Head of Brand Marketing Location: Remote Reports to: CMO About Native Pet At Native Pet, we’re redefining what better nutrition looks like for dogs. We make high-quality, vet-developed supplements made with clean, effective ingredients that help dogs live healthier, happier lives. We’re a fast-growing brand built on transparency, trust, and a deep love for dogs. As we continue to scale, we’re looking for a Head of Brand Marketing to lead the next evolution of the Native Pet brand and help shape one of the most exciting emerging brands in pet wellness. The Role We’re looking for a big-thinking brand builder and storyteller who knows how to create brands that people talk about. The Head of Brand Marketing will steward the full Native Pet brand ecosystem, spanning brand strategy, integrated campaigns, organic social, PR, partnerships, creators, out-of-home, and experiential activations. This leader will play a central role in shaping how Native Pet shows up in culture, translating our mission into compelling storytelling and memorable brand moments that build lasting emotional connections with dog parents. This role requires someone who can operate at both visionary and executional levels: developing bold brand ideas while leading teams and partners to bring them to life across channels. The ideal candidate has a deep understanding of modern brand building, including how to create culturally resonant work that earns attention and drives viral conversation. What You’ll Do Define and Lead the Brand Vision Own and evolve the overarching brand strategy for Native Pet as the company scales. You’ll shape our positioning, narrative, and brand voice, ensuring clarity and consistency across every consumer touchpoint. Partnering closely with leadership, you’ll translate business priorities into a compelling brand platform that builds long-term brand equity and differentiation in the pet wellness space. Create Big Ideas That Drive Culture and Conversation Lead the development of bold, integrated campaigns and brand moments that break through the noise. You’ll champion big creative ideas that travel across social, PR, creators, partnerships, out-of-home, and experiential activations, creating work that drives awareness, engagement, and cultural relevance. You bring a strong instinct for what makes content shareable, buzzworthy, and culturally resonant, and understand how to design campaigns that generate viral momentum and organic conversation. Just as importantly, you’re scrappy and resourceful, able to turn smart insights, timely moments, and creative storytelling into outsized brand impact without relying on large budgets. Build Community Through Creators, Partnerships & Social Oversee the ecosystem of creators, influencers, brand collaborations, and organic social channels that amplify the Native Pet story. You’ll cultivate authentic partnerships with creators, tastemakers, and aligned brands that expand reach and deepen engagement. This role requires a strong understanding of how modern brands grow through community, creator ecosystems, and culturally relevant content. Bring the Brand to Life Through Experiences and Activations Concept and lead events, partnerships, and experiential activations that translate the Native Pet brand into memorable real-world moments. From community-driven gatherings to cultural collaborations and creator-led experiences, you’ll design activations that generate excitement, earned media, and highly shareable content. You’re equally comfortable dreaming up big brand moments and executing them in scrappy, creative ways, finding opportunities to create memorable experiences and content without relying on large production budgets. You know how to turn activations into content engines that extend far beyond the event itself. What We’re Looking For - 10–12+ years of experience in brand marketing, ideally within high-growth consumer brands - Proven ability to lead integrated brand campaigns and storytelling - Experience building culturally relevant brands through creators, partnerships, PR, and social - Strong leadership experience managing teams and cross-functional collaboration - Strong creative instincts and taste, with an intuitive understanding of what makes brands culturally relevant and shareable You Might Be a Great Fit If - You naturally think in big ideas and brand moments, not just marketing channels - You have strong instincts for what makes people stop scrolling, share content, and talk about brands - You thrive in scrappy, entrepreneurial environments - You enjoy turning cultural insights, creator relationships, and partnerships into brand momentum - You care deeply about building brands that people genuinely love and advocate for Why Join Native Pet - Competitive salary with opportunity for equity and performance bonus - Opportunity to help build a category-defining brand in one of the fastest-growing segments of pet wellness - Collaborative, empathetic team that values creativity, ambition, and balance - Flexible remote work and open vacation policy designed to support rest and sustainability - St. Louis office located at the newly renovated City Foundry campus - Dogs and cats welcome in the office (obviously)

