Gophermods

Department: Sales Reports To: Sales Manager Location: Virtual/ Remote Employment Type: Full Time About Us At Gophermods, we believe every student deserves access to the technology they need to learn and grow. Founded in 2010 in Minneapolis, MN, we've built a nationwide reach by supporting schools and small to medium-sized businesses through every stage of the technology lifecycle, including device repair, refurbishment, sales, accessories, and professional services. We're a small company with a big mission, guided by three core values: setting the standard, being curious, and thriving together. Our team is innovative, fast-paced, and collaborative. We are always looking for new and better ways to tackle challenges. If you're looking for meaningful work that makes a real impact, we'd love to have you on the team. Position Summary We are a growing IT tech repair company looking for a highly organized and detail-oriented Sales Support Administrator to join and support the expansion of our sales team. This role is critical to ensuring our sales operations run smoothly and efficiently. The ideal candidate is an excellent communicator who thrives working independently, can manage multiple priorities with ease, and takes pride in getting the details right. A passion for technology and an understanding of the IT repair industry is a strong plus. Key Responsibilities CRM Management & Reporting - Maintain accurate and up-to-date records within the CRM system - Ensure all client and prospect data is properly entered, organized, and maintained - Track repair quotes, sales activity, and client interactions - Provide regular pipeline and activity reports to sales leadership - Track key KPIs such as lead response time, quote conversion rates, and calls booked Lead Management & Prospecting - Triage and qualify incoming leads in a timely manner - Perform data enrichment on new leads to ensure complete and accurate contact, company, and equipment information - Support prospecting efforts to help build and maintain a healthy pipeline of businesses and clients in need of IT repair services - Execute follow-up sequences with leads and prospects on a defined schedule - Re-engage cold or stale leads in the pipeline to maximize conversion opportunities Sales Support & Coordination - Schedule and set up all sales calls and appointments - Prepare and send quotes for IT repair services including hardware repairs, device maintenance, and related technical solutions - Follow up on outstanding quotes that have not yet been accepted - Manage and organize sales-related email communications - Follow and uphold the established sales process at every stage - Help build, refine, and document standard operating procedures (SOPs) for the sales process to support the growth and scalability of the team Client Onboarding - Facilitate the onboarding process for new clients - Ensure all service agreements are properly completed, signed, and filed - Coordinate with internal teams to ensure a seamless handoff from sales to service delivery Qualifications & Skills - Detail-Oriented: Strong attention to accuracy in data entry, documentation, and follow-through - Excellent Communicator: Clear and professional written and verbal communication skills - Highly Organized: Able to manage multiple tasks, systems, and deadlines simultaneously - Independent & Self-Motivated: Comfortable working autonomously in a virtual environment with minimal supervision - Strong Prioritization Skills: Able to quickly assess urgency and importance to effectively manage daily workload - Experience with CRM platforms (e.g., HubSpot, Salesforce, etc.) - Prior experience in a sales support or administrative role preferred - Familiarity with the IT repair or managed services industry is a strong plus - Basic understanding of IT hardware, devices, and common repair terminology preferred - Proficiency in email management and standard business tools (Google Workspace, Microsoft Office, etc.) Schedule & Work Environment - Fully remote/virtual position - Hours: Monday – Friday, 8:00 AM – 4:00 PM CST - Must be available and responsive during scheduled work hours - Must have reliable internet access Gophermods is an Equal Opportunity Employer, and we welcome applicants of all backgrounds, experiences, and identities. We firmly believe that a diverse team drives innovation, strengthens our training programs, and better serves our communities. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. If you need reasonable accommodation at any point during the application or employment process, please let us know. We're happy to help. This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. Gophermods reserves the right to amend and change responsibilities to meet organizational needs.

• Maintain accurate and up-to-date records within the CRM system • Ensure all client and prospect data is properly entered, organized, and maintained • Track repair quotes, sales activity, and client interactions • Provide regular pipeline and activity reports to sales leadership • Track key KPIs such as lead response time, quote conversion rates, and calls booked • Triage and qualify incoming leads in a timely manner • Perform data enrichment on new leads to ensure complete and accurate contact, company, and equipment information • Support prospecting efforts to help build and maintain a healthy pipeline of businesses and clients in need of IT repair services • Execute follow-up sequences with leads and prospects on a defined schedule • Re-engage cold or stale leads in the pipeline to maximize conversion opportunities • Schedule and set up all sales calls and appointments • Prepare and send quotes for IT repair services including hardware repairs, device maintenance, and related technical solutions • Follow up on outstanding quotes that have not yet been accepted • Manage and organize sales-related email communications • Follow and uphold the established sales process at every stage • Help build, refine, and document standard operating procedures (SOPs) for the sales process to support the growth and scalability of the team • Facilitate the onboarding process for new clients • Ensure all service agreements are properly completed, signed, and filed • Coordinate with internal teams to ensure a seamless handoff from sales to service delivery

