About GameChanger: We believe in the life changing impact youth sports have on and off the field. Sports encourage leadership, teamwork, responsibility, and confidence – important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports. So if you love sports and their community building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today. The Position: GameChanger is looking for a Vice President of Brand Marketing to shape and scale our brand as we enter our next phase of growth. You will build brand visibility and relevance, and do so in a way that is modern, authentic, and uniquely GameChanger. This approach will use content, organic social, creators, and community and avoid traditional, high-cost brand tactics. You will own upper-funnel brand strategy, including awareness, consideration, and brand-driven discovery. You will define and steward GameChanger's brand positioning, voice, and creative systems, ensuring they come to life across content, campaigns, and experiences. You will report to the Chief Commercial Officer and partner with Product, Growth, Communications, and Sales to ensure brand storytelling supports long-term adoption and value. What You'll Do: - Own and evolve GameChanger's brand strategy, including positioning, voice, narrative, and creative systems that scale across channels and teams. - Lead upper-funnel brand growth, driving awareness, consideration, and brand-led traffic through compelling storytelling and creative excellence. - Build GameChanger into a social-first publisher, creating always-on content that grows followers, impressions, engagement, and share of voice. - Oversee influencer and creator marketing, developing authentic partnerships that extend reach and cultural relevance while activating our users as advocates. - Lead Integrated Marketing, Social, Content, and Creative teams, ensuring high-quality, on-brand execution and strong cross-functional alignment. - Drive measurable acceleration in social audience growth, engagement, and share of voice as primary leading indicators of brand momentum. - Own integrated planning and the marketing calendar, aligning launches, campaigns, and content across the business. Who You Are: - 15+ years of experience in brand marketing, including foundational training in a CPG or similarly brand-led organization, combined with experience operating in a high-growth, resource-constrained environment. - Demonstrated experience building brands organically through social, creators, and community — with deep platform fluency (algorithms, content mechanics, and influencer ecosystems) and measurable audience growth. - Deep experience building consumer-facing brands at scale. - Experience defining and scaling brand voice, creative systems, and storytelling frameworks across teams and channels. - Experience leading Creative Services, Social Media, Influencer, and Integrated Marketing teams. - Comfortable operating with a publisher mindset, working at the speed of culture and modern platforms. - Experience managing senior leaders and versatile teams. - Passion for youth sports and the communities that surround them. Perks: - Work from our well-furnished, modern office in Manhattan, NY. - Unlimited vacation policy. - Paid volunteer opportunities. - Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology. - WFH stipend - $500 annually to make your WFH situation comfortable. - Monthly physical, mental, wellness & learning stipend offered through Holisticly. - Monthly lifestyle stipend offered through Fringe. - Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents. - Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match. - Life insurance - basic life, supplemental life, and dependent life. - Disability leave - short-term disability and long-term disability. - Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents. - Family building benefits offered through Progyny. - DICK'S Sporting Goods and their family of brands teammate discount. The target salary range for this position is between $225,000 and $250,000. This is part of a total compensation package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board. * DICK'S Sporting Goods has company-wide practices to monitor and protect the company from significant compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC. We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our Interview Process & AI We recognize that AI has become a common part of everyday life and professional work, and its use continues to evolve rapidly. Our perspective on AI in the hiring process will evolve as well. At this time, we ask that candidates please refrain from using AI tools during interviews and assessments, as we want to see your authentic self. We will clearly indicate if and when AI use is acceptable in the process. If you have any questions or need accommodations, we're here to help. Thanks for helping us keep the process fair and secure for everyone! IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com or no-reply@ashby.hq.com. If you receive communication from any other domain, please be cautious, as it is likely fraudulent.

