Puget Sound Energy

• Execute and optimize paid media campaigns across both search and social channels for North American markets, ensuring alignment with e-commerce business objectives. • Execute and optimize campaigns across platforms including Google Ads, Meta, and Tiktok • Focus on achieving key performance goals, especially CPA (Cost Per Acquisition), Leads, Video Views, etc to drive efficient customer acquisition and conversion. • Conduct A/B testing for ad creatives, landing pages, and targeting strategies to continually improve performance. • Monitor and report on campaign performance, providing actionable insights to optimize budgets, bids, and targeting.