• Auditing and activating existing marketing assets (CRM, website, email list, social accounts) • Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together • Building the foundation for a marketing department that will grow alongside the company • Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership • Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles • Planning and executing campaigns across email, content, social, SEO, and paid media. • Supporting field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI. • Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO • Tracking/reporting key metrics • Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets

• Build a measurable marketing engine that delivers: Greater brand awareness and expansion sales from existing K-12 clients through lifecycle marketing. • Net-new demand in the K-12 public sector, led by you supporting the field marketing initiatives, direct mail, and digital tactics. • Target busy K-12 IT Directors, Technology Coordinators, and District Administrators in long, trust-based sales cycles. • Success means creating practical, no-fluff offers; checklists, readiness assessments, audits, peer case studies, and clear next steps that respect their time and deliver real "make my life easier" value. • Auditing and activating existing marketing assets (CRM, website, email list, social accounts). • Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together. • Building the foundation for a marketing department that will grow alongside the company. • Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership. • Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles. • Planning and executing campaigns across email, content, social, SEO, and paid media. • Support field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI. • Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO. • Tracking/reporting key metrics. • Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets.

• Auditing and activating existing marketing assets (CRM, website, email list, social accounts) • Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together • Building the foundation for a marketing department that will grow alongside the company • Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership • Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles • Planning and executing campaigns across email, content, social, SEO, and paid media. • Support field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI. • Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO • Tracking/reporting key metrics • Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets

Marketing Specialist Gophermods Location: Virtual Role Reports to: CEO Growth Pathway: Clear opportunity to advance to Marketing Manager within 12–18 months based on performance and company growth About Gophermods Gophermods is Minnesota's leading provider of end-to-end technology support in device repair, management, and lifecycle solutions for public sector K-12 (Primary - Secondary education) schools and reliable tech services for small businesses. We specialize in iPads, MacBooks, Chromebooks, iPhones, and Windows laptops, handling over 50,000 devices annually. We're growing and ready to invest in marketing to expand awareness and drive new demand in an open market. The Opportunity We’re hiring our first dedicated Marketing Specialist, a senior generalist (3–6 years hands-on) ready to take full ownership from the ground up as a mini head of marketing. This isn't plugging into an established team or playbook; it's creating one. You’ve run end-to-end marketing: built campaigns, worked tradeshows, written content, pulled and reported on data, set up tools, and iterated based on real feedback. You’re excited to build from scratch, not intimidated by it. You’ll report directly to the CEO and support the Sales team as they represent the brand at tradeshows and in the field. In your first year, you’ll lay the foundation; activate existing assets and create the systems, campaigns, and measurement frameworks that drive results. Your Mission Build a measurable marketing engine that delivers: - Greater brand awareness and expansion sales from existing K-12 clients through lifecycle marketing. - Net-new demand in the K-12 public sector, led by you supporting the field marketing initiatives, direct mail, and digital tactics. You’ll target busy K-12 IT Directors, Technology Coordinators, and District Administrators in long, trust-based sales cycles. Success means creating practical, no-fluff offers; checklists, readiness assessments, audits, peer case studies, and clear next steps that respect their time and deliver real “make my life easier” value. Key Responsibilities Foundation & Infrastructure - Auditing and activating existing marketing assets (CRM, website, email list, social accounts) - Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together - Building the foundation for a marketing department that will grow alongside the company Strategy, Research & Positioning - Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership - Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles Campaign Execution & Demand Generation - Planning and executing campaigns across email, content, social, SEO, and paid media. Field Marketing & Events - Support field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI. Measurement, Reporting & Revenue Alignment - Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO - Tracking/reporting key metrics - Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets Required Qualifications - 3–6 years of hands-on marketing experience executing across content, email, social, events, and SEO. - Proven ability to build measurement frameworks and make data-driven decisions using metrics like MQLs, MQL-to-SQL conversion, CAC, and ROAS. - Experience developing buyer personas from direct research and interviews. - Strong background driving tradeshows or events: strategy, materials creation, iteration based on feedback, and follow-up execution. - Generalist SEO knowledge and comfort evaluating/implementing martech tools. - Experience creating thought leadership content and campaigns. - Excellent communication and stakeholder skills; confident presenting virtually and representing the brand. - Builder mindset: proactive, organized, and comfortable owning strategy + execution in a lean, autonomous, fully remote environment. Preferred - Background in K-12, edtech, or public sector marketing. - Direct mail or offline campaign experience. - Small-company or first-marketing-hire environment. - Familiarity with Pipedrive. Benefits - 14 PTO days + option for 2 additional weeks unpaid - Performance incentives tied to MQL generation If you’re excited to build a marketing engine at a growing company that’s hands-on, field-driven, grounded in data and you’re comfortable owning results without a big team and remote collaboration, we’d love to chat.