The Company Lahzo is an Ad-to-Agent company. We replace fragmented demand generation, lead handling, and attribution with a single closed-loop system. We drive high-intent demand through proprietary programmatic and CTV advertising, engage every prospect instantly with fully autonomous AI Sales Agents, and attribute outcomes across the entire journey — from first impression to revenue. Founded in 2023, Lahzo has achieved triple-digit year-over-year revenue growth with zero customer churn since inception. Our clients see 33% more leads, 3x higher click-through rates, and 30% lower cost per lead compared to legacy methods. We serve clients across specialty dealerships (RV, marine, powersports, agriculture), elective healthcare, and potentially new verticals — industries where demand generation and speed-to-lead drive revenue in online to offline environments. The Opportunity This is a foundational hire. You will own the “Ad” in Lahzo’s Ad → Agent → Attribution model. You are the marketing leader responsible for the demand generation and advertising strategy that drives results for our clients — the programmatic campaigns, the CTV buys, the targeting, the media strategy, and the performance optimization that feeds high-intent prospects into our AI Sales Agents. You report directly to the CEO. You’ll lead and build the team that designs, executes, and optimizes client advertising programs. You’ll be the thought leader who sets the standard for how Lahzo generates demand — and the operator who proves it works. This is not a brand-only or strategy-only role. You are an operator first and a strategist second. You own the outcomes. What You’ll Own 1. Client Demand Generation (Owner) You own the advertising and demand gen strategy that drives results for Lahzo’s clients. This is the core of the role. - Design and execute multi-channel advertising programs across programmatic display, CTV, paid search, and emerging channels - Build targeting strategies that find high-intent buyers — not just clicks, but households and individuals with real purchase intent - Optimize media mix, creative strategy, and sequencing to maximize lead volume and quality for each client - Ensure campaigns are architected to feed Lahzo’s AI Sales Agents with the right prospects at the right time - Define and track client KPIs from first impression through AI agent conversation through closed sale - Develop repeatable playbooks by vertical — what works for RV dealerships vs. elective healthcare vs. marine vs. powersports - Stay ahead of platform changes, new channels, and competitive tactics that affect client performance 2. Team Leadership & Client Marketing Excellence You build and lead the marketing team that executes across Lahzo’s client base. You set the ceiling on how campaigns are run. - Manage, develop, and scale Lahzo’s marketing team — you define the org chart as we grow - Bring activation ideas, channel strategy, and campaign concepts to client accounts - Advise on media mix decisions across traditional, display, CTV, and agent-driven channels - Translate winning strategies from one client vertical into frameworks that scale across others - Partner with Account, Sales, Product, and Data teams to drive client outcomes - Elevate the sophistication of client marketing without adding complexity - Mentor and influence across teams, including people who don’t report directly to you 3. Performance, Attribution & Optimization This role is grounded in measurable impact. You close the loop between advertising spend and revenue. - Analyze campaign and funnel performance across channels and clients - Use Lahzo’s attribution modeling to understand what actually drives outcomes — not last-touch guesses - Partner with Conversation Review to apply patterns from AI agent conversations to targeting and messaging - Optimize channel mix, creative, and sequencing based on real behavioral data - Evangelize attribution-first thinking to clients and internal teams - Use Lahzo’s own platform as a test lab — prove what works, then scale it across client programs 4. AI-First Experimentation & Innovation Lahzo’s advertising engine is an AI incubator. You push the boundaries of what’s possible. - Use AI tools to move faster and smarter across campaign strategy, creative, and optimization - Test new acquisition channels, ad formats, and targeting tactics continuously - Explore automation opportunities across campaign management workflows - Grow the team’s capabilities and fluency with AI-powered marketing tools - Stay ahead of what is and isn’t working in modern demand generation Who You Are Required - 10+ years in performance marketing, demand generation, or digital advertising - Deep, hands-on experience with programmatic advertising, paid media buying, and campaign optimization - Track record managing meaningful advertising budgets ($1M+ annually) with clear ROI accountability - Experience building and leading high-performance marketing or media teams - Strong command of attribution modeling, funnel analytics, and conversion optimization - Experience designing multi-channel campaigns that drive measurable business outcomes (leads, sales, revenue) - Builder mindset — you’ve built advertising programs or teams from scratch and can point to the results - Comfortable operating as both a strategic leader and a hands-on executor Preferred - Background in ad tech, programmatic platforms, CTV advertising, or performance marketing agencies - Experience with AI-powered marketing or advertising tools - Familiarity with conversational AI, chatbots, or automated sales engagement platforms - Track record at a high-growth startup or scale-up where you built the function - Exposure to industries like healthcare, specialty equipment, or services — but we value breadth of thinking over narrow vertical experience What Sets You Apart - You think in systems — how ads, targeting, agents, and attribution connect to drive revenue - You’re deeply curious about why campaigns work, not just what to run next - You can simplify complex advertising strategies for any audience — clients, internal teams, or investors - You have a high ownership mentality — you