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO • Tracking/reporting key metrics • Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets
Job Requirements
- 3–6 years of hands-on marketing experience executing across content, email, social, events, and SEO.
- Proven ability to build measurement frameworks and make data-driven decisions using metrics like MQLs, MQL-to-SQL conversion, CAC, and ROAS.
- Experience developing buyer personas from direct research and interviews.
- Strong background driving tradeshows or events: strategy, materials creation, iteration based on feedback, and follow-up execution.
- Generalist SEO knowledge and comfort evaluating/implementing martech tools.
- Experience creating thought leadership content and campaigns.
- Excellent communication and stakeholder skills; confident presenting virtually and representing the brand.
- Builder mindset: proactive, organized, and comfortable owning strategy + execution in a lean, autonomous, fully remote environment.
Benefits
- 14 PTO days + option for 2 additional weeks unpaid
- Performance incentives tied to MQL generation
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