About HeyGen At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences. Learn more at www.heygen.com. Visit our Mission and Culture doc here. The Role We’re looking for a Talent & Cultural Partnerships Manager (Contract) to build relationships with influential public figures and bring them into the HeyGen ecosystem. This role will focus on sourcing and closing partnerships with celebrities, athletes, and other high-profile public figures. You will lead partnerships end-to-end, from identifying talent and developing deal structures to negotiating agreements and managing ongoing relationships. This role reports directly to the CMO and will play a key role in establishing HeyGen’s presence at the intersection of AI, media, and culture. This is a full-time contractor role with the opportunity to convert into a full-time position as the program scales. What You’ll Do Talent Partnerships - Identify and build relationships with celebrities, athletes, and influential public figures. - Source and close partnerships that bring high-profile talent onto the HeyGen platform. - Structure partnership agreements including revenue-share arrangements, licensing agreements, and long-term ambassador partnerships. Deal Making - Lead the full partnership lifecycle, including outreach, relationship building, negotiation, and closing. - Develop creative deal structures that align incentives between talent and the platform. - Work cross-functionally with legal, marketing, and product teams to finalize agreements. Cultural Collaborations - Identify opportunities to collaborate with talent on content, campaigns, and cultural moments that showcase what’s possible with AI-powered video. - Help position HeyGen as a platform where influential voices experiment with new forms of communication and storytelling. Talent Relationship Management - Maintain ongoing relationships with partners after deals close. - Ensure talent partners have a great experience on the platform and continue expanding their use of HeyGen. - Identify opportunities to deepen partnerships over time. Strategic Talent Programs - Help develop programs that bring high-profile talent onto the platform in meaningful ways. - Contribute to initiatives that make HeyGen a destination for influential voices exploring AI-powered communication. What Success Looks Like Success in this role means bringing influential voices into the HeyGen ecosystem and turning those relationships into meaningful reach and cultural relevance. Examples include: - Signing high-impact talent partnerships with celebrities, athletes, and public figures - Generating meaningful distribution and audience reach through talent collaborations - Securing exclusive or flagship partnerships that differentiate HeyGen in the market - Establishing HeyGen as a platform that influential voices choose to create AI-powered video What We’re Looking For - 5–10 years of experience in talent partnerships, entertainment partnerships, business development, or creator economy deals - Experience working with celebrities, athletes, or high-profile public figures - Proven track record of sourcing and closing partnership deals - Strong negotiation and relationship-building skills - Ability to operate autonomously and move deals forward in a fast-moving startup environment - Strong cultural instincts and an understanding of how talent partnerships translate into reach and relevance AI-Native Mindset We believe the best operators today are AI-native. You should be comfortable using AI tools to research opportunities, generate ideas, move faster in your work, and multiply your output. We’re looking for someone who embraces AI as a way to 10x their effectiveness, not someone who relies solely on traditional playbooks. Location - Preferred: Los Angeles or San Francisco - Remote candidates will also be considered for the right fit. Contract Details - Full-time contractor role - Opportunity to convert to full-time employment as the program grows.

