This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Senior Product Marketing Specialist is an advanced subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace. This role collaborates with cross-functional teams to develop compelling messaging, content, and campaigns that highlight the value of company products and/or services in the market. This role ensures that the Sales and GTM functions are informed, trained, and enabled to sell the product or service. - Develops specific marketing plans and activities for products and/or product lines to establish, enhance, or distinguish product placement within the competitive arena. - Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio. - Converts the technical positioning of the product into key market messages, positioning collateral, and sales tools prior to the launch of a new product. - Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams. - Analyzes the competitive landscape and identifies the competitive differentiation of NTT’s product against competitor products. - Supports market positioning programs and activities that are product-related, thereby clearly positioning the company and the product in the market. - Assists with the development and distribution of market-facing content and materials. - Creates client marketing/reference content such as datasheets, case studies, videos, and references. - Creates product presentation content that communicates the unique selling points, features, and benefits of the product or solution. - Works with internal teams to define and develop the required communication, training, and other collateral that will enable the sales force to sell a particular product. - Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs. - Contributes to the development and provision of collateral, training, and sales incentives that will encourage our sales partners to promote and sell our product. - Assists with the development of product go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for the product. - Conducts product comparisons for new product initiatives and existing product enhancements and monitors product relevance in the context of changing market conditions and client dynamics. - Conducts marketing reviews to investigate the success of marketing initiatives and programs. Qualifications - Excellent collaboration and engagement skills to effectively interact with senior-level stakeholders. - Good business and commercial acumen. - Excellent interpersonal skills to drive campaigns, value propositions, and marketing messages. - Excellent technical writing skills with a creative flair. - Strategic thinking ability to consider longer-term impacts of marketing programs. - Ability to implement sustainable and practical solutions in the business. - Ability to present information in a clear, concise manner. - Excellent analytical ability with strong attention to detail. - Advanced specialist knowledge of product marketing methodologies and best practices. - Advanced knowledge and understanding of all relevant industry standards. - Excellent written and verbal communications skills. - Ability to work with and manage many projects within the required deadlines. - Advanced familiarity with product marketing tactics (e.g., integrated marketing campaigns). - Advanced knowledge of web analytics tools (Google Analytics, WebTrends). Requirements - Bachelor’s degree or equivalent in business, marketing, communication, or relevant field. - 7-10 years of advanced experience in a product marketing role, preferably in the high-tech industry. - Advanced experience working in a mid to large enterprise organization (with 5,000 employees or more). - Advanced experience in launching new high-tech products and communicating benefits. - Advanced demonstrated experience managing complex projects and executing on marketing. - Advanced experience working with ICT solutions. - Advanced Project Management experience. - Advanced experience in software or technology B2B product marketing. - Advanced full product lifecycle experience with new technology products or solutions such as Unified Communications, Collaboration, Digital Workplace, Contact Center, etc. - Advanced experience in conducting market analysis, developing market messaging, and communicating benefits. Benefits - Medical, dental, and vision insurance with an employer contribution. - Flexible spending or health savings account. - Life and AD&D insurance. - Short and long-term disability coverage. - Paid time off. - Employee assistance program. - Participation in a 401k program with company match. - Additional voluntary or legally-required benefits. Working Conditions This is a home office-based position, with travel for company meetings and conferences. Flexibility to work outside of standard 9am-6pm local time zone hours may be required at times to support this global team. Compensation Where required by law, NTT DATA provides a reasonable range of compensation for specific roles. The starting pay range for this remote role is 104,000-192,000. This range reflects the minimum and maximum target compensation for the position across all US locations. Actual compensation will depend on a number of factors, including the candidate’s actual work location, relevant experience, technical skills, and other qualifications. This position may also be eligible for incentive compensation based on individual and/or company performance. Equal Opportunity Employer NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Accelerate your career with us. Apply today.

• Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies • Develop and maintain differentiated positioning for Spark's products and capabilities • Build and evolve buyer personas grounded in ongoing market research and customer conversations • Maintain competitive intelligence and communicate findings across the organization • Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement • Own cross-functional launch readiness across product, design, DG, sales, and customer success • Define and track success metrics tied to awareness, adoption, and sales impact • Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments • Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight • Build the strategic POV on where Spark plays and how we win in each segment • Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space • Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist • Partner with demand gen and content marketing to extend reach and drive awareness • Leverage AI tools to accelerate research, content creation, and synthesis • Build on Spark's existing foundation to develop lifecycle programs that drive product adoption and broker engagement • Design communications that help brokers and agencies get more value from Spark's platform and capabilities • Partner with customer success and product to identify adoption gaps and address them through marketing programs • Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, objection handling guides • Partner with sales on messaging strategy for new agency segments and product offerings • Run enablement trainings and ensure field teams can confidently represent Spark's value proposition

• Lead go-to-market execution for product launches, feature releases, packaging updates, and integrated solutions, managing launch plans, timelines, readiness milestones, and cross-functional coordination across Product, Sales, Marketing, Partnerships, and Customer Success. • Operationalize partner and integration launches, ensuring alignment with partner tiering, positioning standards, and co-marketing strategies while maintaining clear launch documentation and communicating risks, dependencies, and status. • Activate messaging and positioning, translating strategic narratives into field-ready solution stories, launch kits, sales assets, and outbound messaging aligned to portfolio positioning and target audiences. • Enable sales and customer-facing teams by developing launch materials, delivering training in partnership with Sales Enablement, and ensuring teams are equipped to support acquisition, retention, and expansion. • Track launch performance and drive continuous improvement, monitoring KPIs such as pipeline contribution, adoption, and asset utilization, gathering field feedback, and refining launch frameworks, messaging, and workflows.

• Define product positioning, value propositions, messaging frameworks, and consumer narratives for Prenuvo’s product offerings (a la carte scans, memberships, standalone products etc.) that resonate across paid (online and offline), lifecycle, website, content marketing channels. • Design, run, and analyze acquisition and activation experiments (landing pages, ad creative, pricing tests, segmented discounts, onboarding flows), partnering closely with Performance Marketing, Ecomm, Clinical & sales teams. • Translate clinical/technical benefits into concise consumer-facing content (web, email, ads, in-clinic collateral, website FAQs, scripts). • Build robust customer insights programs (interviews, surveys, journey mapping, cohort analysis) to inform roadmap and messaging, own product awareness tracking and report out on regular cadences. • Own the product marketing calendar and identify key marketing moments to leverage seasonality, consumer behavior and moments within health & wellness and support GTM activities with segmented offers, discount & bundling strategies etc. • Lead creative strategy and partner closely with Creative/Agency partners to develop high-impact concepts, oversee production, and ensure creative work matches product positioning and performance goals. • Develop geo specific GTM activities based on location, audience, country etc. nuances including identifying any local market opportunities to support clinic level goals