• Shape UA Measurement Strategy: Define and evolve the analytical framework for how Second Dinner evaluates paid growth — including measurement methodology, attribution philosophy, and the roadmap for predictive capabilities. Your work will directly inform budget allocation, channel strategy, and how aggressively we scale acquisition across markets. • Drive Paid User Acquisition Performance: Collaborate with the Director of Growth to optimize campaigns across channels. Surface trends, flag risks, and accelerate decisions through sharp analysis and scalable tooling (reports, dashboards). • UA Performance Deep Dives & Analysis: Scope and execute UA analysis across key dimensions to uncover insights that inform media mix, geo strategy, and budget decisions. • Build & Deploy Predictive Models: Design, train, and deploy models that predict cohort LTV, payback periods, and ROAS — informing how aggressively we invest across channels and geographies. Own the full lifecycle from feature engineering through production deployment, and clearly communicate model performance and limitations so insights translate into confident spend decisions. • Measurement, Attribution & Data Quality: Own the measurement and attribution framework across platforms (AppsFlyer, Firebase, Meta), ensuring reliable signals for evaluating channel performance. Monitor attribution windows, event quality, and fraud signals to ensure accurate measurement. Validate performance data across UA systems and marketer-operated platforms, acting as the first line of QA on the UA side and escalating discrepancies to Data Engineering as needed. • Incrementality & Experimentation: Design and execute incrementality tests, geo lift studies, and media mix analyses to validate the true impact of UA spend — going beyond last-touch attribution to build a more complete picture of channel contribution across platforms and titles. Establish a rigorous experimentation framework that informs how Second Dinner scales investment with confidence. • Establish & Evangelize Measurement Best Practices: As the senior-most analytics voice on the Growth team, define the standards for how Second Dinner measures, attributes, and evaluates UA performance — and ensure those standards scale as we expand to additional titles. Serve as an internal resource and thought partner for analysts and data scientists across the organization, raising the bar on analytical rigor and building a culture where data-driven decision-making is the norm. • Collaborate Cross-Team: Partner with Product Analytics and Data Engineering to interpret business performance and ensure reliable measurement across acquisition and product funnels.

• Build and lead the centralized User Acquisition Department servicing multiple subscription products • Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.) • Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems • Design UA OKRs/KPIs for both department-wide success and individual team members • Manage and mentor a team of cross-platform UA Managers embedded in different product teams • Lead hiring, onboarding, training, and performance management processes across the UA function • Create a high-talent-density culture that fosters performance, collaboration, and growth • Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS • Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU • Partner with data science to create and refine advanced analytics and attribution models • Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration • Collaborate with Managing Directors of each product to align UA strategies with business goals • Work closely with creative leads to guide ad production using data-driven creative briefs • Own vendor relationships with major advertising platforms/agencies and tools

• Build and maintain the growth operating model, including forecasting, target setting, and capital allocation across acquisition initiatives • Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels such as TikTok and Reddit • Partner with finance and marketing leadership on media budgets, investment decisions, and growth forecasting • Develop measurement and incrementality frameworks that accurately capture performance impact • Manage day-to-day paid acquisition performance across multiple channels, ensuring campaigns hit payback period and efficiency targets • Develop and test ad creative and messaging that improves conversion rates and acquisition costs • Launch and scale new acquisition channels, moving quickly from experimentation to meaningful contribution • Partner with agencies and internal teams to optimize campaign performance and creative production • Leverage AI-powered tools and analytics platforms to improve campaign performance and workflow efficiency • Partner with product teams to ensure acquisition strategies align with the product roadmap and user experience • Work with lifecycle marketing to optimize the full funnel from acquisition through retention • Contribute to go-to-market and growth strategies, including incentives, onboarding experiences, and renewal mechanics • Run structured experiments and share insights across the organization • Analyze marginal ROI across channels to inform budget allocation • Forecast performance gaps and develop strategies to close them • Monitor key unit economics metrics, including CAC, LTV, and payback periods • Build dashboards and reporting that make performance data accessible to stakeholders

• Conducts 100+ outbound calls daily to engage new leads and existing customers to qualify leads and schedule demonstrations for Account Executives. • Researches and identifies key stakeholders and decision-makers in K-12 school districts to ensure tailored and effective outreach. • Consistently follows up with leads to build relationships, maintain engagement, and secure meetings. • Qualify inbound leads from campaigns, events, and referrals to ensure high-value prospects are engaged efficiently. • Uploads, manages, and prioritizes lead lists from conferences, events, and other sources provided by the Account Executive team. • Uses Salesforce CRM and Five9 dialing software to track activity, maintain accurate records, and report progress. • Collaborates with the sales team to refine outreach strategies and achieve team goals. • Stays informed and knowledgeable on offerings to effectively communicates to leads and customers. • Monitors trends and market insights to enhance outreach effectiveness. • Performs other duties as assigned.