• Generate creative briefs for influencer, affiliate and UGC campaigns by researching brand, product and social/affiliate landscape • Develop innovative and strategic content ideas that align with brand goals and audience interests • Generate regular creator performance reports and analyze data across platforms to evaluate ROI, surface insights, and support strategic decision-making • Campaigns end-to-end/project coordination (follow ups with clients, scheduling calls, coordinating their own workload)

• Develop and execute integrated campaigns targeting potential customers (both technical users and decision makers), including email marketing, content marketing, webinars, social media, paid advertising, and more. • Improve our lead-to-customer conversion rate by refining messaging, inbound and outbound programs, and creative. • Coordinate with other marketing team members to create compelling marketing collateral tailored to various stages of the buyer journey. • Build out email campaigns by different segments to engage prospects, build relationships and move leads through the funnel. • Run webinars that align with our strategy to build pipeline. • Communicate and report on KPIs, campaign performance and use data-driven insights to identify opportunities for campaign optimization, and improvement of website traffic, lead quality, lead velocity, and pipeline generation. • Partner closely with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation. • Work closely with the sales team to understand their needs and develop sales outreach and nurture campaigns that achieve shared goals and objectives. • Build and manage relationships with third-party vendors and/or agency partners, such as industry influencers, thought leaders, and content syndication providers, to drive additional lead generation opportunities. • Stay up to date with industry trends, competitor activities, and emerging technologies in the database ecosystem. • Manage allocated marketing budget and identify resources to maximize lead generation performance.

• Own and scale: TikTok, Meta, Pinterest, and Snapchat campaigns end-to-end. • Support the team with high-volume creative launches and ad optimizations ( 500+ ads per week ), executed manually with zero errors in setup, targeting, or budgets. • Strategize, launch, and manage high-scale campaigns with precision and speed. • Build and run frameworks to find hooks, angles, and formats that scale profitably. • Analyze performance daily using MTA tools, GA4, and internal dashboards to optimize CAC, spend efficiency, and scaling decisions. • Manage full campaign infrastructure: audiences, bidding (CBO/ABO), segmentation, and budget pacing. • Monitor and adjust campaigns—including nights and weekends—to maximize performance.

• Develop and manage an always-on aggregator strategy that maximizes impact within budget • Allocate and optimize spend to drive the best return across aggregator platforms • Partner with internal teams to support and align aggregator activity with API strategy • Work cross-functionally to understand business priorities and use aggregators to best support key objectives • Track, analyze, and report on performance, with a focus on eCommerce revenue, new customer growth, and lead generation