Job Title: LinkedIn Ads Specialist Position Type: Full-Time – Remote Working Hours: EST Time Zone About the Role Pavago is hiring for one of its clients and is seeking an experienced LinkedIn Ads Specialist to manage high-performing advertising campaigns across a portfolio of 10–15 clients. This role is ideal for someone who is analytical, results-driven, and skilled at leveraging LinkedIn’s advertising ecosystem to generate measurable outcomes. You will be responsible for building, optimizing, and reporting on LinkedIn ads while ensuring each client’s goals and KPIs are met. Responsibilities Campaign Strategy & Execution - Design, implement, and optimize LinkedIn Ads campaigns for multiple clients. - Conduct market research and audience analysis to develop effective advertising strategies. - Test creatives, audiences, and formats to continuously improve performance. Performance Monitoring & Optimization - Monitor daily campaign performance and adjust strategies to improve ROI. - Analyze campaign data to identify trends, insights, and opportunities. - Prepare weekly and monthly performance reports supported by clear recommendations. Client Collaboration & Communication - Work closely with clients to understand objectives, budgets, and expectations. - Provide strategic guidance and insights to maximize campaign effectiveness. - Communicate results and next steps in a clear, professional manner. Industry Knowledge & Improvement - Stay informed about LinkedIn advertising tools, updates, and best practices. - Suggest new ideas, tactics, and innovations to enhance results. What Makes You a Perfect Fit You excel in managing multiple advertising accounts while maintaining exceptional quality and attention to detail. You make decisions based on data, not guesswork, and you’re proactive in finding solutions before problems arise. You communicate clearly, collaborate effectively with clients, and approach every campaign with ownership, curiosity, and continuous improvement in mind. Required Experience & Skills - Proven experience managing and optimizing LinkedIn Ads campaigns. - Strong analytical skills with the ability to interpret data and create actionable insights. - Experience managing multiple clients or accounts simultaneously. - Proficiency with LinkedIn Campaign Manager and other relevant tools. - Excellent communication and presentation skills. - Strong organizational skills and attention to detail. Ideal Experience & Skills - 2+ years of experience in digital advertising, specifically LinkedIn Ads. - Familiarity with other digital advertising platforms is a plus. - Previous client-facing experience managing relationships and expectations. - Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred, not mandatory). What Does a Typical Day Look Like? A typical day in this role involves reviewing campaign performance across multiple client accounts, making data-driven adjustments to targeting, bids, and creatives, conducting audience research to refine strategies, preparing detailed performance reports, and communicating updates and recommendations to clients. You will collaborate with internal teams when needed to ensure alignment on objectives, while also staying up to date with new LinkedIn advertising features, tools, and best practices to continuously enhance campaign performance. Key Metrics for Success (KPIs) - Lead generation volume and quality - Cost per lead (CPL) and return on ad spend (ROAS) - Campaign optimization and performance improvement over time - Client satisfaction and retention - On-time delivery of reports and campaign updates Interview Process - Initial Screening – A brief call to understand your experience and skill set. - Technical Interview – Discussion about your LinkedIn Ads knowledge, past performance, and strategic thinking. - Practical Task – A short campaign scenario to assess analytical and optimization skills. - Final Interview – Meeting with leadership or the client for final evaluation. #LI-AG1

