• Own Spark's core platform narrative and messaging framework across Medicare brokers and agencies • Develop and maintain differentiated positioning for Spark's products and capabilities • Build and evolve buyer personas grounded in ongoing market research and customer conversations • Maintain competitive intelligence and communicate findings across the organization • Lead end-to-end GTM execution for product and feature launches, from strategy through post-launch measurement • Own cross-functional launch readiness across product, design, DG, sales, and customer success • Define and track success metrics tied to awareness, adoption, and sales impact • Develop GTM strategy for new offerings, new product tiers, and new broker or agency segments • Partner with product and revenue leadership to inform roadmap prioritization with market and competitive insight • Build the strategic POV on where Spark plays and how we win in each segment • Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space • Produce thought leadership, product-focused content, and adoption-driving materials — as both creator and strategist • Partner with demand gen and content marketing to extend reach and drive awareness • Leverage AI tools to accelerate research, content creation, and synthesis • Build on Spark's existing foundation to develop lifecycle programs that drive product adoption and broker engagement • Design communications that help brokers and agencies get more value from Spark's platform and capabilities • Partner with customer success and product to identify adoption gaps and address them through marketing programs • Own the broker acquisition narrative and the toolkit that supports it: pitch decks, battlecards, one-pagers, objection handling guides • Partner with sales on messaging strategy for new agency segments and product offerings • Run enablement trainings and ensure field teams can confidently represent Spark's value proposition

• Lead go-to-market execution for product launches, feature releases, packaging updates, and integrated solutions, managing launch plans, timelines, readiness milestones, and cross-functional coordination across Product, Sales, Marketing, Partnerships, and Customer Success. • Operationalize partner and integration launches, ensuring alignment with partner tiering, positioning standards, and co-marketing strategies while maintaining clear launch documentation and communicating risks, dependencies, and status. • Activate messaging and positioning, translating strategic narratives into field-ready solution stories, launch kits, sales assets, and outbound messaging aligned to portfolio positioning and target audiences. • Enable sales and customer-facing teams by developing launch materials, delivering training in partnership with Sales Enablement, and ensuring teams are equipped to support acquisition, retention, and expansion. • Track launch performance and drive continuous improvement, monitoring KPIs such as pipeline contribution, adoption, and asset utilization, gathering field feedback, and refining launch frameworks, messaging, and workflows.

• Define product positioning, value propositions, messaging frameworks, and consumer narratives for Prenuvo’s product offerings (a la carte scans, memberships, standalone products etc.) that resonate across paid (online and offline), lifecycle, website, content marketing channels. • Design, run, and analyze acquisition and activation experiments (landing pages, ad creative, pricing tests, segmented discounts, onboarding flows), partnering closely with Performance Marketing, Ecomm, Clinical & sales teams. • Translate clinical/technical benefits into concise consumer-facing content (web, email, ads, in-clinic collateral, website FAQs, scripts). • Build robust customer insights programs (interviews, surveys, journey mapping, cohort analysis) to inform roadmap and messaging, own product awareness tracking and report out on regular cadences. • Own the product marketing calendar and identify key marketing moments to leverage seasonality, consumer behavior and moments within health & wellness and support GTM activities with segmented offers, discount & bundling strategies etc. • Lead creative strategy and partner closely with Creative/Agency partners to develop high-impact concepts, oversee production, and ensure creative work matches product positioning and performance goals. • Develop geo specific GTM activities based on location, audience, country etc. nuances including identifying any local market opportunities to support clinic level goals

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Technical Content and Enablement Manager is responsible for equipping resellers, distributors, and strategic partners with the knowledge, tools, and resources needed to successfully position, sell, and deliver our solutions. This role blends learning strategy, technical content development, and partner experience design to drive engagement, capability, and revenue growth across the partner ecosystem. The Technical Content and Enablement Manager will also own the planning and execution of onsite partner events, including educational programs and facility tours, ensuring a high-impact and consistent partner experience. Schedule: Monday-Friday, eight or more hours per day, five days per week based on business needs. Primary schedule will be 8:00 AM – 5:00 PM, or similar. Location: Remote (must reside in CA, AZ, TX, OH, NJ, or FL) Salary Range: $110,000 - $120,000 annually. Compensation commensurate with experience. At this time, we are not engaging with agencies or third-party recruiters. Thank you for your understanding. Duties and Responsibilities - Design and deliver partner enablement programs that improve product knowledge, sales effectiveness, and operational understanding. - Create structured learning paths, onboarding experiences, and just-in-time performance support resources. - Lead planning and execution of recurring onsite partner events across multiple locations, including design of agendas that balance education, product exposure, and relationship building, coordinating cross-functional participation (sales, operations, leadership), and managing other event logistics. - Identify partner capability gaps and develop targeted enablement initiatives. - Collaborate with sales, product, and operations teams to ensure accuracy and relevance of training. - Develop and maintain partner-facing technical documentation, guides, and reference materials. - Create educational and enablement content such as playbooks, presentations, videos, and toolkits. - Partner within marketing to align enablement content with broader campaigns and product launches. - Ensure content is clear, accessible, and aligned to partner needs and use cases. - Execute and optimize website, UI, and UX enablement content by partnering with digital, product, and marketing teams to translate complex offerings into clear page-level messaging, workflows, FAQs, and conversion-focused content that supports partner and customer self-service across brand sites and portals. - Develop and deploy B2B and B2C sales and marketing collateral including sell sheets, product one-pagers, comparison guides, onboarding kits, and campaign-ready assets, ensuring materials are tailored by audience, channel, and use case and are easily activated by partners and internal teams. - Define and track KPIs such as partner engagement, training completion, and content utilization as well as gather partner feedback and continuously improve enablement programs. - Up to 20% travel may be required. - Attend all department/company meetings as requested. - Other duties as assigned. Qualifications - 5+ years experience in partner enablement, training, product marketing, or related field. - Experience developing technical or instructional content. Requirements - Self-Motivation & Accountability: Highly self-directed professional who demonstrates initiative, ownership, and accountability. - Strategic Thinking & Decision Making: Strong critical thinking skills with the ability to balance strategic vision with hands-on execution. - Technical & Instructional Content Development: Demonstrated experience developing technical and instructional content. - Communication Skills: Excellent written and verbal communication skills. - Technology Proficiency: Experience working within digital and content-driven environments. - Program & Project Management: Strong program and project management capabilities. - Time Management & Execution: Exceptional organizational skills. - Partner Enablement & Channel Ecosystem Support: Experience supporting reseller, distributor, or partner ecosystems. - Event & Training Program Management: Experience planning and managing training programs or partner events. - Cross-Functional Collaboration & Teamwork: Strong collaborator who works effectively across teams. - Industry & Business Environment Awareness: Understanding of B2B business environments. Benefits - Medical, Dental, Vision, Life/AD&D Insurance, Disability, and Flexible Spending Accounts (FSAs) for Health Care and Dependent Care. - 4over pays 100% of the employee’s premium for Basic Life/AD&D Insurance. - 401(k) Retirement Plan with discretionary employer match. - 9 Paid Holidays. - Accumulating PTO to be used after 90-days of continuous and active full-time service.