• Achieve or exceed targets for bookings, revenue, and gross margin, and meet forecasts. • Conduct active field visits, demonstrations, and manage sales opportunities. • Identify and develop new Specialized Distributors and new Direct Customers in target vertical markets. • Provide commercial, technical, and application support to distributors and key end users. • Serve as the primary point of contact for direct customers, distributors, and internal teams, addressing all specific inquiries from various stakeholders. • Optimize territory coverage to maximize reach and impact. • Manage day-to-day business in efficient and timely manner. • Monitor and report on business trends, product fit and customer requirements.

• Lead all aspects of the retail sales function, including national and regional accounts, distributor relationships, and direct retail customers. • Develop and execute a comprehensive retail growth strategy, aligned with company goals and brand priorities. • Manage existing retail relationships with major retailers, ensuring consistent communication, high service levels, and alignment with promotional calendars. • Prospect and secure new retail partnerships across grocery, club, and specialty channels. • Oversee pricing, promotions, and contract negotiation in collaboration with leadership. • Work cross-functionally with operations, marketing, R&D, and logistics to ensure successful product launches and ongoing execution. • Lead, mentor, and develop retail sales staff; oversee the daily activities of the merchandiser and future team members. • Prepare and present sales reports, forecasts, and performance metrics to senior leadership. • Monitor and analyze market trends, seasonal trends, customer feedback, and consumer purchasing data to influence key business decisions, including SKU rationalization. • Represent the company at customer meetings, trade shows, and industry events.

• Developing and implementing sales/business development strategies and programs to increase market penetration and revenue • Manage business of $100 million in sales with 7 direct reports • Working with the Sales and Marketing teams to formulate and develop sales plans based on the company’s present/future business, budgets, new product introductions, and account-by-account specific data • Appraising and evaluating market conditions on an on-going basis and initiating appropriate actions to maintain business momentum and react to competition; assist/assure company positioning as a qualified vendor with all entities • Hiring/Training/Developing/Motivating/Retaining qualified sales staff resulting in higher performance and increased sales – holding team accountable to established sales goals/metrics • Overseeing/executing the proposal management process from opportunity identification to contract award • Establishing and growing business relationships with key customer decision makers • Identifying and developing strong relationships and appropriately utilizing advocates; compiling and reporting significant sales activity

• Build a book of business though a high level of sales activity and client engagement, calling on brands and agency partners • Deliver timely sales forecasts and active pipeline management • Exceed the annual sales plan and corresponding quarterly targets • Identify relevant buyer needs/asks to pinpoint focus areas and product gaps for new client development as needed • Represent Amplify and travel to/attend industry events as needed, in the interest of growing the prospect and client pool