see problems in campaign performance and fix them without being asked - You’re passionate about AI-driven advertising and want to help define a new category Why This Role Matters You are the engine behind every dollar of client performance. Without great advertising, the AI agents have no one to talk to. Without great attribution, no one knows what’s working. You connect all three. - You own the demand that feeds Lahzo’s entire system — every client’s growth starts with your work - You directly influence client results — more leads, lower CAC, higher conversion, provable ROI - You help define a new category of AI-powered advertising and sales - You report directly to the CEO with immediate influence on strategy, product, and company direction - Your playbooks compound — what you build for one client scales across every account Compensation Base Salary$180,000 – $220,000 (based on experience)Performance Bonus10% annual targetEquityEarly-stage equity package — meaningful ownership in a high-growth AI company with triple-digit YoY revenue growth Comprehensive medical, vision, and dental insurance. 401(k) retirement plan. Unlimited PTO. Flexible remote-first culture. And a collaborative, high-trust environment where your work directly drives company and client growth. Why Lahzo - Category-defining product: We’re not optimizing an existing playbook. We built the closed-loop Ad → Agent → Attribution system that replaces fragmented marketing stacks. - Proven traction: Triple-digit YoY revenue growth. Zero churn. Strong investor backing. This is a rocket with fuel. - Direct CEO access: You report to the founder/CEO. No layers. Real influence on strategy, product, and direction from day one. - Compounding impact: Every playbook you build for one client scales across every account. Your work multiplies. - AI-first culture: We don’t just sell AI — we use it in everything we do. You’ll push the boundaries of what advertising can be. We’re looking to fill this position immediately. If you’re excited about owning the advertising engine behind a high-growth AI company, building a team, and defining a new category of AI-powered demand generation, we’d love to hear from you. Lahzo is committed to building a diverse and inclusive team. We provide equal employment opportunities to all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

• Solve complex challenges with data, heart, and humility • Build cross-sector partnerships that get things done • Help military families feel at home wherever they live • Lead the development and execution of a national strategy for expanding Blue Star Families’ presence through the launch of new Chapters and new Outposts, ensuring growth aligns with the organization’s long-term vision, mission impact, and operational capacity. • Design and oversee a data-informed market expansion framework to identify, evaluate, and prioritize high-impact markets, leveraging demographic data, military community insights, partnership opportunities, and organizational readiness. • Partner closely with the EVP, Chapter Impact to ensure expansion strategies are fully integrated with the organization’s broader strategic priorities, program delivery model, and long-term national growth objectives. • Establish and manage annual and multi-year expansion roadmaps, including market entry sequencing, growth targets, and performance metrics to measure the success and sustainability of new locations. • Provide executive oversight for the successful launch and early-stage development of new Chapters, ensuring strong market assessments, stakeholder engagement, partnership cultivation, and operational readiness prior to launch. • Ensure expansion strategy includes both new market entry through Outposts and the strategic deployment of new Outposts within existing Chapter markets as a force multiplier to extend reach, engagement, and program delivery. • Design and execute the strategy to launch new Outposts in communities where Blue Star Families is expanding, where a full Chapter is not yet established, and within existing Chapter markets where Outposts serve as a force multiplier to extend reach, engagement, and program delivery.

• Serve as a senior strategic advisor for executive-level clients across brand, GTM, research and integrated marketing engagements. • Translate business goals into holistic strategies that balance creativity, insight and performance. • Oversee strategy for high-value accounts, ensuring cohesive planning across brand, earned, owned and paid channels. • Lead strategic presentations, workshops and vision-setting engagements. • Identify opportunities to expand client relationships through strategic foresight and performance learnings. • Partner with cross-functional leaders to deliver unified, insight-led marketing programs. • Contribute to new business pitches with compelling strategic narratives and frameworks. • Lead development of measurement frameworks that connect brand and marketing activity to business impact. • Partner with analytics teams to establish KPI models that clearly demonstrate marketing’s contribution to business impact. • Advance performance storytelling to make insights actionable and engaging for clients and teams. • Foster innovation in research, planning and measurement to guide how B2B brands grow in a complex marketing ecosystem. • Partner with the SVP, Strategy to build, mentor and inspire a top-tier strategy team that combines analytical rigor with creative curiosity. • Establish systems, workflows and best practices for strategic planning, measurement and delivery. • Lead a psychologically safe, inclusive environment that prioritizes collaboration, learning and professional growth. • Serve on the Senior Leadership Team, contributing to agency vision, growth and decision-making. • Partner with the SVP, Strategy to support Strategy P& management, including profitability, utilization and resourcing efficiency. • Collaborate with fellow leaders to align strategy with Walker Sands’ long-term business objectives. • Represent Walker Sands’ strategic point of view externally through thought leadership, speaking engagements and industry partnerships.