• Travel regularly to retail partner locations throughout the assigned region to merchandise Hyer Boots products. • Train in-store retail employees on Hyer Boots products. • Ensure all in-store displays are visually appealing, organized, and meet brand standards. • Set up and maintain marketing and point-of-sale (POS) materials to support effective brand messaging. • Take and manage inventory to ensure optimal stock levels and product availability. • Identify and act on opportunities to improve shelf placement, product visibility, and sales. • Attend events and Hyer Days events throughout the country and throughout the year as requested. • Attend tradeshows as assigned by leadership. • Represent the Hyer brand with professionalism, energy, and enthusiasm. • Coordinate and help develop the pipeline of Hyer’s Champions Program within the region in collaboration with the Field Merchandising Manager. • Collaborate with sales reps to assign Champions where needed. • Follow up with Champions for feedback on their product experience and in-store support.

• Manage agents within a designated area of responsibility using in-person, virtual, phone, and email to build relationships, deliver training, and manage agency performance • Acts as subject matter expert on GEICO and GEICO-affiliated products, features, and tools while also understanding and maintaining a clear understanding of competitor offerings to increase preference for GEICO’s products • Takes national strategic initiatives and translates them into local goals and objectives to increase agent engagement, execution, and growth • Delivers effective communications; assists agencies in developing local marketing plans and strategies to meet growth goals • Uses data analysis to prepare pre-call strategies to focus on the greatest opportunity within the designated area of responsibility and/or specific agency • Monitors the performance of agents in relation to goals, procedures, and guidelines • Conducts training of agency staff on GEICO and GEICO-affiliated products, services, and value proposition • Counsel agents, and with leadership support, takes disciplinary action of agents up to and including termination • Prospects, interviews, and approves new appointments to expand GEICO’s agency distribution • Adheres to the GEICO Code of Conduct, company policies and operating principles.

• Lead and manage key customers in the grocery retail sector within your sales territory • Identify customer growth opportunities and maximize sales potential • Monitor and optimize shelf placements • Expand distribution and implement agreed promotions and secondary placements • Plan customer visits and maintain the CRM system

• Conduct Market and Customer analysis and mapping to define business potential and opportunities • Analyse each account and define a sales strategy including relationship management • Works with the different stakeholders to secure readiness of the organization to execute the business plan • Manages quotes • Defines and adjusts as needed the service offering • Develops strong business relationships with key customers • Develop a yearly rolling business -plan by segmenting the customers and prioritize strategies and activities • Develop, implement, follow up local sales activities for/with relevant key account(s) or markets to meet growth targets and goals • Plan which customer contacts should be involved, how and when • Plan and execute a systematic follow-up on all relevant steps in the sales process • Pro-Actively connect and coordinate internally with BUs, other sales managers, to secure aligned customer and or market strategies • Prioritizes market presence and supporting regional sales opportunities • Maintains a focus on replacement opportunities in the existing installed base • Create and nurture opportunities with selected Key Accounts for Value Added Service offer with focus on Energy Efficiency • Use OneCRM and related sales planning/opportunities tool to consistency keep track of Sales activities and goals achievements