• Turn product and business requirements into user flows, wireframes, and high-fidelity designs • Design intuitive, conversion-focused eCommerce experiences • Build and customize Shopify themes using Liquid • Create scalable theme sections, blocks, and reusable components • Collaborate closely with product, engineering, and architecture teams • Improve storefront performance, usability, and maintainability • Support analytics and tracking through structured frontend implementation

• Own Ivím Health’s public web presence as a strategic platform for marketing, commerce, recruiting, and brand communications • Oversee content systems, site structure, digital merchandising, and publishing workflows • Ensure teams can safely and effectively publish content • Partnership with Marketing, HR, PR, and Product teams to ensure high-performing website functions • Maintain governance for site structure, publishing workflows, and content management • Continuously improve usability, site performance, and conversion across key user journeys

• Lead creative direction and strategy for all clients within your pod, serving as the primary creative voice on accounts • Develop and continually optimize each client's overarching creative strategy to drive brand growth and ad performance • Own creative brainstorming sessions, creative kickoffs, and the end-to-end creative brief process • Craft and present creative roadmaps to the team, including clear hypotheses, testing frameworks, and performance expectations • Analyze creative performance data from platforms including Facebook Ads Manager, TikTok, Google, and others — translating results into actionable decisions • Develop creative hypotheses and structured tests to move the needle on KPIs including CVR, CTR, ROAS, and brand awareness • Serve as the client-facing lead for all things creative: status updates, feedback requests, strategic direction, and scope discussions • Host client-facing meetings to gauge feedback, align on upcoming campaigns, and review performance against goals • Pitch new creative concepts to clients, articulating the strategic rationale and expected impact clearly • Hold clients accountable to agreed timelines and budgets; adjust or close strategies that are not meeting expectations • Provide clear, actionable feedback to designers, video editors, and content creators to ensure creative quality meets the brief • Delegate creative requests to the appropriate team members and manage project timelines from inception to delivery • Partner closely with the in-house paid media team to ensure creative strategy is fully aligned with media buying decisions • Source and negotiate with UGC creators; manage each project from shipment through to final creative delivery • Write direct response scripts and consumer-centric copy for ads across platforms • Monitor market, industry, and platform trends to inform creative strategy and stay ahead of shifts • Conduct comprehensive market research on customer demographics for each client • Contribute to the ongoing improvement of Brick's Creative Playbook • Maintain a regular flow of fresh creative to keep client ad accounts healthy and testing velocity high

• Build full Shopify redesigns from scratch • Convert Figma designs into pixel-perfect Shopify themes • Customize themes cleanly using Liquid and JSON templates • Develop CRO-related test variants • Implement performance best practices • Optimize for speed and technical SEO fundamentals • Collaborate with Designers, PMs, CRO specialists, and QA • Debug efficiently using DevTools • Use AI tools to improve speed and productivity