• Craft differentiated positioning and messaging that connects our data products to real-world customer problems and clearly articulates the value they deliver. • Define and execute product marketing strategies that drive measurable business outcomes, supporting revenue growth, customer retention, and product adoption. Use performance data to assess what's working, optimize campaigns, and guide product roadmap decisions. • Lead and coordinate cross-functional GTM strategies and launches for multiple products across our portfolio, ensuring teams are aligned and ready for success. • Use tools like Gong, Seismic, Pendo, and Tableau to analyze buyer behavior, message effectiveness, and market trends, bringing insights back to influence messaging, enablement, and product development. • Collaborate with Product Management to influence roadmaps based on market needs, competitive landscape, and customer insights. • Lead voice-of-customer efforts and competitive analysis to inform strategy and product positioning. • Build and deliver sales enablement content, competitive insights, and training that drive confidence and close rates for the field. • Collaborate with the broader Marketing team to develop high-impact content, campaigns, and experiences that engage and convert target audiences.

• Build and run a competitive + market intel cadence (secret-shopping, demos, screenshots/recordings, pricing/packaging tracking) with a proof-backed source of truth. • Ship a monthly “what changed” update that’s evidence-based and easy to learn from. • Partner with RevOps to own a clean win/loss-by-competitor view. E.g., dashboard + monthly readout for leaders. • Turn intel into deal-ready enablement: battlecards, objection handling, and a small set of durable competitive frames that show up on calls. • Run trainings and live enablement sessions that actually change how Sales talks about our product. • Run recurring market research so our messaging stays grounded in what restaurants care about. • Maintain a living “proof points” backlog and drive collection of the evidence we need to win competitive arguments.

• Developing clear and effective production manufacturing solution messaging by persona and industry vertical to be used in marketing and sales campaigns • Maintaining up-to-date messaging and product marketing assets for all of Fictiv’s production manufacturing and supply chain service offerings • Interacting with customers and Fictiv sales reps to document win/loss analysis and deepen our understanding of our target audience • Evaluating Fictiv’s positioning against our competition to inform our positioning and accentuate its differentiation in the market • Directing launch campaigns to promote new feature releases and services • Delivering clear messaging for emails, ads, web landing pages, brochures and technical positioning to support marketing campaigns and SEO initiatives • Enabling our sales teams with product trainings and sales enablement materials • Identifying case studies and testimonials that provide clear, quantifiable examples of Fictiv’s value

• Turn product into offers: Partner closely with Product/Engineering, absorb product updates and technical context, and convert them into crisp positioning, messaging, and value propositions. • Build core PMM assets: Create and continuously improve go-to-market materials such as landing pages, pitch decks, one-pagers, solution briefs, and internal enablement docs. • Enable Marketing & BD/Sales: Onboard and train teams on new services/offers, messaging, and how to use the assets in real conversations and campaigns. • Stay on top of Web3 trends: Run lightweight but continuous market/trend research (Web3 infrastructure, developer tooling, ecosystem shifts), and share insights with both product/tech and go-to-market teams. • Support GTM execution: After packaging an offer, help drive it into action — acting as a cross-functional “glue” and informal leader to ensure campaigns and BD motions communicate the offer correctly (you won’t own every process, but you’ll shape direction and quality).