• Perform outbound prospecting (LinkedIn, email, phone and WhatsApp) • Execute structured contact cadences following sales playbooks • Map accounts and identify potential decision-makers within the defined ICP • Qualify leads based on profile, needs and buying stage • Schedule qualified meetings for the sales team (closers) • Log all interactions in the CRM with discipline and organization • Conduct structured follow-ups with unconverted leads • Collaborate with the commercial team by providing market insights and lead feedback • Monitor performance metrics and adjust approach based on data

• Research and identify potential clients across industries like hospitality, wellness, retail, media, and PR. • Hunt down decision-makers and build qualified lead lists for outbound campaigns. • Execute high-volume outreach via email, LinkedIn, and phone follow-ups to generate interest and book meetings. • Prepare leads by understanding their business, needs, and fit with the client’s offering before outreach. • Schedule qualified discovery calls and demos for the sales team. • Keep CRM (HubSpot) clean and updated with all outreach activities, lead statuses, and pipeline progress. • Collaborate closely with the US-based sales team via Slack to align on messaging and targeting. • Continuously improve outreach sequences, messaging, and lead qualification processes.

• Promptly process and manage inbound leads from various channels • Conduct structured inbound lead follow-up and qualification outreach • Arrange and confirm qualified discovery and demo video calls for Account Sales Executives • Run high-volume daily activity: inbound calls handling, lead follow-ups • Qualify prospects against clear criteria and create detailed lead/opportunity records in the CRM • Nurture early-stage prospects with follow‑up sequences • Collaborate closely with ASE’s and Marketing to align on ICP, messaging, campaigns • Maintain Salesforce CRM hygiene: log all activities, keep contact data accurate • Prepare regular reports on KPIs • Continuously test and optimize lead response workflows and qualification processes

Title: Fitness Specialist 16 hours Brookline Location: Brookline United States Part time Job Description: Job Description: I. Position Summary: HSL provides enhanced housing with services to seniors living affordable housing locations, and at partner housing locations, with the goal of improving quality of life and supporting independent living. We are looking for a motivated, proactive individual who is responsible for developing and implementing engaging fitness programs for residents in which the whole personal wellness philosophy of Hebrew SeniorLife and the value of fitness is reinforced. Educates older adults in various health-related topics, and evaluates and tracks residents' fitness progress. Acts as a motivational force to support residents in developing a healthy, active and well-balanced lifestyle. II. Core Competencies: - Energetic, passionate, resourceful, strong presence that will represent HSL - Commit to the organization's core values of respect, dignity and empowerment. - Able to form trusting relationships with residents, families, and team members. - Work collaboratively with colleagues, both within and outside the HSL continuum. - Committed to active outreach to residents. Being 'out and about', visible and connected. - Listen attentively; speak respectfully; maintain confidentiality. - Provide the highest quality of preparation and presentation. - Have a "can-do" service mentality. - Accept responsibility for all tasks assigned. - Work independently toward achieving program goals III. Position Responsibilities: - Administers individualized fitness assessments to residents including a review of health history and health priorities to determine appropriate fitness programs for residents - Implements comprehensive fitness programs for older adult residents based upon resident's health, fitness assessment and fitness goals - Develops and directs comprehensive fitness programs that maximize participation and healthy functional independence of residents - Oversees and supervises resident's progress in all areas related to a resident's fitness plan including: strength training, balance and cardiovascular endurance - Designs, develops and teaches group exercise classes - Provides educational programs on nutrition, fitness, balance, memory and other subjects that enhance and enable wellness in spirit, mind, and body - Collaborate with onsite resident services team to identify and communicate changes in resident status/condition - Collaborates with physical therapists and physicians to begin or continue an exercise program for those with illness, surgery, or injuries - Keeps statistics & data on resident's involvement and progress within the program. Also measures participation level and plans for optimal involvement - Collaborates with other HSL fitness staff to stay up to date with current trends, new exercise equipment and current research - Assists or makes recommendations on new equipment purchases and other budget expenditures - Oversees, maintains and coordinates the maintenance of fitness facilities - Develops measurable criteria for residents to understand the value of the programs - Creates and expands innovative fitness programs to meet the needs of the residents and fitness trends. - Some travel in the Boston metro area for site visits and meetings is required. IV. Required Qualifications - Extensive knowledge of exercise equipment and safety practices - Able to accomplish all responsibilities with little supervision - Works as a team member by proactively working to meet resident needs - Exhibits a professional and enthusiastic demeanor when assisting residents, their family and friends - Demonstrates an ability to effectively communicate with all residents - Pays attention to own and others safety when carrying out responsibilities - 2-5 years' experience in the fitness field working with seniors Preferred Qualifications - Bachelor's degree in Exercise Physiology or related field - ACSM Fitness certification preferred - Must have compassion for and a desire to work with a senior population. - Excellent organization and interpersonal skills. Must have ability to innovate, think strategically and conceptually, manage multiple projects simultaneously and handle difficult situations. - Must be a professional, proactive, collaborative, conscientious, and results-oriented individual. Must have an optimistic and positive demeanor, excellent oral and written communication skills, good intuition and sound judgment. Must be motivated to learn and flexible to change. - Computer literacy; experience with Windows, Word, Power Point, and Excel. - Certification in Dementia Care preferred. Remote Type Salary Range: $24.59 - $34.42