Purolabs

Role Description We're looking for a proactive and data-driven Growth Marketer who lives and breathes performance marketing and customer acquisition. This is not a brand marketing role. The focus is entirely on direct response: driving measurable customer acquisition, optimising funnels, and scaling campaigns profitably. You'll own the full growth strategy, working hands-on with paid acquisition, conversion optimisation, and customer retention. You should be the kind of person who obsesses over unit economics, loves testing new approaches, and gets genuinely excited when you crack a winning strategy that scales. What You'll Be Doing - Paid Acquisition & Campaign Management - Plan, execute, and optimise paid social campaigns across Meta to hit ROAS and CAC targets - Develop systematic testing frameworks for audiences, creative angles, and landing pages - Scale winning campaigns while maintaining profitability and healthy unit economics - Monitor daily ad account performance and make data-driven optimisation decisions - Collaborate with creative team to provide performance feedback and strategic direction - Analytics & Performance Tracking - Own key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin - Build and maintain dashboards to track funnel performance and identify bottlenecks - Conduct cohort analysis and customer lifetime value modelling - Review campaign data to understand what's working and communicate insights clearly to the team - Present weekly performance reports with actionable strategic recommendations - Conversion Rate Optimisation - Run structured A/B tests on landing pages, product pages, and checkout flow - Analyse user behaviour using Google Analytics, heatmaps, or tools like Triple Whale - Identify friction points in the customer journey and implement solutions - Optimise email flows and post-purchase sequences to increase retention and LTV - Growth Strategy & Channel Expansion - Develop quarterly growth roadmaps aligned with revenue and profitability targets - Test and scale new traffic sources including TikTok, YouTube, and emerging platforms - Conduct competitor analysis and market research to identify growth opportunities - Proactively flag issues, spot inconsistencies, and solve problems before they escalate Qualifications - 2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brands - Strong track record of managing and scaling paid social campaigns profitably on Meta Ads - Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin) - Hands-on experience reviewing ad accounts and understanding campaign performance - Ability to provide clear feedback to creative teams based on data and performance insights - Proven ability to run structured experiments and iterate based on results Requirements - Expert-level proficiency with Meta Ads - Strong analytical skills with advanced Excel/Google Sheets and data visualisation - Experience with conversion tracking and attribution - Familiarity with Shopify and e-commerce analytics - Tech savvy and fast learner of new platforms/tools Bonus Points - Experience with supplements, skincare, or subscription-based products - Knowledge of email marketing platforms like Klaviyo and retention strategies - Experience with TikTok or Google Ads - Background in health or wellness industry Your Personality - Numbers-obsessed and data-driven. You make decisions based on metrics, not opinions - Highly detail-oriented with the ability to spot inconsistencies and think strategically - Proactive problem-solver who anticipates issues before they arise - Strong communicator who can translate data into clear, actionable insights - Self-starter who takes ownership and drives results independently Benefits - Fully remote with flexibility during UK hours - Competitive rate and paid time off (including UK bank holidays) - Real ownership over growth strategy and performance outcomes - Work with a product that genuinely improves people's wellbeing - Join a fast-growing brand with proven product-market fit Important Requirements - This is a remote contractor position (not employment) - Applications welcome from all countries - Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap

Role Description We're looking for a Creative Strategist & Copywriter who can bridge the gap between data and creativity. You'll develop ad concepts, write high-converting scripts for video ads, craft compelling static ad copy, and create briefs that bring ideas to life across Meta and TikTok. This isn't just writing, it's strategic thinking that drives real performance. - Developing creative concepts and angles based on customer insights, competitor analysis, and performance data - Writing persuasive scripts for UGC and video ads that hook viewers in the first second - Crafting copy for static ads, landing pages, and email campaigns that convert cold traffic into customers - Creating clear creative briefs for designers, video editors, and UGC creators - Analysing ad performance to identify winning patterns and iterate on what's working - Collaborating with our growth team to align creative with campaign objectives and testing roadmaps - Staying ahead of creative trends on Meta, TikTok, and emerging platforms Qualifications - 3+ years in creative strategy and copywriting within DTC e-commerce, an agency, or as a freelancer - Proven track record creating high-performing paid social ads for Meta and TikTok - Strong understanding of direct response copywriting principles and consumer psychology - Experience writing for health, wellness, beauty, or personal care brands is a significant plus - Ability to adapt your voice across different audience segments and product categories - Comfortable working autonomously in a fast-paced, remote environment - Sharp eye for what's working in the DTC space, you're constantly saving ads and studying hooks - Excellent written communication skills, fluent in English Benefits - 100% remote, work from anywhere with at least 4 hours overlap with UK timezone (GMT) - Work directly with the founders, no layers of management or corporate bureaucracy - Creative freedom to test ideas and own your work from concept to execution - Join a profitable, fast-growing brand with real momentum - Product perks, because we actually believe in what we sell - A small, dedicated team that values transparency, results, and doing things the right way