• Assist in prospecting and media list development for celebrities, ambassadors, thought leadership, local and national news • Work with platforms such as Critical Mention, MuckRack and more to assist in tracking, monitoring and reporting for the UNICEF USA Brand Marketing & Communications team to track audience, publicity value and earned coverage • Assist with creating briefing materials for coordinated interviews around key moments • Attend weekly department meetings to learn about and support key moments and ongoing initiatives (ex. International Day of Play, Trick-or-Treat for UNICEF planning) • Assist with event attendance tracking methods and benchmarking for brand experiences • Support the Thought Leadership team in podcasts, conferences and media research for UNICEF USA's Executive Voice opportunities • Support across the Brand Marketing & Communications team with other research, language drafting, editing and more • Analyze media trends and existing news coverage as related to UNICEF initiatives, breaking news, humanitarian issues and more • Support the growth of the Influencer Program by researching and vetting prospective celebrities in the social media space • Assist with organizing media databases to support teams with targeted campaigns and projects

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. Established in 2021, Independence Pet Holdings (IPH) is a corporate holding company managing a diverse portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. IPH believes pet insurance is more than a financial product and develops solutions to simplify pet parenting and improve pet well-being. As a leading authority in the pet category, IPH operates with a full stack of resources, capital, and services to support pet parents. Its multi-brand and omni-channel approach includes insurance carriers, insurance brands, and partner brands. Pets Best, a subsidiary of IPH, offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service. Job Location: Remote Job Summary: Pets Best is a leading pet insurance brand building the future of pet health and financial solutions. Our mission is to end economic euthanasia by ensuring pet parents are financially prepared to care for their pets. The Sr Brand Manager- Marketing supports the planning, development, and execution of marketing campaigns and initiatives. Job Description: Lead Brand Strategy & Platform Development - Co‑lead an agency engagement to develop the full brand platform. - Translate the platform into actionable toolkits: messaging matrices, value‑prop frameworks, tone/voice guidelines, copy banks, and creative guardrails. - Establish portfolio strategy and naming systems. Build Insights into the Work - Design and interpret qual/quant research; synthesize findings into insights. - Develop segmentation and consumer portraits. Stand Up Brand Governance & Enablement - Launch brand governance systems, templates, and guidelines. - Create playbooks, training, and internal enablement. - Build a brand center of assets. Elevate Messaging & Creative Strategy - Own brand voice and messaging architecture. - Write creative briefs and evaluate creative for strategic alignment. - Partner on Product & Portfolio Alignment - Collaborate with Product on naming, architecture, and guardrails. Establish Brand Measurement & Learning - Architect brand health tracking and dashboards. - Define leading indicators. Lead Cross‑Functional Influence - Facilitate alignment workshops across Product, CX, Sales, HR, and Executives. - Partner with Legal & Compliance. Orchestrate Campaigns & Channel Consistency - Translate the brand platform into integrated campaigns. - Maintain message consistency across channels. - Build & Lead the Team; Manage Partners - Hire and develop a brand team. - Manage agencies and creative partners. Qualifications: - 8–10+ years in brand/marketing with brand platform experience. - Experience leading brand strategy engagements. - Strong messaging and writing capabilities. - Governance and enablement experience. - Measurement and brand health literacy. - Leadership and cross-functional influence. Experience: - 8 year’s professional marketing and/or relevant experience leadership Education: - Bachelor’s Degree in Marketing, Business Administration, related field, or equivalent work experience (One-year relevant experience is equivalent to one-year college) Level Specific Responsibilities: - Develops and interprets policies, procedures, service standards, and workflows to support the consistent application of practices across the functional area and compliance with regulations - Develops and implements long-term strategy that aligns with the organization’s vision and goals - Serves as the technical business, and analytical liaison with other areas of the organization - Provides direction for development changes - Maintains project ownership, supports strategic initiatives and is a liaison for projects between departments, other data/information teams and/or external partners Accountability/Complexity: - Typically manages a small- to mid-sized team consisting of experienced professionals. - Leads, directs, and reviews the work of a team who exercises latitude and independence in their assignments. - Focuses on policy and strategy implementation for short-term results (1 year or less). - Provides measurable input to new products, processes and/or standards in operational plans that will have some impact on the achievement of overall function results. How You’ll Be Measured (First 12 Months) - Brand platform delivered and aligned. - Messaging architecture and voice launched. - Governance live with high adoption. - Brand health dashboard in place. - Team built and campaigns shipped. #petsbest #li All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following: - Comprehensive full medical, dental and vision Insurance - Basic Life Insurance at no cost to the employee - Company paid short-term and long-term disability - 12 weeks of 100% paid Parental Leave - Health Savings Account (HSA) - Flexible Spending Accounts (FSA) - Retirement savings plan - Personal Paid Time Off - Paid holidays and company-wide Wellness Day off - Paid time off to volunteer at nonprofit organizations - Pet friendly office environment - Commuter Benefits - Group Pet Insurance - On the job training and skills development - Employee Assistance Program (EAP)