• Develop and implement a long-term vision and roadmap for the brand, aligning it with PANOS’ overall business objectives. • Make decisions about the brand portfolio (e.g., expanding, consolidating, or retiring products). • Assess and refine the brand's market positioning relative to competitors to ensure sustained growth and differentiation. • Maintain accountability for the brand’s profit and loss (P&L), balancing revenue growth with cost control. • Allocate marketing budgets and partner with Sales to ensure effective use of trade spending to maximize ROI. • Lead pricing decisions, considering market dynamics, costs, and consumer willingness to pay. • Utilize data tools (e.g., Nielsen, IRI, SPINS) to analyze sales trends, market share, and promotional effectiveness. • Partner with Operations team to ensure accurate forecasting and inventory management. • Identify and implement efficiencies across business processes impacting the brand. • Collaborate with PANOS Sales team and broker partners to align on brand objectives, distribution priorities, and promotional strategies. • Guide Sales team on brand assortment priorities and customer targets to deliver expansion goals. • Utilize key brand messaging, consumer insights, and market data to build effective selling stories to secure buy-in for new distribution or offerings. • Evaluate trade promotions, adjust strategies based on data, and ensure effective return on trade investment. • Identify consumer needs, analyze market trends, and collaborate with R&D to create products that align with brand strategy. • Plan and execute product launches, coordinating with R&D, Sales, and Operations teams. • Leverage consumer insights and market data to refine products and maintain high standards in design, functionality, and appeal. • Oversee the development and execution of marketing campaigns that support broader business goals. • Lead the development and execution of marketing campaigns across digital and social media; collaborate with external creators to ensure content resonates with target audiences. • Develop shopper marketing programs to drive awareness and trial at key customers.

• Guide brand strategy across the brand's lifecycle, ensuring alignment to business goals, market dynamics, and evolving customer needs • Frame complex business challenges and identify where brand and communications can create measurable impact • Identify and shape organic growth opportunities within accounts • Act as a trusted advisor to client stakeholders, confidently presenting strategic recommendations and influencing decision-making • Develop and lead high-impact strategy presentations and workshops • Collaborate to drive long-term brand vision while balancing immediate business demands • Champion creative excellence by translating strategic insights into inspiring briefs and actionable direction • Partner closely with internal team leadership to ensure seamless integration of strategy into breakthrough creative and execution • Elevate our strategic product by identifying opportunities to evolve storytelling, speed to insight, and thought leadership

Identifies and executes media opportunities that advance key brand initiatives and narratives, Assesses and responds to incoming media opportunities and inquiries, prioritizing requests to maximize impact and return on time and resources...

Squishable is a close-knit team of designers, artists, pop culture-fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest, (and sometimes downright unusual) plush and lifestyle products in the world. With the millions-strong Squishable fan community cheering us on (and a lot of cupcakes, coffee, and karaoke) we make people say "awww." Our offices are in a sunny Soho loft in NYC, and downtown Washington DC. To Apply: Please include a cover letter, resume, and a link to a digital portfolio that highlights practical design work for real spaces or products (brand/graphic systems, layouts, signage, retail environments, fixtures, architectural/interior concepts, construction docs, etc.). Job Summary: We are looking for a Sr. Manager, Retail Visual Merchandising to help shape the visual strategy of Squishable stores nationwide. This role owns the overall look and feel for roughly 30 stores, overseeing new store layouts, seasonal presentations, and brand installations that bring the Squishable experience to life. This role combines strategy with execution, ensuring our stores are engaging, cohesive, and consistently aligned with brand standards. You’ll collaborate across teams, manage vendors, and lead a small team to design and maintain a great in-store experience across our growing fleet. This role requires 5–7 years of experience at the corporate leadership level in store design and visual merchandising strategy, including at least 1–2 years managing a team. Retail experience is required; toy or specialty retail experience is a plus. Candidates must be comfortable with 50%-70% travel to Squishable stores nationwide. Key Responsibilities: - Drive retail visual strategy by originating and advancing retail store design concepts and in-store experiences for a fleet of stores across the country, including new store layouts, seasonal presentations, specialty installations, and reacting to the changing needs of an evolving brand. - Lead brand-focused design execution by creating and maintaining brand standards, visual and signage guidelines, and merchandising directives, ensuring consistency with brand identity and retail best practices. - Manage implementation across the fleet by overseeing the design of new store openings, remodels, and seasonal refreshes, working closely with cross-functional partners, external vendors, and store teams to source, fabricate and manage installation for fixtures and branding. - Inspire innovation and trend adoption by monitoring retail, design, and cultural trends to proactively evolve Squishable’s in-store experience and keep the brand fresh, fun, and relevant.Provide guidance and training to ensure standards are consistently upheld. - Lead and develop a team by managing and mentoring a small group of direct reports, fostering creativity and accountability while building strong collaboration with store and HQ partners. - Execute hands-on implementation by participating directly in bringing the visual strategy to life in stores, building fixtures, setting displays, and ensuring that design concepts translate seamlessly from plan to physical execution. Requirements: - 5–7 years of experience in multi-unit retail store design and visual merchandising management, with at least 1–2 years of experience managing a team. - Ideal candidates will have a background in gift, toy, or hard goods retail. - Strong working knowledge of Adobe Creative Suite (Photoshop, Illustrator), Google Suite, and related design tools. - Understanding and familiarity with the use of a space design tool, such as SketchUp, or a willingness to learn - Strong project management, organizational, and communication skills; ability to balance creative vision with operational execution. - Up-to-date knowledge of retail design trends and best practices with the ability to apply them to a playful, brand-focused retail environment. - Must be able to stand and walk for prolonged periods of time and lift up to 40 lbs. unassisted. - Willingness to travel 50%-70% of the time across the U.S. to support store openings, installations, trainings, and visual rollouts. Salary: $85,000-$95,000 Benefits: 401(k) matching Dental Insurance Medical insurance (100% employer-paid option!) Vision insurance Paid time off (18 days of PTO per year, plus 2 floating holidays and 9 recognized company holidays!) Work location & travel requirements: This position is remote, but travel is a core part of the job. Expect frequent travel within the contiguous U.S., plus regular time in NYC. This role requires a high degree of schedule flexibility. Candidates should be located near a major airport and able to travel with limited advance notice as business needs arise. To Apply: Please include a cover letter, resume, and a link to a digital portfolio that highlights practical design work for real spaces or products (brand/graphic systems, layouts, signage, retail environments, fixtures, architectural/interior concepts, construction docs, etc.). At Squishable.com, Inc. we value, celebrate, and support diversity and inclusivity across our community and we are proud to be an Equal Opportunity Employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skillsets. We do not discriminate against any applicant’s race, color, religion, sex, gender identity, gender expression, sexual orientation, national origin, age, disability, or veteran status. CCPA disclosure notice here.