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At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries. Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently. Real impact – We help doctors help patients. Your work truly makes a difference. At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on. Shape the future, sustain growth – Make a difference now and build for long-term success.
CRO Specialist
Location
Brazil
Posted
71 days ago
Salary
0
Seniority
Mid Level
Job Description
CRO Specialist
DocPlanner
• Analyze, and report on website performance, focusing on conversion rates, form submissions, and user engagement. • Interpret data from website tracking tools (Google Analytics, VWO, Hubspot). • Setting and ideation for web events based on business objectives. • Conducting A/B testing analyses (VWO and HubSpot). • One-off analysis for key initiatives like Back Friday campaign, promotions, product launches, website migrations to measure effectiveness. • Identify and analyze different audience segments to improve targeting and personalization. • Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors. • Collaborate with the content team to provide data driven insights that inform content creation and optimize engagement from key user segments.
Job Requirements
- 2+ years experience in web analytics, digital marketing, or CRO roles.
- Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms.
- Ability to interpret web data, using Looker, Tableau, Superset or similar tools.
- Experience with A/B testing tools like Google Optimize, VWO, or Optimizely.
- Experience with Hotjar, Clarity, or other user behavior tracking tools is a plus.
- Experience with Search Console or other SEO tracking tools is a plus.
- Experience working in a fast-paced, dynamic environment.
Benefits
- Healthcare insurance – so you can focus on what matters.
- Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.
- Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance.
- Local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave based on your location.
- Opportunities for career growth – lots of chances to learn, develop, and explore new paths, whether within your team or through cross-functional projects.
- Flexibility in remote work and hours – valuing results over rigid schedules.
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