• Plan, launch, and manage paid search campaigns in Google Ads for multiple clients • Create strategy for campaign structures aligned with client goals, including search, display, remarketing, and performance max (when appropriate) • Conduct keyword research, audience targeting, and write/edit ad copy • Set up conversion tracking and ensure attribution accuracy via GA4, GTM, and/or CRM integrations • Monitor daily spend and pacing to keep campaigns within budget while hitting CPA/CPL goals • Identify and manage negative keywords to improve efficiency • Analyze campaign performance weekly and implement ongoing optimizations (bids, copy tests, landing page suggestions, etc.) • Prepare monthly performance reports with clear takeaways and next-step recommendations • Collaborate with SEO, design, and development teams to align paid campaigns with broader digital strategy and landing page performance • Stay current on Google Ads updates, keyword trends, and performance benchmarks • Manage additional ad platforms as needed, including Meta Ads, LinkedIn Ads, and Bing

Role Description We are looking for an experienced Google Ads specialist to design and execute a targeted paid search campaign on behalf of a European Commission agency. The campaign promotes an EU regulatory tool and aims to drive significant qualified traffic from professionals across Europe. This is a short-term, project-based contract with a clear scope, defined KPIs, and a dedicated advertising budget. Work is delivered entirely off-site and coordinated through video calls and email. - Develop a detailed campaign execution plan including timeline, target audience, KPIs, and budget allocation strategy. - Set up, launch, and actively manage one sponsored Google Ads campaign in English. - Monitor campaign performance daily and make optimisations to maximise results. - Analyse previous campaign data provided by the client to inform strategy and targeting decisions. - Review creative materials supplied by the client and provide actionable recommendations for improvements. - Attend a kick-off meeting, a mid-campaign check-in, and a wrap-up meeting (all via video conference). - Prepare and deliver campaign progress reports, a preliminary final report, and a comprehensive final report including lessons learned and next steps. - The campaign targets a minimum of 100,000 clicks with a maximum CPC of €0.20, drawing on a previous comparable campaign that achieved over 411,000 clicks at €0.04 CPC. Qualifications - At least 5 years of hands-on experience in paid digital advertising, ideally within a PR or digital marketing agency environment. - Proven track record running sponsored campaigns on Google Ads — demonstrable evidence required. - Experience with Facebook and Instagram sponsored campaigns is a plus. - Proficiency with social/digital analytics tools and performance reporting. - Ability to interpret data and translate insights into concrete campaign optimisations. - Strong organisational skills and experience managing client reporting and administrative deliverables. - Excellent written English; the campaign and all reporting will be in English.

• Como Paid Media Analyst Senior, serás una pieza clave en la estrategia y ejecución de campañas publicitarias para nuestros clientes. • Planificación Estratégica: Diseñar y desarrollar estrategias de paid media innovadoras y efectivas, alineadas con los objetivos de negocio de nuestros clientes. • Implementación y Gestión: Configurar, lanzar y gestionar campañas en plataformas como Meta Ads, tiktok, Google, Linkedin, x, Bing, DV360, Etc. • Optimización Constante: Monitorear el rendimiento de las campañas de forma diaria, identificar oportunidades de mejora y aplicar optimizaciones continuas para maximizar el ROI y alcanzar los KPIs establecidos. • Análisis y Reporting: Elaborar informes detallados de rendimiento, interpretar datos, identificar insights clave y presentar resultados a los clientes de forma clara y concisa. • Medición Avanzada: Configurar y utilizar herramientas de medición como Google Analytics 4 (GA4) y Google Tag Manager (GTM) para asegurar la correcta atribución y seguimiento de conversiones. • Innovación con IA: Explorar y aplicar herramientas y técnicas de Inteligencia Artificial (IA) y prompting para potenciar la eficiencia y efectividad de las campañas, desde la creación de copys hasta la segmentación de audiencias. • Investigación de Mercado: Mantenerse al día con las últimas tendencias, herramientas y mejores prácticas en el ecosistema del paid media.

• Planning, implementation and optimization of Meta and Google Ads campaigns • Audience analysis and development of campaign strategies • Monitoring campaign performance and presenting results • Bringing in new ideas and trends for performance marketing strategies