• Own and manage the full supply chain lifecycle, from demand planning to final delivery • Build and refine inventory forecasting and purchasing strategies using real-time sales and projection data • Plan and execute purchase orders (POs) to maintain optimal stock levels while avoiding stockouts or excess inventory • Develop and manage cash flow forecasting to ensure operational sustainability • Lead communication with manufacturers and shipping partners to ensure production timelines and delivery schedules are met • Continuously negotiate pricing, timelines, and payment terms with suppliers to improve margins and cash efficiency • Coordinate with 3PL partners to manage inventory flow, troubleshoot issues, and ensure operational accuracy • Partner with the customer service team to ensure clear communication around product availability and delivery timelines • Create structured, digestible reporting for internal decision-making and stakeholder visibility • Identify inefficiencies and implement scalable systems and processes across operations

• Own and manage the full supply chain lifecycle, from demand planning to final delivery • Build and refine inventory forecasting and purchasing strategies using real-time sales and projection data • Plan and execute purchase orders (POs) to maintain optimal stock levels while avoiding stockouts or excess inventory • Develop and manage cash flow forecasting to ensure operational sustainability • Lead communication with manufacturers and shipping partners to ensure production timelines and delivery schedules are met • Continuously negotiate pricing, timelines, and payment terms with suppliers to improve margins and cash efficiency • Coordinate with 3PL partners to manage inventory flow, troubleshoot issues, and ensure operational accuracy • Partner with the customer service team to ensure clear communication around product availability and delivery timelines • Create structured, digestible reporting for internal decision-making and stakeholder visibility • Identify inefficiencies and implement scalable systems and processes across operations

• Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months • Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop • Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 • Launch one new high-converting bundle-based funnel per month • Drive email and SMS to contribute ≥25% of Shopify revenue • Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes • Test 100+ ad creatives weekly across Meta and TikTok • Optimize paid traffic to hit strict ROAS thresholds • Partner with affiliate and UGC teams to scale winning creative • Stay ahead of platform trends, formats, and policy updates • Coordinate launches with Amazon for halo effects • Launch one new bundle-based funnel every month tied to educational outcomes • Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly • Oversee homepage, product pages, and collection merchandising • Refactor and relaunch underperforming funnels with new hooks and offers • Lead seasonal promotions including Back-to-School and Holiday campaigns • Build and maintain funnel SOPs and testing roadmaps • Lead lifecycle marketing through Klaviyo and Postscript • Optimize welcome, cart abandonment, post-purchase, and win-back flows • Build ascension paths from posters to workbooks to busy books • Develop blog and SEO strategy to drive organic education-based traffic • Review weekly P&Ls for Shopify and TikTok Shop • Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share • Deliver weekly scorecards and monthly strategic growth plans • Forecast performance and identify scaling levers • Lead and coach a cross-functional ecommerce pod of 6+ team members • Establish clear ownership and weekly operating rhythms • Hire and develop talent as funnel velocity increases • Manage freelancers and specialized contractors • Model Extreme Ownership, Relentless Innovation, and Integrity Above All

• Building creative strategies rooted in persona insights, campaign objectives and brand positioning • Ideating for various ad campaigns, and turning your concepts into actionable briefs for visual creators (designers and editors) • Reviewing creative ad assets (UGC, video, static, carousel) with a strategic eye and deliver tactful, performance-focused feedback • Working cross-functionally with media buyers, growth strategists and creative teams to drive iteration and improvement • Learning and applying frameworks and playbooks that underpin our work • Collaborating directly with clients through monthly strategy calls. • Developing content menus to guide clients on what needs to be produced, and supporting them with top-level scripts, shoot guidance, and narrative building.