• Develop and execute comprehensive demand generation strategies across multiple channels, including but not limited to paid search, paid social, display, content syndication, email marketing, and webinars. • Manage and optimize digital advertising campaigns (Google Ads, LinkedIn Ads, etc.) to maximize ROI and achieve lead generation targets. • Collaborate closely with the content marketing team to develop compelling assets (e-books, whitepapers, webinars, case studies) that fuel lead nurturing and conversion. • Implement and refine lead scoring, nurturing, and routing processes to ensure efficient handoff to the sales team. • Utilize marketing automation platforms to build and execute campaigns, segment audiences, and track performance. • Analyze campaign performance data to identify trends, insights, and opportunities for optimization, regularly reporting on key metrics. • Conduct A/B testing on landing pages, ad copy, and email content to continuously improve conversion rates. • Stay up to date with industry trends and best practices in demand generation, B2B marketing, and SaaS. • Manage budget allocation for demand generation initiatives, ensuring efficient spend and maximum impact. • Work cross-functionally with sales, product, and customer success teams to align on goals and optimize the customer journey.

• The primary goal of the Demand Generation Specialist is to drive growth with customers in the PCNA+ segment utilizing automated triggers from digital marketing and strategic outreach based on customer behavior. • You will be responsible for direct customer outreach by responding quickly to Marketing Qualified Leads with offers or promotions to drive incremental revenue. • Leverage Marketing Qualified Leads to proactively reach out to customers to engage, inform, and assist in communicating the benefits of PCNA • Cultivate and build relationship with leads to capture and maintain their interest in doing business with PCNA • Educate customer on PCNA website and train on self-service tools including how to search for products, make a virtual, order samples, and utilize knowledge centers • Educate customer on “who is PCNA” including products, services, and how to place an order • Execute email outreach using campaign tools and make outbound calls to better understand lead profile, key opportunities, and priorities • Offer samples or other incentives to maintain engagement and interest with lead • Facilitate lead transition to customer service or inside sales rep with “order ready” customer • Document a summary of the opportunity in CRM for effective handoff

• Plan, build, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max) • Conduct in-depth keyword research, competitor analysis, and audience targeting • Optimize campaigns for performance metrics including CTR, CPC, CPA, ROAS, and conversion rates • Implement and manage conversion tracking (Google Tag Manager, GA4, tracking pixels) • Continuously test ad creatives, landing pages, and bidding strategies (A/B testing) • Analyze campaign performance and deliver actionable insights and reports • Manage and allocate advertising budgets effectively across campaigns • Collaborate with creative, content, and CRO teams to improve funnel performance • Stay updated on Google Ads updates, algorithm changes, and industry best practices

About Huzzle At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team. If you're passionate about paid search marketing, data-driven campaign optimization, and scaling digital growth, this remote Google Ads Specialist role offers the opportunity to work with innovative companies and deliver measurable marketing results. Role Type: Full-time Engagement: Independent Contractor Job Summary We are seeking a Senior Google Ads Specialist with 5+ years of hands-on experience managing high-budget PPC campaigns. This is a high-impact remote marketing role where you will take ownership of Google Ads strategy, execution, and optimization across multiple client accounts. You will be responsible for driving measurable growth through paid search, improving conversion performance, and scaling campaigns profitably. Key Responsibilities - Plan, build, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max) - Conduct in-depth keyword research, competitor analysis, and audience targeting - Optimize campaigns for performance metrics including CTR, CPC, CPA, ROAS, and conversion rates - Implement and manage conversion tracking (Google Tag Manager, GA4, tracking pixels) - Continuously test ad creatives, landing pages, and bidding strategies (A/B testing) - Analyze campaign performance and deliver actionable insights and reports - Manage and allocate advertising budgets effectively across campaigns - Collaborate with creative, content, and CRO teams to improve funnel performance - Stay updated on Google Ads updates, algorithm changes, and industry best practices