Role Description We're looking for a data-driven Creative Strategist to join our performance marketing team. If you obsess over what makes ads convert, can analyse performance data, and turn insights into winning creative briefs, keep reading. This is not a purely creative role. It's a performance role. Data guides everything. We're looking for a Creative Strategist to join our performance marketing team, with a heavy focus on Meta (Facebook/Instagram) paid social. You'll be responsible for: - Developing high-performing ad concepts - Analysing what's working in our ad accounts - Translating data insights into creative briefs that convert This role requires strong experience in direct-response creative, a deep understanding of buyer psychology, and the ability to work at pace. You'll collaborate closely with our Performance Marketing Manager, designers, video editors, and UGC creators. The ideal candidate comes from a high-performing DTC brand, ideally within wellness or similar sectors. Beyond paid social, you'll contribute to: - Landing page strategy - Brand creative direction - Organic social content - Website messaging But make no mistake, the core of this role is paid advertising performance. Everything else supports that goal. Qualifications - 2+ years experience in direct-response creative strategy for DTC e-commerce (agency, brand, or freelance) - Strong background in Meta Ads, especially in high-volume creative environments - Proven experience writing detailed creative briefs for creative teams - Ability to analyse ad performance data and translate insights into actionable creative direction - Strong copywriting skills with understanding of direct-response frameworks - Deep understanding of DTC consumer psychology and scroll-stopping principles - Experience collaborating with designers, video editors, and UGC creators - Highly data-driven mindset. You prioritise performance over creative preference - Clear, fluent English communication skills (written and verbal) - Ability to work independently, manage deadlines, and take ownership Requirements - Experience in health, wellness, supplements, or beauty brands (Nice to Have) - Experience with UGC casting or managing creators (Nice to Have) - Familiarity with tools like Meta Ad Library, Triple Whale, Foreplay, Motion (Nice to Have) - Landing page optimisation or CRO experience (Nice to Have) - Basic video editing skills (CapCut, Premiere, or similar) (Nice to Have) Benefits - Fully remote with flexible hours (just maintain GMT overlap) - Competitive rate based on experience - Paid time off including UK bank holidays - Creative freedom to test bold ideas - Direct collaboration with founders and marketing team - Opportunity to shape the creative direction of a growing brand - Products that genuinely help people feel better Important - This is a contractor position (not employment) - Applications welcome globally - Minimum 4-hour daily overlap with UK hours required - CV must be submitted in English - Portfolio of ad creative work is required. Applications without a portfolio will not be considered. - Vocaroo link (2-3 mins) introducing yourself is required. Applications without a Vocaroo will not be considered.

Role Description We're looking for a Performance Marketing Manager to own and scale our paid acquisition channels. You'll be the person in the ad accounts every day, not reviewing dashboards from a distance. This role is equal parts strategist and executor. You'll plan the roadmap, build the campaigns, analyse the data, and optimise for profitable growth. Your primary focus will be Meta Ads, with responsibility for expanding into TikTok, Google, and YouTube as we grow. You'll work directly with our founders and collaborate with our creative team to develop winning ad concepts and high-converting funnels. This isn't about vanity metrics. We care about contribution margin, not just ROAS. You'll need to think commercially and understand how paid media fits into the bigger picture of customer acquisition and lifetime value. What You'll Own - Full management of Meta Ads, from campaign builds to daily optimisation and scaling - Testing new platforms including TikTok, Google, and YouTube - Creative strategy and briefing, working with designers and video editors to produce scroll-stopping ads - Landing page and funnel optimisation to improve conversion rates - Budget allocation and forecasting across channels - Weekly reporting on performance, insights, and strategic recommendations - Building scalable processes and systems as we grow the marketing function Qualifications - 2+ years hands-on experience managing Meta Ads for DTC/e-commerce brands - Track record of profitably scaling ad spend (£30k+ monthly) - Strong grasp of unit economics: CAC, LTV, MER, contribution margin - Experience developing creative briefs and working with creative teams - Analytical mindset with ability to translate data into action - Comfortable working autonomously in a fast-paced environment - Clear communicator who can explain performance and strategy to non-marketers Nice to Have - Experience in health, wellness, supplements, or beauty - TikTok or Google Ads experience - Familiarity with Shopify, Klaviyo, Triple Whale - Understanding of retention and email marketing Benefits - Fully remote with flexible hours (just maintain GMT overlap) - Competitive rate based on experience - Paid time off including UK bank holidays - Direct access to founders with real input on strategy - Opportunity to shape the marketing function of a growing brand - Products that genuinely help people feel better Important - This is a contractor position (not employment) - Applications welcome globally - Minimum 4-hour daily overlap with UK hours required - Please submit CV in English - Note: Applications without a Vocaroo submission will be rejected.