Job Title: LinkedIn Ads Specialist Position Type: Full-Time – Remote Working Hours: EST Time Zone About the Role Pavago is hiring for one of its clients and is seeking an experienced LinkedIn Ads Specialist to manage high-performing advertising campaigns across a portfolio of 10–15 clients. This role is ideal for someone who is analytical, results-driven, and skilled at leveraging LinkedIn’s advertising ecosystem to generate measurable outcomes. You will be responsible for building, optimizing, and reporting on LinkedIn ads while ensuring each client’s goals and KPIs are met. Responsibilities Campaign Strategy & Execution - Design, implement, and optimize LinkedIn Ads campaigns for multiple clients. - Conduct market research and audience analysis to develop effective advertising strategies. - Test creatives, audiences, and formats to continuously improve performance. Performance Monitoring & Optimization - Monitor daily campaign performance and adjust strategies to improve ROI. - Analyze campaign data to identify trends, insights, and opportunities. - Prepare weekly and monthly performance reports supported by clear recommendations. Client Collaboration & Communication - Work closely with clients to understand objectives, budgets, and expectations. - Provide strategic guidance and insights to maximize campaign effectiveness. - Communicate results and next steps in a clear, professional manner. Industry Knowledge & Improvement - Stay informed about LinkedIn advertising tools, updates, and best practices. - Suggest new ideas, tactics, and innovations to enhance results. What Makes You a Perfect Fit You excel in managing multiple advertising accounts while maintaining exceptional quality and attention to detail. You make decisions based on data, not guesswork, and you’re proactive in finding solutions before problems arise. You communicate clearly, collaborate effectively with clients, and approach every campaign with ownership, curiosity, and continuous improvement in mind. Required Experience & Skills - Proven experience managing and optimizing LinkedIn Ads campaigns. - Strong analytical skills with the ability to interpret data and create actionable insights. - Experience managing multiple clients or accounts simultaneously. - Proficiency with LinkedIn Campaign Manager and other relevant tools. - Excellent communication and presentation skills. - Strong organizational skills and attention to detail. Ideal Experience & Skills - 2+ years of experience in digital advertising, specifically LinkedIn Ads. - Familiarity with other digital advertising platforms is a plus. - Previous client-facing experience managing relationships and expectations. - Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred, not mandatory). What Does a Typical Day Look Like? A typical day in this role involves reviewing campaign performance across multiple client accounts, making data-driven adjustments to targeting, bids, and creatives, conducting audience research to refine strategies, preparing detailed performance reports, and communicating updates and recommendations to clients. You will collaborate with internal teams when needed to ensure alignment on objectives, while also staying up to date with new LinkedIn advertising features, tools, and best practices to continuously enhance campaign performance. Key Metrics for Success (KPIs) - Lead generation volume and quality - Cost per lead (CPL) and return on ad spend (ROAS) - Campaign optimization and performance improvement over time - Client satisfaction and retention - On-time delivery of reports and campaign updates Interview Process - Initial Screening – A brief call to understand your experience and skill set. - Technical Interview – Discussion about your LinkedIn Ads knowledge, past performance, and strategic thinking. - Practical Task – A short campaign scenario to assess analytical and optimization skills. - Final Interview – Meeting with leadership or the client for final evaluation. #LI-AG1

• Plan, launch, and manage paid search campaigns in Google Ads for multiple clients • Create strategy for campaign structures aligned with client goals, including search, display, remarketing, and performance max (when appropriate) • Conduct keyword research, audience targeting, and write/edit ad copy • Set up conversion tracking and ensure attribution accuracy via GA4, GTM, and/or CRM integrations • Monitor daily spend and pacing to keep campaigns within budget while hitting CPA/CPL goals • Identify and manage negative keywords to improve efficiency • Analyze campaign performance weekly and implement ongoing optimizations (bids, copy tests, landing page suggestions, etc.) • Prepare monthly performance reports with clear takeaways and next-step recommendations • Collaborate with SEO, design, and development teams to align paid campaigns with broader digital strategy and landing page performance • Stay current on Google Ads updates, keyword trends, and performance benchmarks • Manage additional ad platforms as needed, including Meta Ads, LinkedIn Ads, and Bing

Role Description We are looking for an experienced Google Ads specialist to design and execute a targeted paid search campaign on behalf of a European Commission agency. The campaign promotes an EU regulatory tool and aims to drive significant qualified traffic from professionals across Europe. This is a short-term, project-based contract with a clear scope, defined KPIs, and a dedicated advertising budget. Work is delivered entirely off-site and coordinated through video calls and email. - Develop a detailed campaign execution plan including timeline, target audience, KPIs, and budget allocation strategy. - Set up, launch, and actively manage one sponsored Google Ads campaign in English. - Monitor campaign performance daily and make optimisations to maximise results. - Analyse previous campaign data provided by the client to inform strategy and targeting decisions. - Review creative materials supplied by the client and provide actionable recommendations for improvements. - Attend a kick-off meeting, a mid-campaign check-in, and a wrap-up meeting (all via video conference). - Prepare and deliver campaign progress reports, a preliminary final report, and a comprehensive final report including lessons learned and next steps. - The campaign targets a minimum of 100,000 clicks with a maximum CPC of €0.20, drawing on a previous comparable campaign that achieved over 411,000 clicks at €0.04 CPC. Qualifications - At least 5 years of hands-on experience in paid digital advertising, ideally within a PR or digital marketing agency environment. - Proven track record running sponsored campaigns on Google Ads — demonstrable evidence required. - Experience with Facebook and Instagram sponsored campaigns is a plus. - Proficiency with social/digital analytics tools and performance reporting. - Ability to interpret data and translate insights into concrete campaign optimisations. - Strong organisational skills and experience managing client reporting and administrative deliverables. - Excellent written English; the campaign and all reporting will be in English.