• Develop clear, differentiated positioning and messaging for enterprise e-commerce products across the Instacart Marketplace, Storefront, Storefront Pro, and Fulfillment Services. • Lead insight-led go-to-market strategy and execution for product enhancements and priority feature suites, driving adoption through sales enablement, content, and coordinated campaigns. • Build scalable sales tools, master narratives, and educational resources that equip commercial teams and help retailers understand product value and best practices. • Support retailer growth programs by developing best practice materials, success stories, nurture content, and demand pathways across the full suite of e-commerce offerings. • Partner with Product, S&P, and Research to synthesize customer, market, and competitive insights that inform GTM planning and strengthen product differentiation.

• Manage Enablement Systems & Tools (Seismic, Gong, LMS, and more) • Serve as day-to-day admin for Seismic, Gong, and core enablement platforms. • Manage user setup, permissions, governance, tagging, folder structures, and content hygiene. • Maintain courses, learning paths, and readiness assignments. • Build and update Seismic pages, collections, content libraries, and analytics dashboards. • Maintain Gong libraries, trackers, scorecards, and initiative folders. • Build recurring reporting for content adoption, course completion, Gong usage, and engagement trends. • Produce dashboards showing enablement activity, readiness progress, and usage patterns. • Identify gaps (unused content, overdue courses, missing tags) and recommend fixes. • Automate workflows, reporting, and repeatable enablement processes where possible. • Support execution of global enablement launches, rollouts, and readiness programs. • Manage project plans, timelines, and status updates to keep initiatives on track. • Coordinate pre-work, assignments, feedback surveys, and post-enablement tracking. • Maintain partner enablement content, pages, and learning paths in Seismic or partner portals. • Update Channel playbooks, co-sell guides, and certification materials. • Ensure Channel teams have accurate, current, accessible enablement assets. • Assist with partner program logistics, reporting, and updates. • Own versioning, tagging, hygiene, and archiving so GTM teams always find the right materials. • Maintain documentation, templates, and standardized enablement workflows. • Conduct quarterly audits of content libraries and learning modules. • Identify bottlenecks and propose workflow improvements.

• Lead ongoing market research to stay ahead of industry trends, competitors, and customer needs • Analyze product usage data, pipeline trends, and customer feedback • Define and maintain differentiated product positioning and messaging • Own go-to-market plans for new product launches and major feature releases • Lead the development of high-impact marketing and sales content • Build and maintain enablement assets for Sales and Customer Success • Partner with our education team to define user-friendly guides and features • Train internal teams on new launches and messaging updates

• Become the Product Expert: • Develop in-depth knowledge of the application (s), understanding their unique value propositions, how to effectively position them in the market, and competitive landscapes • Conduct thorough market research to better understand and take advantage of market conditions, identify target persona, and the ideal customer profiles • Continuously monitor competitor activity, analyzing their strengths, weaknesses and marketing strategies • Use these insights to inform the go-to-market strategies and ensure our products stand out in the marketplace • Craft the Product Narrative: • Translate complex features into clear, concise messaging that resonates with target audiences and enables the sales teams to manage dynamic sales conversations effectively • Develop compelling product positioning statements, and work with the Content Marketing team to create a comprehensive library of high impact marketing collateral, including white papers, case studies, sales sheets and product brochures • Bridge Between Product and Market: • Collaborate closely with Product Managers to influence the development of the product roadmap and be the voice for how the roadmap turns into commercial and sales opportunity • Translate technical specifications into customer-centric benefits and ensure marketing messaging aligns with the product vision • Sales Enablement Champion: • Proactively engage to empower the sales teams with the resources they need to close deals effectively. Develop marketing assets including but not limited to sales plays, presentations, and one-pagers that highlight product features and benefits • Conduct product training sessions to equip the sales force with in-depth product knowledge • Measure and Optimize: • Track and measure the success of your product marketing initiatives using key metrics (e.g., website traffic, leads generated, product adoption rates) • Analyze data to identify areas for improvement and continuously optimize your go-to-market strategies • Lead across Marketing: • Partner with and influence the other marketing teams to work together to create an ideal GTM • Partner closely with digital marketing to build out demand gen strategies to support Aya platforms and applications in the market • Partner with the data team to build out an effective marketing funnel with regularly updated plans for additional marketing campaigns • Ensure all other marketing teams are working cohesively to establish the necessary GTM for all applications and platforms