• Content Creation: Manage B2B content strategy, creating engaging and persuasive materials, including website copy, blogs, social media posts, email campaigns, case studies, sales presentations, and other promotional materials. • Social Media: Manage all social channels and content, with a heavy focus on LinkedIn. • Brand Management: Maintain and enhance the company’s brand image by ensuring consistent messaging and branding across all communication channels. • Public Relations: Work with an external agency to develop content and distribute press releases, draft talking points, and manage media inquiries. • Event Management: Coordinate marketing events and conferences to promote the company and its products/services. • Digital Marketing: Collaborate on digital marketing campaigns, social media maintenance, email marketing, and SEO/SEM to increase online visibility and lead generation. • Analytics and Reporting: Monitor, analyze, and report on the performance of marketing and communications efforts. • Team Collaboration: Work closely with cross-functional teams, including sales, product development, clinical operations, engineering, and human resources, to align marketing and communications strategies with overall business goals.

• Create, schedule, and manage marketing content across digital channels to promote Opal Group’s conferences, speakers, and attendees • Serve as the division’s dedicated digital and onsite marketing representative, producing photos, videos, testimonials, and live content at conferences and across marketing channels • Execute email marketing campaigns and event promotions to drive registrations and engagement • Manage and grow social media presence, including LinkedIn and other professional platforms • Track engagement, performance metrics, and inbound leads from email and social media campaigns • Maintain accurate records of inbound marketing leads and campaign activity • Work closely with division leadership to support marketing initiatives and campaign priorities • Research relevant media outlets, publications, and industry partners to support marketing outreach • Assist with content editing, proofreading, and quality control across marketing materials • Collaborate with marketing, graphics, and conference teams to ensure consistent branding and messaging

• Generate creative briefs for influencer, affiliate and UGC campaigns by researching brand, product and social/affiliate landscape • Develop innovative and strategic content ideas that align with brand goals and audience interests • Generate regular creator performance reports and analyze data across platforms to evaluate ROI, surface insights, and support strategic decision-making • Campaigns end-to-end/project coordination (follow ups with clients, scheduling calls, coordinating their own workload)

• Develop and execute integrated campaigns targeting potential customers (both technical users and decision makers), including email marketing, content marketing, webinars, social media, paid advertising, and more. • Improve our lead-to-customer conversion rate by refining messaging, inbound and outbound programs, and creative. • Coordinate with other marketing team members to create compelling marketing collateral tailored to various stages of the buyer journey. • Build out email campaigns by different segments to engage prospects, build relationships and move leads through the funnel. • Run webinars that align with our strategy to build pipeline. • Communicate and report on KPIs, campaign performance and use data-driven insights to identify opportunities for campaign optimization, and improvement of website traffic, lead quality, lead velocity, and pipeline generation. • Partner closely with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation. • Work closely with the sales team to understand their needs and develop sales outreach and nurture campaigns that achieve shared goals and objectives. • Build and manage relationships with third-party vendors and/or agency partners, such as industry influencers, thought leaders, and content syndication providers, to drive additional lead generation opportunities. • Stay up to date with industry trends, competitor activities, and emerging technologies in the database ecosystem. • Manage allocated marketing budget and identify resources to maximize lead generation performance.