• Lead product marketing function and fuel go-to-market success • Translate product strategy into market impact by packaging positioning, messaging, ICPs, and competitive insight • Design & lead GTM strategy; • Drive revenue impact; • Own market narrative & intelligence; • Enable the field & accelerate adoption; • Influence market perception; • Build & scale a high-performing team; • Own competitive strategy & advantage

• Lead Sales Enablement and Training efforts for UltraViolet Cyber services • Assist in defining and executing inbound and outbound marketing activities • Work cross-functionally to deliver internal and external tools for product/services launches • Deliver digital marketing content such as website copy, social media, and blogs • Develop strategies and content to grow sales pipeline and accelerate funnel activities

• Develop clear, differentiated positioning and messaging for enterprise e-commerce products across the Instacart Marketplace, Storefront, Storefront Pro, and Fulfillment Services. • Lead insight-led go-to-market strategy and execution for product enhancements and priority feature suites, driving adoption through sales enablement, content, and coordinated campaigns. • Build scalable sales tools, master narratives, and educational resources that equip commercial teams and help retailers understand product value and best practices. • Support retailer growth programs by developing best practice materials, success stories, nurture content, and demand pathways across the full suite of e-commerce offerings. • Partner with Product, S&P, and Research to synthesize customer, market, and competitive insights that inform GTM planning and strengthen product differentiation.

• Manage Enablement Systems & Tools (Seismic, Gong, LMS, and more) • Serve as day-to-day admin for Seismic, Gong, and core enablement platforms. • Manage user setup, permissions, governance, tagging, folder structures, and content hygiene. • Maintain courses, learning paths, and readiness assignments. • Build and update Seismic pages, collections, content libraries, and analytics dashboards. • Maintain Gong libraries, trackers, scorecards, and initiative folders. • Build recurring reporting for content adoption, course completion, Gong usage, and engagement trends. • Produce dashboards showing enablement activity, readiness progress, and usage patterns. • Identify gaps (unused content, overdue courses, missing tags) and recommend fixes. • Automate workflows, reporting, and repeatable enablement processes where possible. • Support execution of global enablement launches, rollouts, and readiness programs. • Manage project plans, timelines, and status updates to keep initiatives on track. • Coordinate pre-work, assignments, feedback surveys, and post-enablement tracking. • Maintain partner enablement content, pages, and learning paths in Seismic or partner portals. • Update Channel playbooks, co-sell guides, and certification materials. • Ensure Channel teams have accurate, current, accessible enablement assets. • Assist with partner program logistics, reporting, and updates. • Own versioning, tagging, hygiene, and archiving so GTM teams always find the right materials. • Maintain documentation, templates, and standardized enablement workflows. • Conduct quarterly audits of content libraries and learning modules. • Identify bottlenecks and propose workflow improvements.