• Create and manage Google Ads campaigns for E-commerce products • Plan and launch Search, Shopping, Display, and Performance Max campaigns • Structure campaigns with proper ad groups, keywords, and product segmentation • Align campaigns with business goals and E-commerce marketing strategies • Monitor campaign performance daily or weekly • Optimize bids, keywords, audiences, and placements to increase sales • Improve click-through rate (CTR), conversion rate, and ROAS • Identify underperforming campaigns and implement improvements • Manage product listings via Google Merchant Center • Optimize product titles, descriptions, and feed attributes for better ad performance • Create product groups and segment campaigns by product type or category • Track conversions and campaign performance using Google Analytics • Prepare weekly or monthly performance reports • Analyze campaign data and provide actionable insights to increase revenue • Conduct A/B testing for ad creatives and landing pages • Identify opportunities for scaling profitable campaigns • Stay updated on Google Ads strategies and E-commerce trends

• Own and maintain our ClickUp workspace as the single source of truth • Manage project documentation, timelines, and task tracking • Build templates, dashboards, and automations that scale with the business • Write clear SOPs and document processes for recurring workflows • Manage team workload across marketing, creative, and operations • Keep the team on track and hold people accountable to deadlines • Break down large projects into clear, actionable tasks • Coordinate with founders, creative, marketing, and external partners • Run weekly check-ins to maintain momentum and surface blockers • Conduct quality assurance (QA) before launching new campaigns

• Partner with the Shopper team to develop and implement optimized content • Oversee digital shelf audits and resolve discrepancies • Lead search optimization initiatives to enhance product visibility • Own the development and enrichment of product categorization • Analyze sales, traffic, content health, and conversion data • Be the main point of contact for the global e-com team on transformation projects • Stay on top of industry trends and proactively recommend actionable strategies • Champion an upskilling program for the organization’s knowledge on e-com

• Own and execute month-end close and financial reporting • Manage inventory accounting, including subledger to GL reconciliation, write-offs and accuracy checks • Oversee AP/AR processes, bill payments, and payroll entries • Prepare and review financial packages (P&L, Balance Sheet, trend analysis) • Provide financial insights and recommendations to clients • Serve as the primary client contact (calls, presentations, ongoing communication) • Manage and mentor 1–2 bookkeepers • Handle a portfolio of 5–6 clients per pod