Role Description We are a fast moving, Shopify DTC e-commerce brand in the health and wellness space looking for a Digital Marketing Manager to lead customer acquisition and growth initiatives across multiple channels. As an independent contractor, you’ll have the flexibility to work from anywhere in the world, while spearheading impactful campaigns across Google Ads, Meta, TikTok, and email marketing with Klaviyo. You’ll also oversee a marketing team and manage projects that amplify new customer acquisition, retention, and overall performance. Key Responsibilities - Customer acquisition & growth: Build and execute strategies to drive new customer acquisition via Google Ads, Meta (Facebook/Instagram), TikTok, and email marketing (Klaviyo), focusing on lowering CAC and improving LTV. - Full funnel management: Design and optimise the complete marketing funnel—from awareness to retention—ensuring every part of the customer journey is crafted to deliver exceptional growth and performance. - Team leadership & collaboration: Manage, mentor, and work alongside a remote team of digital marketers while also collaborating with external stakeholders. Ensure marketing projects are delivered on time, within scope, and to a high standard. - Project management: Lead marketing initiatives from planning to execution, ensuring cross-functional alignment between product, creative, and content teams. Keep campaigns tightly managed with clear objectives, deliverables, and timelines. - Data-driven insights: Develop, monitor, and analyse KPIs such as ROAS, customer acquisition cost (CAC), and CLTV, using data insights from tools such as GA4 and Triple Whale to steer campaign performance and make focused improvements. Forecast and report financial results weekly/monthly to identify growth opportunities. - Stay at the cutting edge: Keep up-to-date with evolving trends, platform updates, and competitors to deliver fresh, innovative solutions that stand out in a competitive market. Qualifications - Proven DTC e-commerce experience: Extensive knowledge and experience working with DTC brands is a must. - Customer acquisition specialist: A deep understanding of multi-channel customer acquisition strategies, including paid search, paid social, and email marketing. - Remote team & project management: Previous experience in managing remote teams and leading digital marketing projects independently from start to finish, with a focus on collaboration and clear communication. - Results-oriented & data-savvy: Strong grasp of data analysis and performance metrics, with a knack for improving KPIs such as ROAS, CAC, and LTV. - Platform expertise: Hands-on experience using Google Ads, Meta, TikTok, and Klaviyo for email marketing is essential. - Independent & proactive: You’ll need the ability to self-manage, set priorities, and adapt quickly to brand targets and performance goals while maintaining daily accountability. - Experience of using project management software such as Monday, Trello or Clickup. Benefits - Fully remote: Work independently from anywhere in the world. This role gives you the ultimate flexibility to operate from whichever time zone you call home. - Ownership of strategy: Lead the marketing strategy for a growing global e-commerce brand and drive powerful customer acquisition and retention campaigns. - Dynamic, remote team: Join a supportive and motivated global team that thrives on collaboration and innovation in the digital space. - Paid time off and flexible working.

• Own and maintain our ClickUp workspace as the single source of truth • Manage project documentation, timelines, and task tracking • Build templates, dashboards, and automations that scale with the business • Write clear SOPs and document processes for recurring workflows • Manage team workload across marketing, creative, and operations • Keep the team on track and hold people accountable to deadlines • Break down large projects into clear, actionable tasks • Coordinate with founders, creative, marketing, and external partners • Run weekly check-ins to maintain momentum and surface blockers • Conduct quality assurance (QA) before launching new campaigns