• Own the VIP portfolio with responsibility for revenue, retention, LTV, and incentive efficiency • Continuously monitor high-value player activity to identify opportunities and risks early • Act proactively on behavioural signals to protect and grow portfolio value • Define and manage VIP segmentation, tiers, benefits, and exposure • Make fast, commercially sound decisions on rewards, limits, bespoke offers, and re-engagement strategies • Translate portfolio insights into a long-term, cross-product VIP strategy • Maintain a sharp understanding of competitor VIP propositions and evolving player expectations • Ensure the VIP offering remains clearly differentiated, credible, and desirable at the top end of the market • Work closely with CRM, product, social, acquisition, partnerships, and brand contacts to actively grow the VIP portfolio • Proactively support VIP onboarding through marketing initiatives and partnerships • Convert partnerships and sponsorships into tangible, exclusive VIP value • Design high-impact, time-sensitive VIP experiences that reinforce loyalty, status, and differentiation • Provide direction and oversight to Junior VIP Managers with clear standards and accountability

- Define product strategy and roadmaps aligned with business priorities. - Lead market, customer, and competitive analysis across clinical and technical stakeholders. - Own the full product lifecycle—from concept to launch to optimization. - Drive pricing, margin expansion, and portfolio rationalization. - Translate Voice of Customer insights from clinical physicists and end users into clear product requirements. - Partner cross-functionally with Engineering, Operations, Sales, Marketing, Quality, and Regulatory teams. - Lead successful go-to-market launches and enable sales and support teams.

• Coordinate Regional Dealer Placement activities including the development of dealer agreement packages for new points, buy/sells, renewals, relocations, and terminations. • Oversee and coordinate activities related to regional dealer business management, working capital, profitability, and financial performance. • Manage and address compliance issues including facility, signage, flooring, and trademark requirements. • Develop and present new dealer and buy/sell proposals to the Franchise Committee. • Review dealer operations for underperforming or newly appointed dealers with Dealer Principals and Management, develop and execute launch or improvement plans, and ensure compliance with MMNA policies. • Implement plans and processes to improve dealer profitability and performance to achieve strategic business goals. • Communicate franchise activity updates and progress to Regional Management; coordinate new dealer launches with District Managers and regional teams. • Evaluate buy/sell opportunities and provide recommendations when applicable. • Meet stated deadlines while consistently delivering high-quality results. • Perform other duties as assigned or required.

• Own the end-to-end renewal process for a defined set of Public Sector accounts, from early engagement through close • Lead renewal strategy aligned to government procurement cycles, fiscal year timing, and contract vehicles • Negotiate renewal terms within established public sector frameworks while balancing customer needs and Abnormal’s business objectives • Partner closely with Customer Success and Account Management to maintain strong customer health and retention • Proactively identify at-risk renewals driven by funding, compliance, or policy changes, and develop mitigation plans • Manage renewal timelines, documentation requirements, pricing conversations, and execution with minimal oversight • Support approved expansion motions such as licensing true-ups or scope modifications, aligned to public sector constraints • Deliver accurate renewal forecasting and reporting, accounting for long lead times and budget-driven risk • Leverage customer and usage insights to support value-based renewal conversations with public sector stakeholders • Collaborate with channel partners, resellers, and internal legal and deal desk teams to ensure compliant, smooth renewal execution.