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Google Ads Campaign Specialist

Performance MarketingPerformance MarketingContractRemoteMid LevelTeam 1,001-5,000

Location

Worldwide

Posted

71 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Google Ads Campaign Specialist

Sword Technologies N.V./S.A.

Role Description We are looking for an experienced Google Ads specialist to design and execute a targeted paid search campaign on behalf of a European Commission agency. The campaign promotes an EU regulatory tool and aims to drive significant qualified traffic from professionals across Europe. This is a short-term, project-based contract with a clear scope, defined KPIs, and a dedicated advertising budget. Work is delivered entirely off-site and coordinated through video calls and email. - Develop a detailed campaign execution plan including timeline, target audience, KPIs, and budget allocation strategy. - Set up, launch, and actively manage one sponsored Google Ads campaign in English. - Monitor campaign performance daily and make optimisations to maximise results. - Analyse previous campaign data provided by the client to inform strategy and targeting decisions. - Review creative materials supplied by the client and provide actionable recommendations for improvements. - Attend a kick-off meeting, a mid-campaign check-in, and a wrap-up meeting (all via video conference). - Prepare and deliver campaign progress reports, a preliminary final report, and a comprehensive final report including lessons learned and next steps. - The campaign targets a minimum of 100,000 clicks with a maximum CPC of €0.20, drawing on a previous comparable campaign that achieved over 411,000 clicks at €0.04 CPC. Qualifications - At least 5 years of hands-on experience in paid digital advertising, ideally within a PR or digital marketing agency environment. - Proven track record running sponsored campaigns on Google Ads — demonstrable evidence required. - Experience with Facebook and Instagram sponsored campaigns is a plus. - Proficiency with social/digital analytics tools and performance reporting. - Ability to interpret data and translate insights into concrete campaign optimisations. - Strong organisational skills and experience managing client reporting and administrative deliverables. - Excellent written English; the campaign and all reporting will be in English.

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