• Proactively contact potential customers in the mid-market and upper SMB segments by phone, social media, and email • Schedule demo appointments to present our solutions • Run outbound campaigns independently — supported by tools, data, and our engineering team • Work closely with the GTM team to continuously increase revenue per customer and ensure a steady lead flow • Optimize and scale sales processes — analyze and report KPIs and improve the CRM tool (HubSpot)

• You identify potential customers (B2B) and proactively reach out to them by phone or via digital channels • You conduct structured initial conversations and qualify leads according to clear criteria • You work with prepared call scripts and playbooks — and contribute your own ideas • You reliably document your results in the CRM system • You collaborate closely with our project managers and provide valuable market feedback • You continuously develop through coaching, feedback and community best practices

• Define the roadmap for the Sales Development organization, aligning SDR targets with overall company revenue goals and departmental KPIs. • Lead and mentor a multi-layered team of Managers and Individual Contributors, fostering a culture of high accountability, continuous coaching, and professional development. • Design and implement cutting-edge prospecting methodologies, cadences, and playbooks to improve conversion rates from "cold lead" to "qualified opportunity." • Oversee and optimize our sales engagement stack (e.g., Salesforce, Salesloft, Gong, ZoomInfo, etc) to ensure maximum rep productivity. • Work hand-in-hand with Marketing on lead-gen campaigns and with Account Executive leadership to ensure a seamless handoff and high "win rates" on SDR-generated meetings. • Track, analyze, and report on funnel metrics, from activity levels to pipeline contribution, providing actionable insights to the executive leadership team.

Role Description FabStation is transforming how steel fabricators and modular builders perform quality control using augmented reality. As an SDR, your job is simple: generate qualified sales opportunities that turn into revenue. You will prospect, engage, and qualify manufacturing companies, identifying real production challenges (rework, inefficiency, QA gaps) and booking high-quality demos for our Account Executives. This role is the foundation for a high-performing sales career. What You'll Do - Prospect and engage net-new manufacturing companies (calls, email, LinkedIn) - Qualify opportunities based on operational pain, fit, and urgency - Book and manage high-quality demos that convert to pipeline - Partner with Account Executives to progress deals - Maintain organized pipeline and activity tracking in CRM - Continuously improve messaging through coaching and data Qualifications - Strong interest in B2B sales (manufacturing or tech is a plus) - Competitive, results-driven mindset (you care about hitting targets) - Clear communicator who can simplify complex ideas - Coachable, fast learner, and comfortable with rejection - Organized and able to manage high activity volume Requirements - Prior sales or customer-facing experience - Exposure to manufacturing, construction, or technical products - Languages: English, Mandarin, French, Spanish, Arabic Benefits - $60,000-$75,000 OTE - 50:50 Base:Commission - Standard benefits - 2 weeks vacation