Marketing Specialist Gophermods Location: Virtual Role Reports to: CEO Growth Pathway: Clear opportunity to advance to Marketing Manager within 12–18 months based on performance and company growth About Gophermods Gophermods is Minnesota's leading provider of end-to-end technology support in device repair, management, and lifecycle solutions for public sector K-12 (Primary - Secondary education) schools and reliable tech services for small businesses. We specialize in iPads, MacBooks, Chromebooks, iPhones, and Windows laptops, handling over 50,000 devices annually. We're growing and ready to invest in marketing to expand awareness and drive new demand in an open market. The Opportunity We’re hiring our first dedicated Marketing Specialist, a senior generalist (3–6 years hands-on) ready to take full ownership from the ground up as a mini head of marketing. This isn't plugging into an established team or playbook; it's creating one. You’ve run end-to-end marketing: built campaigns, worked tradeshows, written content, pulled and reported on data, set up tools, and iterated based on real feedback. You’re excited to build from scratch, not intimidated by it. You’ll report directly to the CEO and support the Sales team as they represent the brand at tradeshows and in the field. In your first year, you’ll lay the foundation; activate existing assets and create the systems, campaigns, and measurement frameworks that drive results. Your Mission Build a measurable marketing engine that delivers: - Greater brand awareness and expansion sales from existing K-12 clients through lifecycle marketing. - Net-new demand in the K-12 public sector, led by you supporting the field marketing initiatives, direct mail, and digital tactics. You’ll target busy K-12 IT Directors, Technology Coordinators, and District Administrators in long, trust-based sales cycles. Success means creating practical, no-fluff offers; checklists, readiness assessments, audits, peer case studies, and clear next steps that respect their time and deliver real “make my life easier” value. Key Responsibilities Foundation & Infrastructure - Auditing and activating existing marketing assets (CRM, website, email list, social accounts) - Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together - Building the foundation for a marketing department that will grow alongside the company Strategy, Research & Positioning - Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership - Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles Campaign Execution & Demand Generation - Planning and executing campaigns across email, content, social, SEO, and paid media. Field Marketing & Events - Support field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI. Measurement, Reporting & Revenue Alignment - Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO - Tracking/reporting key metrics - Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets Required Qualifications - 3–6 years of hands-on marketing experience executing across content, email, social, events, and SEO. - Proven ability to build measurement frameworks and make data-driven decisions using metrics like MQLs, MQL-to-SQL conversion, CAC, and ROAS. - Experience developing buyer personas from direct research and interviews. - Strong background driving tradeshows or events: strategy, materials creation, iteration based on feedback, and follow-up execution. - Generalist SEO knowledge and comfort evaluating/implementing martech tools. - Experience creating thought leadership content and campaigns. - Excellent communication and stakeholder skills; confident presenting virtually and representing the brand. - Builder mindset: proactive, organized, and comfortable owning strategy + execution in a lean, autonomous, fully remote environment. Preferred - Background in K-12, edtech, or public sector marketing. - Direct mail or offline campaign experience. - Small-company or first-marketing-hire environment. - Familiarity with Pipedrive. Benefits - 14 PTO days + option for 2 additional weeks unpaid - Performance incentives tied to MQL generation If you’re excited to build a marketing engine at a growing company that’s hands-on, field-driven, grounded in data and you’re comfortable owning results without a big team and remote collaboration, we’d love to chat.

• Auditing and activating existing marketing assets (CRM, website, email list, social accounts) • Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together • Building the foundation for a marketing department that will grow alongside the company • Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership • Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles • Planning and executing campaigns across email, content, social, SEO, and paid media. • Support field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI. • Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO • Tracking/reporting key metrics • Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets