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Saving lives with breakthrough proactive cancer & major disease screening
Director, Product Marketing
Location
United States
Posted
98 days ago
Salary
$200K - $230K / year
Seniority
Lead
Job Description
Director, Product Marketing
Prenuvo
• Define product positioning, value propositions, messaging frameworks, and consumer narratives for Prenuvo’s product offerings (a la carte scans, memberships, standalone products etc.) that resonate across paid (online and offline), lifecycle, website, content marketing channels. • Design, run, and analyze acquisition and activation experiments (landing pages, ad creative, pricing tests, segmented discounts, onboarding flows), partnering closely with Performance Marketing, Ecomm, Clinical & sales teams. • Translate clinical/technical benefits into concise consumer-facing content (web, email, ads, in-clinic collateral, website FAQs, scripts). • Build robust customer insights programs (interviews, surveys, journey mapping, cohort analysis) to inform roadmap and messaging, own product awareness tracking and report out on regular cadences. • Own the product marketing calendar and identify key marketing moments to leverage seasonality, consumer behavior and moments within health & wellness and support GTM activities with segmented offers, discount & bundling strategies etc. • Lead creative strategy and partner closely with Creative/Agency partners to develop high-impact concepts, oversee production, and ensure creative work matches product positioning and performance goals. • Develop geo specific GTM activities based on location, audience, country etc. nuances including identifying any local market opportunities to support clinic level goals
Job Requirements
- 8–12+ years of product/consumer marketing experience with a strong growth and experimentation orientation; 3–5+ years in a people/managerial leadership role.
- Demonstrated track record launching and scaling consumer products, ideally in consumer health, medtech, diagnostics, or adjacent DTC health categories.
- Deep experience owning GTM end-to-end: insights, positioning, creative strategy, channel activation, and measurement.
- Strategic + operational leader: you can set long-term strategy and also roll up your sleeves to operationalize experiments and creative programs.
- Data-driven and results oriented: comfortable with experimentation design, A/B testing, cohort/LTV analysis and tools such as GA4, Amplitude, Looker/BigQuery or equivalents.
- Exceptional storyteller: able to translate clinical/technical benefits into simple, persuasive consumer messaging and creative direction.
- Excellent cross-functional collaborator and stakeholder manager — proven ability to influence Product, Clinical, Creative and Ops leaders.
- Experience managing budgets and owning KPIs at a product or portfolio level.
- BA/BS in marketing, business, or related field (or equivalent experience).
Benefits
- An avenue to make a positive impact on people's lives and their health
- We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member
- Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way
- Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize
- Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
- We now offer the Prenuvo’s Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride, drive, or park, we’ve got you covered—making your commute easier and more affordable!
- Retirement made easy! We offer a 401(k) plan to our US employees to help you save for the future, with company contributions to support your financial goals. Plan for tomorrow while you grow with us today!
- We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family
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Technical Content and Enablement Manager
4 Over llc4over LLC was founded in February of 2001. What started off as creating business cards and web page designs by a husband and wife, quickly flourished. Since the company was founded, we are now a private equity owned company growing and expanding across many states. Through our 4over Core Attributes, we are committed to meeting and exceeding customer expectations, cultivating and nurturing our relationships, providing excellence and caring for others.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Technical Content and Enablement Manager is responsible for equipping resellers, distributors, and strategic partners with the knowledge, tools, and resources needed to successfully position, sell, and deliver our solutions. This role blends learning strategy, technical content development, and partner experience design to drive engagement, capability, and revenue growth across the partner ecosystem. The Technical Content and Enablement Manager will also own the planning and execution of onsite partner events, including educational programs and facility tours, ensuring a high-impact and consistent partner experience. Schedule: Monday-Friday, eight or more hours per day, five days per week based on business needs. Primary schedule will be 8:00 AM – 5:00 PM, or similar. Location: Remote (must reside in CA, AZ, TX, OH, NJ, or FL) Salary Range: $110,000 - $120,000 annually. Compensation commensurate with experience. At this time, we are not engaging with agencies or third-party recruiters. Thank you for your understanding. Duties and Responsibilities - Design and deliver partner enablement programs that improve product knowledge, sales effectiveness, and operational understanding. - Create structured learning paths, onboarding experiences, and just-in-time performance support resources. - Lead planning and execution of recurring onsite partner events across multiple locations, including design of agendas that balance education, product exposure, and relationship building, coordinating cross-functional participation (sales, operations, leadership), and managing other event logistics. - Identify partner capability gaps and develop targeted enablement initiatives. - Collaborate with sales, product, and operations teams to ensure accuracy and relevance of training. - Develop and maintain partner-facing technical documentation, guides, and reference materials. - Create educational and enablement content such as playbooks, presentations, videos, and toolkits. - Partner within marketing to align enablement content with broader campaigns and product launches. - Ensure content is clear, accessible, and aligned to partner needs and use cases. - Execute and optimize website, UI, and UX enablement content by partnering with digital, product, and marketing teams to translate complex offerings into clear page-level messaging, workflows, FAQs, and conversion-focused content that supports partner and customer self-service across brand sites and portals. - Develop and deploy B2B and B2C sales and marketing collateral including sell sheets, product one-pagers, comparison guides, onboarding kits, and campaign-ready assets, ensuring materials are tailored by audience, channel, and use case and are easily activated by partners and internal teams. - Define and track KPIs such as partner engagement, training completion, and content utilization as well as gather partner feedback and continuously improve enablement programs. - Up to 20% travel may be required. - Attend all department/company meetings as requested. - Other duties as assigned. Qualifications - 5+ years experience in partner enablement, training, product marketing, or related field. - Experience developing technical or instructional content. Requirements - Self-Motivation & Accountability: Highly self-directed professional who demonstrates initiative, ownership, and accountability. - Strategic Thinking & Decision Making: Strong critical thinking skills with the ability to balance strategic vision with hands-on execution. - Technical & Instructional Content Development: Demonstrated experience developing technical and instructional content. - Communication Skills: Excellent written and verbal communication skills. - Technology Proficiency: Experience working within digital and content-driven environments. - Program & Project Management: Strong program and project management capabilities. - Time Management & Execution: Exceptional organizational skills. - Partner Enablement & Channel Ecosystem Support: Experience supporting reseller, distributor, or partner ecosystems. - Event & Training Program Management: Experience planning and managing training programs or partner events. - Cross-Functional Collaboration & Teamwork: Strong collaborator who works effectively across teams. - Industry & Business Environment Awareness: Understanding of B2B business environments. Benefits - Medical, Dental, Vision, Life/AD&D Insurance, Disability, and Flexible Spending Accounts (FSAs) for Health Care and Dependent Care. - 4over pays 100% of the employee’s premium for Basic Life/AD&D Insurance. - 401(k) Retirement Plan with discretionary employer match. - 9 Paid Holidays. - Accumulating PTO to be used after 90-days of continuous and active full-time service.
Director, Product Marketing
PrenuvoSaving lives with breakthrough proactive cancer & major disease screening
About Us At Prenuvo, we are on a mission to flip the paradigm from reactive “sick-care” to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience across our domestic and global clinics, have allowed us to lead the change against “we caught it too late again". We’re hiring a Director, Product Marketing to join Growth Marketing and own go-to-market, positioning, and activation for our consumer products. You’ll be the bridge between clinical, creative, product & marketing teams - translating clinical value into simple consumer messaging and experiments that move the business needle. Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people’s lives! What You'll Do - Define product positioning, value propositions, messaging frameworks, and consumer narratives for Prenuvo’s product offerings (a la carte scans, memberships, standalone products etc.) that resonate across paid (online and offline), lifecycle, website, content marketing channels. - Design, run, and analyze acquisition and activation experiments (landing pages, ad creative, pricing tests, segmented discounts, onboarding flows), partnering closely with Performance Marketing , Ecomm, Clinical & sales teams. - Translate clinical/technical benefits into concise consumer-facing content (web, email, ads, in-clinic collateral, website FAQs, scripts). - Build robust customer insights programs (interviews, surveys, journey mapping, cohort analysis) to inform roadmap and messaging, own product awareness tracking and report out on regular cadences. - Own the product marketing calendar and identify key marketing moments to leverage seasonality, consumer behavior and moments within health & wellness and support GTM activities with segmented offers, discount & bundling strategies etc. - Lead creative strategy and partner closely with Creative/Agency partners to develop high-impact concepts, oversee production, and ensure creative work matches product positioning and performance goals. - Develop geo specific GTM activities based on location, audience, country etc. nuances including identifying any local market opportunities to support clinic level goals What You’ll Bring - 8–12+ years of product/consumer marketing experience with a strong growth and experimentation orientation; 3–5+ years in a people/managerial leadership role. - Demonstrated track record launching and scaling consumer products, ideally in consumer health, medtech, diagnostics, or adjacent DTC health categories. - Deep experience owning GTM end-to-end: insights, positioning, creative strategy, channel activation, and measurement. - Strategic + operational leader: you can set long-term strategy and also roll up your sleeves to operationalize experiments and creative programs. - Data-driven and results oriented: comfortable with experimentation design, A/B testing, cohort/LTV analysis and tools such as GA4, Amplitude, Looker/BigQuery or equivalents. - Exceptional storyteller: able to translate clinical/technical benefits into simple, persuasive consumer messaging and creative direction. - Excellent cross-functional collaborator and stakeholder manager — proven ability to influence Product, Clinical, Creative and Ops leaders. - Experience managing budgets and owning KPIs at a product or portfolio level. - BA/BS in marketing, business, or related field (or equivalent experience). Our Values First: we are Pioneers - Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum. This journey is as challenging as it is rewarding. Second: we are Platform-Builders - We’re always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of what’s ahead – in a mindset of ownership and duty to our mission. Above all: we are Patients - We could all be the next person who walks through our very doors, seeking clarity or peace of mind. We are proud of our impact on our patients’ lives, and we won’t stop till everyone can benefit from our work. What We Offer - An avenue to make a positive impact on people's lives and their health - We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member - Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way - Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize - Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it - We now offer the Prenuvo’s Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride, drive, or park, we’ve got you covered—making your commute easier and more affordable! - Retirement made easy! We offer a 401(k) plan to our US employees to help you save for the future, with company contributions to support your financial goals. Plan for tomorrow while you grow with us today! - We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family - The base salary for this role ranges from $200,000-$230,000 in local currency, depending upon experience and geographical location. We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. As part of the hiring process, successful candidates will undergo a background check in compliance to applicable federal, provincial, and state rules. Please be advised that official communication from our recruitment team will only come from our authorized domain [prenuvo.com]. If you are contacted by a recruiter, please ensure their email address ends with @prenuvo.com. We do not use third-party recruitment services or any other email domains for hiring purposes. If you receive communication that you believe to be fraudulent, please report it immediately to jobs@prenuvo.com.
• Drive demand generation across priority industries in North America • Partner closely with sales and industry leadership to translate growth priorities into marketing programs • Identify new marketing opportunities and develop creative GTM initiatives • Build marketing programs that drive measurable business impact • Manage multiple concurrent campaigns and launch new initiatives in a fast-paced environment • Provide guidance and direction to junior marketing team members
Job Title: Senior Manager, Technical Marketing - Life Sciences Department: Marketing Reporting to: Director, B2B Growth Marketing – Pharma & Life Sciences Location: Remote About the Role: We are looking for an exceptional Senior Manager, Technical Marketing for our Life Sciences segment. This is your opportunity to bridge deep scientific expertise with strategic marketing to support one of our most critical and high-growth customer segments. We are seeking candidates who have walked in our customers’ shoes – scientists and technical professionals who understand pharmaceutical manufacturing from the bench up – and who are ready to translate that expertise into compelling technical content, product go-to-market strategies, and powerful sales tools Our Pharma segment supports large and small molecule pharmaceutical manufacturers and their partners, as well as laboratories and medical device manufacturers from around the globe. We provide specialty chemicals, high-purity ethanol solutions and solvents, and custom bioprocessing solutions that our clients depend on to develop and manufacture life-saving products. With your hands-on understanding of pharmaceutical manufacturing processes, you will develop technically rigorous product marketing materials, lead new product go-to-market initiatives, and directly support the sales team as a subject matter expert in customer-facing settings. You will serve as the critical link between our scientific capabilities and the market, creating content and tools that resonate with technical buyers. This role reports to the Director of Growth Marketing – Life Sciences and works in close partnership with the sales organization, product management, and R&D teams. Success will be measured by the increased MQLs and SQLs, and pipeline/opportunity, as well as engagement KPIs across the funnel. Who We Are: Since 1989, Greenfield Global has been the leading producer and supplier of high-purity alcohols, specialty solvents, custom blended solutions, and fuel ethanol to businesses worldwide. Greenfield’s primary markets are life science (including pharma/biopharma and medical devices), food, flavor, fragrance, personal care, beverage alcohols, industrials, and renewable fuels. Annually, the company fulfills over 35,000 orders in more than 50 countries through its extensive global supply chain. Greenfield’s low-carbon ethanol helps industries reduce their carbon emissions and meet environmental objectives. Our team of researchers and engineers continue to lead innovation in sustainable energy and chemicals, including green hydrogen, green methanol, sustainable aviation fuel, and renewable natural gas. Job Responsibilities: Technical Product Marketing - Own the technical positioning and messaging for Greenfield’s Life Sciences product portfolio, ensuring content is scientifically accurate, differentiated, and resonates with technical buyers (scientists, QA/QC leads, procurement, and manufacturing decision-makers). - Develop and maintain a library of high-quality technical marketing assets including product data sheets, application notes, white papers, technical FAQs, regulatory/compliance summaries, and case studies. - Translate complex scientific and chemical concepts into clear, compelling content tailored to audience expertise levels – from bench scientist to C-suite. - Partner with R&D, product management, and regulatory teams to stay current on product innovations, specifications, and pipeline developments. New Product Go-to-Market Execution - Lead go-to-market planning and execution for new product launches in the Life Sciences segment, including launch readiness checklists, messaging frameworks, channel strategy, and launch timelines. - Develop compelling launch packages that include technical collateral, sales playbooks, competitive positioning, and internal training materials to equip the sales team for success on day one. - Coordinate cross-functionally with sales, product, supply chain, and regulatory to ensure seamless launches and consistent customer experience. - Track post-launch performance and iterate on messaging and materials based on feedback from the field and market response. Sales Enablement & Technical Sales Support - Build and maintain a comprehensive suite of sales enablement tools, including sales decks, sales plays, competitive battle cards, objection handling guides, ROI calculators, and customer-facing technical presentations. - Serve as a technical resource in strategic customer meetings, providing scientific credibility and expertise to support complex sales conversations and help close high-value opportunities. - Partner closely with the sales team to identify knowledge gaps, understand the voice of the customer, and create targeted materials that address real buyer objections and questions. - Represent Greenfield at industry conferences, trade shows, and technical symposia as a subject matter expert, supporting both marketing presence and direct customer engagement (e.g., CPhI, Interphex, BIO). - Develop and deliver internal training sessions and lunch-and-learns for the sales team on product applications, technical differentiation, and pharma manufacturing trends. Customer & Market Intelligence - Maintain a deep understanding of pharmaceutical manufacturing workflows, regulatory requirements (GMP, ICH guidelines), and evolving customer needs to ensure marketing programs stay technically relevant and credible. - Conduct competitive analysis and monitor the landscape of specialty chemicals, solvents, and bioprocessing solutions to inform differentiated positioning. - Gather and synthesize voice-of-customer insights through sales feedback, customer interviews, and industry engagement to continuously sharpen messaging and content. Cross-Functional Collaboration & Measurement - Work closely with the broader marketing team on brand alignment, digital content programs, and integrated campaign execution to ensure technical content ladders up to corporate strategy. - Track and report on content engagement, asset utilization by the sales team, and contribution to pipeline through regular reporting to marketing leadership. - Manage project timelines and priorities across multiple simultaneous initiatives, balancing strategic and tactical deliverables. Collaborate and Communicate: Work closely with sales, product, finance, and legal to ensure awareness and alignment to work priorities as well as a seamless customer experience; develop strategic communication process to ensure company is valuing work. Continuous Improvement: Stay up-to-date life science industry trends, competitive landscape and customer needs, as well as emerging marketing technologies to ensure the company is creating the most effective messaging and marketing programs possible. Your Experience Should Include: - 3–5 years of hands-on bench science experience in pharmaceutical or biopharmaceutical manufacturing is strongly preferred – familiarity with GMP environments, analytical methods, formulation, bioprocessing, or quality systems is a significant advantage. - Advanced degree in chemistry, biochemistry, chemical engineering, pharmaceutical sciences, or a related scientific discipline (M.S. or Ph.D. preferred; B.S. with strong relevant experience considered). - 3–5 years of experience in technical product marketing, scientific marketing, or a related field; experience in solvents and buffers, pharmaceutical raw materials is a strong plus. - Demonstrated ability to develop high-quality technical marketing content – application notes, white papers, product data sheets, sales decks – that resonates with scientific and procurement audiences. - Proven track record supporting new product launches, including building go-to-market assets and collaborating cross-functionally to execute launch plans. - Experience in customer-facing technical roles – comfortable presenting to scientists, engineers, and procurement teams in both sales support and conference/event settings. - Strong written and verbal communication skills with the ability to translate complex scientific concepts into accessible, compelling narratives for varied audiences. - Entrepreneurial and execution-oriented mindset – comfortable working in a growing, fast-paced environment where you will both develop strategy and roll up your sleeves to get things done. - Experience leveraging AI tools to improve content creation and marketing efficiency is a plus. - Familiarity with marketing technologies (CRM, marketing automation, ABM platforms, analytics) is beneficial but not required. Total Compensation & Care: - Base salary dependent on experience and demonstrated performance - Formal and informal training opportunities - Comprehensive health and dental benefits - Income protection: short- and long-term disability coverage, life insurance, paid personal sick time - Vacation time exceeding industry standards - Company funded retirement savings program with individual contribution opportunities - Meaningful and challenging work - Curated intentional culture focused on growth and development, engagement, and communication Why Join Greenfield? - We innovate, collaborate, and work with purpose. Our mission is to unlock the potential of people, partnerships, and nature to accelerate sustainable solutions for the health of the planet, and our work has a positive impact on the environment around the world. - Are you passionate about creating exceptional customer experiences, thriving in a culture of innovation, and driving sustainable solutions? At Greenfield, you’ll join a high-performance team dedicated to making a positive impact on the planet while advancing your career. - With offices in the U.S., Canada, and Ireland, Greenfield Global is family-owned and operated and has been awarded “Canada’s Best Managed Companies” Platinum-level designation since 2015. Core Principles - Innovation: We are constantly seizing opportunities to develop new products, processes and methods to meet the diverse and demanding requirements of our customers. - Collaboration: We are part catalyst, part collaborator. We work with partners to get the most out of our existing products, and to develop custom solutions for our customer requirements. - Responsibility: Our commitment to give back to local communities in the US and Canada goes beyond the bottom line. We give back to the planet by processing renewable resources into low carbon fuels and chemicals. - Agility: Our team is not only fast, we have the flexibility and creativity to pivot with customer needs to develop custom-made, on-time solutions. - Discipline: At every plant, and for every customer, for every shipment, we put quality first. We operate a tight, transparent supply chain while meeting the highest regulatory standards. Greenfield Global USA, Inc. is an equal opportunity employer that is committed to providing a workplace free from harassment and discrimination. All qualified applicants for employment will be considered without regard to race, color, religion, sex, sexual orientation, marital or domestic partner status, gender identity or expression, pregnancy, age, national origin, ancestry, disability status, genetic information, veteran status, or any other legally protected characteristic.

